Global Halloween Costumes Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Halloween Costumes Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Halloween costumes are the costumes worn at the dance party the night before Halloween (October 31). Halloween is also called All Saints' Day. On November 1st every year, it is a traditional western festival, and October 31st on the eve of Halloween is the most Vibrant moment of the festival. And costumes have become a central part of Halloween traditions. Halloween costumes are traditionally based on supernatural or folklore creatures. Costumes for monsters such as vampires, werewolves, zombies, ghosts, skeletons, witches, goblins, devils, and more, often carrying lanterns made from hollowed-out pumpkins. By the 1930s, clothing modeled on characters from mass media such as film, literature, and radio was in vogue. Such as characters such as aliens and superheroes inspired by science fiction in recent years. There are also costumes for pop culture figures such as presidents, athletes, celebrities, or characters from movies, TV, literature, etc. Young girls also often dress up on Halloween as characters that aren't scary at all, including princesses, fairies, angels, cute animals, and flowers.

Market Overview:

The latest research study on the global Halloween Costumes market finds that the global Halloween Costumes market reached a value of USD 4329.1 million in 2022. It’s expected that the market will achieve USD 5483.52 million by 2028, exhibiting a CAGR of 4.02% during the forecast period.

Downstream buyers of Halloween Costumes have mainly ended users, that is, individual buyers. This unique qualitative product generally only has high demand in particular periods. That is to say, only before Halloween or participating in a related theme party will individual buyers have the desire to consume in this regard. The global Halloween Costumes market also depends on the popularity and prevalence of Halloween culture in each country. In addition to individual buyers, theme parks, photo studios, photography studios, and rental companies also tend to purchase Halloween Costumes. Theme parks such as Disney will design related scenes for consumer entertainment. In addition, modern people's consumption of photography is getting higher and higher, and many photo studios will provide photo albums about Halloween costumes and dress-up series. With the development of new media and self-media, people also like to shoot related photos at home, but Halloween Costumes are not everyday clothes, they will also rent-related clothes from rental companies, so rental companies generally also have Halloween Costumes.

Market Trends

Halloween culture is gaining ground
Halloween was the earliest festival of Celtic people living in Scotland and Ireland. Like Christmas, Halloween is also one of the festivals produced by Christianity in Europe to expand its influence and Christianize other festivals. Due to its interest, it has also spread to many non-Christian countries in recent years. Gradually set up a national carnival event, and the popularity is also increasing every year. This provides a large number of sales opportunities for the Halloween Costumes market.

There are more and more popular elements, and the variety of Halloween Costumes is more and more abundant

Although Halloween is a traditional festival, the hot topics of the year or season will still affect consumer choices. In recent years, in addition to traditional costumes such as skulls, witches, Powerpuff Girls, pirates, circuses, mermaids, superheroes, pirates and Spider-Man, the Halloween costume category has become more popular in recent years. Some of the most popular movies and TV series images of the season or year are also very popular. Overall, the Halloween fashion trend in recent years is not what people traditionally think. People began to gradually add innovative elements to the festival, and merchants continued to advance with fashion trends.

Growth Drivers

Rising demand

Halloween is an unusual holiday for consumers in North America, Europe and Oceania. The American Retail Federation (NRF) said that this weird and interesting holiday has become the eighth-largest consumer holiday in the United States. In recent years, it has gradually influenced other countries, and the popularity of Halloween is increasing every year. The more the global market pays attention to Halloween, the bigger the market for Halloween Costumes will be. In addition to Halloween, carnival, Christmas and other western traditional festivals, as well as dress-up parties and other occasions have become popular. Thereby stimulating the demand for Halloween Costumes.

Expansion of sales channels

Traditional trade can only supply downstream buyers through manufacturers or distributors. In addition to the traditional brick-and-mortar distribution model in recent years, the increase in online sales channels and new media has improved consumers' lifestyles and purchasing power and has also led to an increase in spending on Halloween Costumes-related products.

Product innovation and technological development bring greater opportunities

With the continuous progress of electronic information technology, the innovation of new technologies and products of intelligence, digitization, automation and humanization will promote the future fashion design to the digital age. 3D printing technology, including 3D body measurement, automatic 3D pattern making, and 3D weaving, will change the clothing industry. Additionally, AR clothing fitting technology helps create an exciting and impressive online shopping experience, enabling consumers to quickly make more satisfying purchasing decisions. Providing consumers with ultra-realistic try-on results will significantly reduce return rates.

Challenges

The Halloween Costumes consumption cycle is short

Because Halloween Costumes are not like ordinary clothing, they are stylized non-daily consumer goods. This special qualitative product generally only has high demand in special periods. That is to say, only before Halloween or participating in related theme parties will individual buyers have the desire to consume in this regard, which is cyclical and has a short cycle time. This also limits the development of the Halloween Costumes market.

