Global Household Cleaners Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Household Cleaners Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Household cleaners are a series of cleaning products used for household cleaning, including liquid spray cleaners, antibacterial/sanitizing cleaners, wet wipe cleaning, etc. Household cleaners can be used in various locations and places in the family, including living rooms, bedrooms, kitchens, toilets, etc.

Market Overview:

The latest research study on the global Household Cleaners market finds that the global Household Cleaners market reached a value of USD 34950.32 million in 2022. It’s expected that the market will achieve USD 42181.04 million by 2028, exhibiting a CAGR of 3.18% during the forecast period.

Influence of COVID-19 Outbreak on Household Cleaners Industry Development

Due to the global prevalence of COVID-19, many factories were closed and the production of household cleaners was affected. Since many countries have issued home orders, people are required to stay at home, and the use of household cleaners will increase. Household cleaners with sterilization and disinfection effects are expected to bring new growth to the household cleaner market. Many residents have promoted the growth of the household cleaner market by cleaning and disinfecting their homes.

Strength

Economic development and increase in per capita disposable income.
Increased product innovation by major players.

Weakness

Side effects of toxic chemicals used in these cleaners.

Opportunities

Increased consumer awareness of household cleaning products.
Improvement of urbanization level and improvement of living standard.
Improvement of hygiene standards.

Threat

The availability of cheap alternatives.
Impact of the Sino-US trade war.
Fluctuations in raw material and labor costs.
Fierce competition.

Region Overview:

Asia Pacific is projected to account for a considerable share of the Household Cleaners market and is expected to become the largest region by 2028.

Company Overview:

Unilever is one of the major players operating in the Household Cleaners market, holding a share of 9.81% in 2023.

Unilever

Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. Its products include food, energy drink, ice cream and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. Unilever is the largest producer of soap in the world.

The Clorox Company

The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion.

Segmentation Overview:

Among different product types, Antibacterial/Sanitizing Cleaners segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Supermarkets and Hypermarkets segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Household Cleaners market covered in Chapter 3:

Unilever
S. C. Johnson & Son, Inc.
Earth Friendly Products
The Honest Company
Reckitt Benckiser Group
Kao Corporation
Godrej Consumer Products Limited
Henkel AG & Company
The Procter & Gamble Company
The Clorox Company

In Chapter 4 and Chapter 14.2, on the basis of types, the Household Cleaners market from 2018 to 2029 is primarily split into:

Liquid Spray Cleaners
Antibacterial/Sanitizing Cleaners
Wet Wipe Cleaning
Other Categories

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Household Cleaners market from 2018 to 2029 covers:

Supermarkets and Hypermarkets
Drug Stores
Grocery Stores
Convenience Stores
Online
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)