Global Out-of-Home (OOH) Advertising Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Out-of-Home (OOH) Advertising Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Out-of-Home (OOH) Advertising or outdoor advertising, also known as outdoor media or outdoor media, is an advertisement that attracts consumers when they are out.

Market Overview:

The latest research study on the global Out-of-Home (OOH) Advertising market finds that the global Out-of-Home (OOH) Advertising market reached a value of USD 39664.55 million in 2022. It’s expected that the market will achieve USD 54909.28 million by 2028, exhibiting a CAGR of 5.57% during the forecast period.

Decline in demand

During the epidemic, many countries implemented strict measures to close cities and restrict traffic, and the outdoor travel population was greatly reduced. The value of outdoor advertising in public transportation, subways, shopping malls and other places was significantly reduced, and the conversion effect was also greatly reduced. At the same time, traditional outdoor advertising majors such as retail, catering, film and television, tourism and other industries were once stagnant due to the impact of the epidemic. Companies suspended or postponed normal marketing activities, which was accompanied by a reduction in advertising budgets. In such a market environment, the entire Out-of-Home (OOH) Advertising industry is under tremendous operating pressure. The advertising industry is an industry that provides intermediate services. At first glance, the impact of the epidemic does not seem to be much, but the demand of advertising companies depends on the needs of advertisers. Once the production and sales of advertisers decline due to the decline in market demand, the advertising company’s revenue will be greatly reduced.

SME

The epidemic will have an impact on the cash flow of small and medium-sized enterprises in the industry and thus affect the operating conditions. As a result, the share of small and medium-sized enterprises in the market will shrink and the share of head enterprises will increase.

Strength

Out-of-Home (OOH) Advertising is the monopoly of multidimensional space, which is the most inclusive and malleable, and is favored by more and more investors. Out-of-Home (OOH) advertising can quickly communicate with the audience's emotional media, which is beyond the traditional media's information dissemination.
As the urban population grows, factors such as accelerated economic growth and improved consumer confidence will drive the growth of the Out-of-Home (OOH) advertising market.
The modernization of public transports acts as a major growth-inducing factor and technological advancements such as the development of digital billboards is also significantly contributing to the market growth.

Weakness

The development and popularity of the Internet has led businesses to be more inclined to put online media advertisements.

Opportunities

The emergence and application of new technologies such as 5G and digitalization will link online and out-of-home advertising channels.
The investment in content construction is constantly increasing, and the characteristics of the audience will be increasingly considered in the form and creativity of advertising to maximize the value of advertising.
Promote the deep integration of the Internet and Out-of-Home (OOH) advertising, bringing new opportunities to the traditional Out-of-Home (OOH) advertising industry.

Threat

Fierce competition in the industry.

Region Overview:

In 2021, the share of the Out-of-Home (OOH) Advertising market in Asia-Pacific stood at 39.18%.

Company Overview:

JCDecaux Group, Clear Channel Outdoor Holdings, Inc., Stroer, OUTFRONT Media and Lamar Advertising Company are the five key players in the global Out-of-Home (OOH) Advertising market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Out-of-Home (OOH) Advertising market in the past 5 years.

JCDecaux Group

JCDecaux is the number one outdoor advertising company worldwide, with a total of more than 1 million advertising panels in more than 80 countries.

Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor is one of the world’s largest outdoor advertising companies, reaching people in more than 30 countries across North America, Latin America, Europe and Asia.

Segmentation Overview:

By type, Traditional OOH (Billboards) segment accounted for the largest share of market in 2021.

Application Overview:

The market's largest segment by application is the segment Commercial, with a market share of 64.66% in 2021.

Key Companies in the global Out-of-Home (OOH) Advertising market covered in Chapter 3:

OUTFRONT Media
Asiaray
Tokyu Agency Inc
JCDecaux Group
Adam Outdoor Advertising
Clear Channel Outdoor Holdings, Inc.
Phoenix Metropolis Media Holdings Limited
Longfan Media
TOM Group
EPAMEDIA
Advertising Nagata Co., Ltd
Lamar Advertising Company
Clear Media
Focus Media
Global Media
Air Media
APG | SGA
OOh!media Ltd.
Bell media
Kesion Co.,Ltd
Stroer

In Chapter 4 and Chapter 14.2, on the basis of types, the Out-of-Home (OOH) Advertising market from 2018 to 2029 is primarily split into:

Traditional OOH (Billboards)
DOOH

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Out-of-Home (OOH) Advertising market from 2018 to 2029 covers:

Commercial
Infrastructural
Institutional

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)