Global Hand Hygiene Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Hand Hygiene Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Hand hygiene is an essential part of personal hygiene which includes cleansing hand by removing microorganisms, dirt, and soil. It is a simple and effective method to prevent infections and prevents the spread of contagious diseases.

Market Overview:

The latest research study on the global Hand Hygiene market finds that the global Hand Hygiene market reached a value of USD 6823.81 million in 2022. It’s expected that the market will achieve USD 10444.29 million by 2028, exhibiting a CAGR of 7.35% during the forecast period.

Continued demand for hand hygiene products

Hand hygiene product has the advantages of cleanliness, sterilization, low irritation, and prevention of cross-infection. With the frequent outbreak of epidemics and the gradual development of national hygiene habits, the market demand continues to grow. In order to meet the diverse needs of consumers, the hand hygiene brand has continuously increased its efforts in product innovation and formulation improvement. Therefore, in the long term, the demand for the product will unlikely to weaken.

Product upgrade

In the face of the epidemic, in addition to adjusting the strategic layout, companies are also striving to create more value for customers through continuous product upgrades.
Companies will use more quality competition instead of price competition to win over customers, which can not only meet the needs of customers to reduce costs and increase efficiency, but also drive the industry to a higher quality and continuous innovation direction. During the epidemic, this effect is more obvious. Under the impact of the epidemic, various industries have sought to transform. If a healthy competitive development trend with product differentiation and technological upgrading as the core can be formed, it will have a positive impact on the entire industry.

The rising influence of social media

The lockdown has widened and deepened the reach of social media, which is increasingly being deployed to spread awareness about health and hygiene and endorse the products by healthcare products companies. The commercials and social media content make people more exposed to data regarding cleansers and fit lifestyles. Manufacturers promote products by celebrity endorsements and awareness campaigns and numerous health-associated movements, ensuring consciousness among people about the essentials of proper hand-washing practices. Leading FMCG companies such as Reckitt Benckiser Group plc and Unilever deploy social media extensively to spread awareness among consumers regarding hand hygiene while promoting their products. Therefore, with an increased influence of online commercials and social media, personal hygiene has become one of the top hand hygiene market trends which has propelled the use of hand sanitizers among customers.

Emerging countries serve as potential market

Asia Pacific, South America, and Africa furnish considerable opportunities for growth. Implementation of hand hygiene campaigns in these developing regions is a major factor promising growth, resulting from rising awareness. WASH-in-School, a program initiated by UNICEF in China, for instance, promotes the construction of drinking water fountains and toilets in schools, in addition to promotion of hand hygiene. In India, Hindustan Unilever Limited (HUL), in collaboration with Swach Bharat Abhiyaan campaign, has been encouraging every citizen to wash hands regularly, before eating and cooking and after using the toilet. These regions promise to have great demand for the product and generate lucrative opportunities for the companies.

Region Overview:

In global comparison, a significant portion of the revenue was generated in North America (38.53% in 2021).

Company Overview:

Reckitt Benckiser Group plc is one of the major players operating in the Hand Hygiene market, holding a share of 10.75% in 2022.

Reckitt Benckiser Group plc

Reckitt Benckiser Group PLC manufactures and distributes a wide range of household, toiletry, health, and food products on a global basis. The Company's products include fabric treatments, disinfectant spray and cleaners, dishwashing detergent, personal care, food, and over the counter drugs.

GOJO Industries, Inc.

GOJO Industries makes germ-fighting products for all types of environments. The company's product portfolio includes sanitizer, soaps, shampoo, handwash, towels, surgical scrubs, skin conditioners, moisturizers, wipes, dispensers, and perineal care products. GOJO serves clients in a variety of industries including automotive, education, food service, government, health care, lodging, and manufacturing. The company sells its products worldwide and has operations in Australia, Canada, France, Japan, Mexico, the UK, and the US.

Segmentation Overview:

As for product types, the Hand Sanitizer segment held the largest market share in 2021.

Application Overview:

The market's largest segment by application is the segment B2B, with a market share of 56.41% in 2021.

Key Companies in the global Hand Hygiene market covered in Chapter 3:

3M
Vi-Jon Laboratories, Inc
Henkel Corporation
Reckitt Benckiser Group plc
Bath & Body Works, LLC
Deb Group
GOJO Industries, Inc.
Weilai
Medline Industries
Kutol Products Company
The Himalaya Drug Company
Unilever
Procter and Gamble Company

In Chapter 4 and Chapter 14.2, on the basis of types, the Hand Hygiene market from 2018 to 2029 is primarily split into:

Hand Wash
Hand Sanitizer
Hand Scrubs
Hand Disinfectants

Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Hand Hygiene market from 2018 to 2029 covers:

B2C
B2B

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)