Global Household Air Purifiers Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Household Air Purifiers Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Air purifiers refer to products that can adsorb, decompose, or transform various air pollutants (generally including PM2.5, dust, pollen, peculiar smell, decoration pollution such as formaldehyde, bacteria, allergens, etc.) and effectively improve air cleanliness. Household air purifiers are designed to cleanse the air in users' homes, getting rid of all the impurities from the air to improve indoor air quality.

Market Overview:

The latest research study on the global Household Air Purifiers market finds that the global Household Air Purifiers market reached a value of USD 6642.73 million in 2022. It’s expected that the market will achieve USD 8838.77 million by 2028, exhibiting a CAGR of 4.88% during the forecast period.

In the short term, prominent players in the household air purifier market are leveraging the widespread issues of air pollution and air-borne diseases, to increase sales and revenue, with substantial investments going towards research of products to minimize the spread of communicable ailments.

Under the influence of the epidemic, people's lifestyles and consumption patterns have changed, and e-commerce has developed rapidly. It is more convenient and quicker for people to purchase air purifiers through the Internet. E-commerce mode will provide conditions for enterprises to build brands. Compared with traditional physical store sales, online sales can save the cost of enterprises.
After the epidemic, the people will have a higher demand for health management and healthcare, which will promote the growth of medical consumption. Through this epidemic, the public's attention to related respiratory diseases and infectious diseases has increased significantly, and their awareness of disease prevention has also become deeper, which is beneficial to disease prevention, especially the sales of home prevention products. Consumers are increasingly aware of air purification, which provides air purifier retailers with opportunities to expand sales. Some companies increase the production of air quality systems by adding different technologies, such as high-efficiency particulate air (HEPA) filters, activated carbon purifiers and ion filters, which will appear more frequently in the home.
In the long run, the pneumonia epidemic in COVID-19 may cause more factories to start using more automated production lines to avoid the impact of the epidemic on the industry. In addition, the application of Internet of Things technology may also bring more opportunities for industry participants.

Growth market

There is a steady demand for household air purifiers in the European market due to the developed economy and consumer habits. Europe and North America, as the regions with the highest concentration of developed countries, has a solid economic foundation. The Gross Domestic Product per capita in European Union was last recorded at 37104 US dollars in 2019. The GDP per Capita in European Union is equivalent to 294 percent of the world's average. The high personal disposable income is making it more affordable to buy an air purifier.
On the other side, Asian markets are considered to be fast growing markets due to growing economies and large population bases. China, for example, has low penetration rate of improving indoor air pollution equipment, which means a broad market prospect of air purifiers. Chinese consumers don't pay enough attention to air purifiers, with less promotion from distribution channels and manufacturers. However, Chinese consumers pay special attention to air pollution after decoration, which is the development potential of China's air purifier market. Many Chinese companies have announced to vigorously expand China's air purifier market. With the entry of many big brand manufacturers, the air purifier market is heating up rapidly.

Continuous product innovation and more user-friendly design

Continuous product innovation will be one of the development opportunities for home air purifiers. Consumers' functional requirements for air purifiers are constantly being updated. In addition to the basic function of purifying air, consumers want additional features to facilitate the operation and efficiency of air purifiers. Some of the features requested by consumers are easy to move handles, casters, remote control, digital control, filter change indicator, multiple fan speeds, programmable timers, air quality sensors, etc. Some air purifiers can be controlled with cell phones using Wi-Fi. Further consumers are demanding air purifiers that are both money-saving and energy-efficient. Manufacturers of air purifiers should consider these important factors as consumers are moving toward ease and comfort, combining the use of technology such as smartphones and wi-fi. Some manufacturers are continuously enhancing the smart development of their products. For example, Accenture delivered a new cloud-based Internet of Things (IoT) platform and digital manufacturing platform to Blueair, which enabled Blueair to launch HealthProtect, its first networked air purifier, which can provide all-weather bacterial and virus protection. Accenture uses Amazon Web Services (AWS) to build an Internet of Things platform on the cloud, allowing Blueair consumers to remotely monitor and manage their indoor air quality through mobile applications and multilingual voice commands, and receive alerts when filters need to be replaced. The platform also enables Blueair to remotely debug and automatically update device firmware. Accenture has also developed a digital manufacturing platform with its industrial X expertise, enabling Blueair to switch from manual to automatic product assembly and testing of connected air purifiers. Networking of air purifiers greatly increases the convenience of consumers and promotes the development of air purifier industry. In the future, the air purifier industry will develop rapidly in combination with the Internet.

Region Overview:

In global comparison, a significant portion of the revenue was generated in China (26.24% in 2022).

Company Overview:

Xiaomi is one of the major players operating in the Household Air Purifiers market, holding a share of 10.82% in 2023.

Xiaomi

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

Sharp

Sharp manufactures consumer and industrial electronics. The Company's products include audio-visual and communication equipment such as LCD TVs and mobile phones, home appliances, and electronic components including solar cells and integrated circuits.

Segmentation Overview:

Among different product types, Hybrid Air Purifiers segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Living Room segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Household Air Purifiers market covered in Chapter 3:

Vesync
Sharp
Panasonic
De'Longhi
Honeywell
AllerAir Industries
Xiaomi
Philips
Austin Air Systems
IQAir
Daikin
LG
Blueair
Samsung
Whirlpool

In Chapter 4 and Chapter 14.2, on the basis of types, the Household Air Purifiers market from 2018 to 2029 is primarily split into:

Passive Air Purifiers
Active Air Purifiers
Hybrid Air Purifiers

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Household Air Purifiers market from 2018 to 2029 covers:

Living room
Bedroom
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)