Global Hard Seltzer Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Hard Seltzer Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Hard Seltzer is a drink, which contains carbonated water, alcohol and usually fruit flavoring. The alcohol by volume is around 5% and the calorie-content is relatively low. This report study the Hard Seltzer market.

Market Overview:

The latest research study on the global Hard Seltzer market finds that the global Hard Seltzer market reached a value of USD 14336.15 million in 2022. It’s expected that the market will achieve USD 21233.55 million by 2028, exhibiting a CAGR of 6.77% during the forecast period.

Hard Seltzer Opportunities and Drivers

This beverage is a kind of bubble water (or carbonated beverage), which is rich in nearly 5% alcohol and more or less similar to light beer. Its attraction lies in its low carbohydrate, sugar and calorie content. Therefore, it is considered as a substitute for other alcoholic beverages, which can not only relieve the hot summer, but also enjoy drinks on the beach. The advantages of Hard Seltzer will increase consumers' demand for Hard Seltzer, thus promoting the development of Hard Seltzer industry.
With the rapid development of the e-commerce industry, many industries have developed the synchronous operation mode of online stores and offline stores, and the Hard Seltzer industry has joined in. Online stores have reduced many business components, including employees, procurement costs, telephone calls, data input, and requirements for opening physical stores, thus reducing transaction costs; Business management becomes easier: compared with traditional physical store management, online sales websites are easier to record store inventory, transportation, logs and overall business transactions. Online stores also provide real-time update function, which can explore all the latest business trends, communicate with customers in time, solve problems and improve customer satisfaction. Hard Seltzer enterprises can design websites and put pictures of Hard Seltzer to stimulate consumers' desire for shopping. Hard Seltzer enterprises can add product price, classification and specifications to the website, and endow products with characteristics. These methods can better increase the traffic of Hard Seltzer websites, thus increasing the sales volume. Many supermarkets can purchase Hard Seltzer from the Internet and send them directly to the warehouse, which saves the purchasing cost and is very convenient. Many dealers choose to receive goods online, and orders can be tracked and managed online. Buyers can buy Hard Seltzer directly through the Internet. The convenience of the Internet and the development of e-commerce have promoted the demand growth of Hard Seltzer industry.

Region Overview:

From 2023-2028, United States is estimated to witness robust growth prospects.

Company Overview:

The top three companies are Whiteclaw, Truly, Bon & Viv, with the revenue market share of 38.97%, 14.18% and 4.18% in 2019.

White Claw was created by Mark Anthony Brands International based out of Dublin, Ireland which is part of the wider Mark Anthony Brands group.

Truly is produced by Boston Beer, one of the country’s biggest craft brewers and creator of Samuel Adams beer. The company also produces Twisted Tea, Angry Orchard Hard Cider, and Tura, an alcoholic kombucha.

Segmentation Overview:

Among different product types, Cans segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Hypermarkets and Supermarkets segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Hard Seltzer market covered in Chapter 3:

Nütrl
Whiteclaw
Truly
Henry
Smirnoff
Nude
Polar
Bon & Viv

In Chapter 4 and Chapter 14.2, on the basis of types, the Hard Seltzer market from 2018 to 2029 is primarily split into:

Bottles
Cans

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Hard Seltzer market from 2018 to 2029 covers:

Hypermarkets and Supermarkets
Convenience Stores
Bar
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)