Global Higher Education CRM Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Higher Education CRM Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Customer Relationship Management (CRM) systems are transforming the way universities go about their day-to-day business.

Higher Education CRM software, and CRM software in general, serves one overarching goal: to create more valuable customer relationships. This includes making existing relationships more valuable as well as creating new relationships to in turn create value. most HEIs seek CRM software to improve their recruitment programs, improve communication (with students, parents, donors, and the general public) and improve fundraising efforts by strengthening relationships with alumni.

Market Overview:


The latest research study on the global Higher Education CRM Software market finds that the global Higher Education CRM Software market reached a value of USD 2110.34 million in 2022. It’s expected that the market will achieve USD 5025.54 million by 2028, exhibiting a CAGR of 15.56% during the forecast period.

With the development of new generation information technology and the acceleration of digital transformation and upgrading of the education industry, Higher education CRM software began to develop towards platform, cloud, intelligence, and simplification, and has become the work entrance and operation center of organizations.

Product platformization breaks the information island and strengthens the cooperation inside and outside the organization. The development of the product platform is expected to break the information island, open the cooperation inside and outside the organization, help to further enhance the scalability, openness, and integration of applications, and realize the information exchange across organizations. Based on the organization model and personnel role of a large organization, cross-system, and distributed deployment, it supports cross-system link and access of multi-customer front-end and realizes the collaborative application of document security, transaction access, application integration, and process interoperability across organizations.

Higher Education CRM Software can help improve competitiveness

In the information-based society, all walks of life need management systems to manage their work, of course, the education and training industry is no exception. The traditional manual management method is no longer suitable for fast-paced social development, which will only take time and labor but cannot be effectively managed. The education industry is developing rapidly in the current society, and the ways of training have become various. For institutions of higher learning and educational training institutions, students are the clients of the institutions, and the efficient management of students' information will have a far-reaching impact on the development of the institutions.

Technical risk

The software itself is a creative product, and the confidentiality of the core technology of the product itself is very important. For a long time, when developing software products, some companies only pay attention to the technology itself, while ignoring the protection of patents. The flow of technical personnel in the software industry is a very common phenomenon. The loss and change of technical personnel, it is likely to lead to the leakage of products and new technologies, resulting in the theft of software products by other companies, failing the project. Therefore, the Software Development Services market should pay attention to strengthening the property rights management of personnel and technology.

Region Overview:


In global comparison, a significant portion of the revenue was generated in Americas (42.17% in 2021).

Company Overview:


Salesforce is one of the major players operating in the Higher Education CRM Software market, holding a share of 24.27% in 2022.

Salesforce

Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) service and also provides a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

Ellucian

Ellucian provides student information systems (SIS), finance and HR, recruiting, retention, analytics, and advancement software solutions. With more than 1,400 institutions subscribing to Ellucian's cloud services and SaaS offerings, the company is one of the largest providers of cloud-based solutions in higher education. Ellucian also supports the higher education community with a range of professional services such as application software implementation, training, education, and management consulting.

Segmentation Overview:


The Cloud-based segment by type showed a value growth of 17.1% in 2021.

Application Overview:


By application, the Universities segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Higher Education CRM Software market covered in Chapter 3:

amoCRM
HubSpot
Ellucian
Campus Management
Blackbaud
Zoho
Oracle
FreeAgent CRM
Jenzabar
Salesforce
Thryv

In Chapter 4 and Chapter 14.2, on the basis of types, the Higher Education CRM Software market from 2018 to 2029 is primarily split into:

Cloud-based
On-premises

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Higher Education CRM Software market from 2018 to 2029 covers:

Universities
Training Organizations
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)