Global Hard Wax Oil (HWO) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Hard Wax Oil (HWO) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Hard Wax Oil (HWO) is a combination of natural oils and wax that soaks in, lightly colors the wood and forms a protective film on the surface of the wood. Hard Wax Oil may be used for beautifying and protecting wood surfaces like wood flooring, wood millwork, wood furniture, wood countertops, wood cabinetry, wooden toys, wooden food presentation platters and other wood-like substrates like cork or wood fiber panels.

Market Overview:

The latest research study on the global Hard Wax Oil (HWO) market finds that the global Hard Wax Oil (HWO) market reached a value of USD 140.41 million in 2022. It’s expected that the market will achieve USD 204.96 million by 2028, exhibiting a CAGR of 6.51% during the forecast period.

Hard Wax Oil (HWO) Market Challenges

On the one hand, brand barriers. Brand barriers refer to the use of brand forms to protect products, so that when consumers think of or mention a certain type of product, they will first think of your brand. Customers in the decoration industry and furniture industry need to use well-known products to highlight the quality and grade of their products. Therefore, customers are more inclined to buy products with well-known brands and quality assurance. On the other hand, channel barriers. The number of terminal storefronts and product area coverage of hard wax oil products are the basis for determining the company's sales, while maintaining channel stability and improving the service quality of terminal storefronts is a long-term and complex task, and it is difficult for new entrants to establish a strong marketing in a short time. The internet. Therefore, these barriers are a big challenge for new entrants.
In hardwood floors, the three most commonly used finishes are water-based polyurethane topcoats, oil-based topcoats, and hard wax oils. With the strict supervision of environmental protection policies in some countries and the implementation of environmental protection policies, there will be a certain space for alternatives to water-based polyurethane topcoats. On the one hand, water-based polyurethane topcoats are obviously superior to traditional oil-based topcoats in terms of environmental friendliness and safety. It is embodied in the following points: 1) In the production process, water is used to replace the volatile organic solvent, and it can be replaced by water during use, which reduces the consumption of cleaning solvents. 2) The water-based paint only uses a small amount of organic solvents with low toxicity and low VOCs, which greatly reduces its volatility and reduces the health hazards to workers and consumers. On the other hand, waterborne polyurethane topcoats are more cost-controlled than hard wax oils. This is a huge challenge for the development of hard wax oil products. Hard wax oil manufacturers need to develop better formulations and processes to meet this challenge.

Region Overview:

From 2023-2028, Europe is estimated to witness robust growth prospects.

Company Overview:

Osmo is one of the major players operating in the Hard Wax Oil (HWO) market, holding a share of 13.44% in 2022.

Osmo is a traditional, medium-sized enterprise with more than 100 years of experience in handling and treating the valuable resource of wood. Today Osmo is one of the leading producers and providers of modern wood products. Supported by 280 employees Osmo produces and distributes noble floors, wall and ceiling profiles, laminated wood, strips, natural timber cladding, garden wood and natural colour. The principal office is located in Warendorf while the production is taking place in Warendorf and Münster.

Bona AB is a family-owned, sustainably-driven company that supplies products for installing, renovating, maintaining and restoring premium floors. Founded in 1919, Bona offers products for most premium floor surfaces including wood, tile, vinyl, resilient, rubber and laminate.

It’s a known phenomenon among flooring contractors that sheen on a wood floor can differ, depending on if man is looking straight from above or from a distance. A low sheen floor being viewed from the other side of the room can appear quite glossy when sunlight shines on the lacquered surface. The sheen differences on the same floor all have to do with the lacquer and its composition. An extensive research effort by Bona has now finally overcome this challenge, resulting in an easy to apply, highly durable and ultra matt topcoat meeting contemporary trends and floor owner’s needs – Bona Traffic HD Raw. Bona Traffic HD Raw offers a high level of protection for wooden floors while maintaining the look and feel of untreated wood. A premium product for a premium look.

Segmentation Overview:

Among different product types, Non-Sprayable segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Home Use segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Hard Wax Oil (HWO) market covered in Chapter 3:

Qierx
Biohouse
Osmo
Treatex
Liberon
Bona
SAICOS
Fiddes
Kreidezeit Naturfarben
Interbuild
Rubio Monocoat
Richlite
Briwax
West wind harowood LNC.

In Chapter 4 and Chapter 14.2, on the basis of types, the Hard Wax Oil (HWO) market from 2018 to 2029 is primarily split into:

Sprayable
Non-Sprayable

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Hard Wax Oil (HWO) market from 2018 to 2029 covers:

Home Use
Commercial Use
Industrial Use

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)