The industry has caused serious environmental pollution

The clothing industry has now become the second most polluting industry in the world after the oil industry. Halloween Costumes, as a kind of clothing industry, also has the characteristics of this aspect. The large and random discharge of wastewater during the garment production process causes toxicity to aquatic organisms. Substances such as formaldehyde, chlorine and heavy metals are discharged into water sources and consumed by a large number of people in their daily activities. In addition, the apparel industry accounts for 10% of global carbon emissions and is the second largest industrial polluter. Volatile organic hazardous components from coating, oven, drying, waste water treatment and chemical storage, aniline vapours, carrier hydrogen sulfide, chlorine and chlorine dioxide from dyeing and bleaching stages. Therefore, Halloween Costumes, as a kind of clothing industry, has become an absolute necessity for its production, consumption and disposal to adopt energy-saving and emission-reduction environmental protection solutions. The adoption of environmentally friendly solutions has also become a challenging factor.

Market Restraints

Raw material prices fluctuate

Since raw materials account for the largest proportion of the manufacturing cost in the Halloween Costumes industry, it is greatly affected by the price of raw materials. In recent years, the prices of raw materials such as cotton and chemical fibers have been soaring. Under the influence of factors such as the epidemic and rising freight costs, the current industry is facing problems such as tight supply chains, shortages of new products, prolonged delivery times, and rising costs. Therefore, fluctuations in raw material prices are very unfavorable to the development of the industry.

The COVID-19 epidemic has affected the development of the industrial chain

The outbreak of the new crown pneumonia epidemic has disrupted the normal production order around the world. The shortage of production capacity and supply caused by the epidemic will spread to the upstream and downstream of the industrial chain, accelerating changes in the layout of the global industrial chain. First, when an operating company stops production due to health precautions (because some employees are sick and quarantined), there is an immediate impact. Second, there are a series of indirect impacts that can affect the global industrial chain to varying degrees. Third, there may be a demand impact, with fewer consumers buying the product. Fourth, trade and investment policy risks. Despite the general commitment of countries to keep markets open and maintain a free, fair, transparent and non-discriminatory trade and investment environment, some of the uncertainties caused by COVID-19 on future trade and investment are also risks currently assessed by companies that will affect the industry chain. constitute.

Region Overview:

In terms of regions, North America holds the largest market share - 80.47% in 2022

Company Overview:

Spirit Halloween, Rubies, and HalloweenCostumes.com were the top 3 players in the market in 2022, taking up a market share of 18.36% together.

Spirit Halloween, LLC is an American seasonal retailer that supplies Halloween decorations, costumes, props, and accessories. It is the country's largest Halloween retailer. It was founded in 1983 and is based in Egg Harbor Township, New Jersey. In 1999, the store had 60 seasonal locations and was purchased by Spencer Gifts. Today, the pop-up retailer has over a thousand locations across the United States and Canada.

Rubie's Costume Company is the world's largest designer, manufacturer, and distributor of authorized and non-licensed fancy dress apparel and accessories for adults, children, and pets. Offers the widest selection of products for any wearing occasion. A large portfolio of licensed properties has been built, including Disney, Star Wars, Warner Bros., Marvel, Nickelodeon, and Hasbro. Licensed to all iconic characters like Spider-Man, Batman, Wonder Woman, Belle, Cinderella, Darth Vader, Iron Man, and Harry Potter. Customers can find their products in major supermarkets, independent toy stores, clothing stores, online stores, and other specialty retailers.

Halloween Costumes.com is one of the largest online clothing retailers in the world. With over 10,000 garments and 3,500 exclusive products, they make and carry all 10,000 garments and accessories. From babies to seniors, all body types, all interests, all styles, and expressions.

Segmentation Overview:

By type, Costumes segment accounted for the largest share of market in 2022.

Application Overview:

By application, the Men's Costumes segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Halloween Costumes market covered in Chapter 3:

Oya Costumes
Roma Costume
Tipsy Elves
Urban Outfitters
YANDY
Party Delights
Costumes N Parties Pte Ltd
MorphCostumes
Spirit Halloween
HalloweenCostumes.com
Rubie's
California Costumes

In Chapter 4 and Chapter 14.2, on the basis of types, the Halloween Costumes market from 2018 to 2029 is primarily split into:

Costumes
Costume Shoes
Masks & Accessories

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Halloween Costumes market from 2018 to 2029 covers:

Men's Costumes
Women's Costumes
Girls' Costumes
Boys' Costumes
Baby Costumes
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)