Global Heat Transfer Vinyl (HTV) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Heat Transfer Vinyl (HTV) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Heat transfer vinyl is a specialty vinyl that can be used on certain fabrics and materials to create designs and promotional products. It comes in a roll or sheet form with an adhesive backing so it can be cut, weeded, and placed on a substrate for heat application. Heat transfer vinyl is made in single colors and also has special options such as patterned, glitter, flocked, holographic, glow-in-the-dark, reflective and 3D puff.

Market Overview:

The latest research study on the global Heat Transfer Vinyl (HTV) market finds that the global Heat Transfer Vinyl (HTV) market reached a value of USD 1092.97 million in 2022. It’s expected that the market will achieve USD 1512.18 million by 2028, exhibiting a CAGR of 5.56% during the forecast period.

Customization of Fashion Merchandise and Emergence of the Personalization Economy Drive Product Demand

In the past era that focused on output, clothing production paid more attention to the design and processing of the assembly line, and buyers were willing to reduce prices and accept standardized products. However, with technological advancements and increasing public benefits, personalization has become one of the most relevant and popular trends in modern retail. Sublimation vinyl is a common custom-made material in the apparel industry.

In particular, there is a lot of room for personalized needs of downstream customers, and most retailers and fashion brands are temporarily unable to provide consumers with the experience they expect. At this point, many people who dare to try choose to design and process it themselves, or send it to a specialized heat transfer process technology provider to modify the garment as required. It is precisely because of the huge demand and profit margin that the thermal transfer vinyl industry has developed rapidly, satisfying a large number of consumers with ideas and design senses, and bringing convenience and innovation opportunities to people.

In addition, sublimation transfer vinyl is affordable and cost-effective, allowing people to print on items economically and quickly. And the printing and transformation process will not affect the quality and service life of the original items, but will have excellent effects and amazing appearance.

Region Overview:

United States is projected to account for a considerable share of the Heat Transfer Vinyl (HTV) market and is expected to become the largest region by 2027.

Company Overview:

Detroit, Michigan, 1932 - The history of Stahls begins in the family garage of AC and Ethel Stahl, a married couple. The lettering, screen printing, chenille and garment trim family business of the company was inspired by AC's entrepreneurial spirit combined with his previous experience working with felt materials in manufacturing plants. Known as Commercial Art Products in 1932, one of the first products sold by Stahls was chenille lettering sewn onto a felt background. The felt was cut by hand; AC eventually developed the process of cutting the material using dies and punches. Today, just as it was in 1932, Stahls' remains an innovator and leader in pre-cut and custom sport numbers, lettering and micrologging. The company is well known and respected in the sportswear, custom apparel and promotional products industries for high quality and innovative equipment, materials and services.

Segmentation Overview:

Among different product types, PU HTV segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Shirts segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Heat Transfer Vinyl (HTV) market covered in Chapter 3:

Kenteer
Siser
Chemica
Colman and Company
Stahls'
Grafityp

In Chapter 4 and Chapter 14.2, on the basis of types, the Heat Transfer Vinyl (HTV) market from 2018 to 2029 is primarily split into:

PU HTV
PVC HTV
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Heat Transfer Vinyl (HTV) market from 2018 to 2029 covers:

Shirts
Hats
Koozies
Tote Bags
Jerseys
Headbands
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)