Global Hair Extensions and Wig Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Hair Extensions and Wig Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Hair extensions and wigs are human or synthetic hair used to change hairstyle and hair color. Hair extensions are generally stuck, clipped, or sewn to natural human hair. A wig is a head covering, like a hat to wear on and off easily.

Market Overview:

The latest research study on the global Hair Extensions and Wig market finds that the global Hair Extensions and Wig market reached a value of USD 7411.59 million in 2022. It’s expected that the market will achieve USD 9697.22 million by 2028, exhibiting a CAGR of 4.58% during the forecast period.

For providers of the commodity, in the U.S., revenue from establishments such as salons that provide hair extensions and wigs remained stagnant in the second quarter due to the temporary closure of industry bodies. As the third quarter began and the outbreak was somewhat contained, industry establishments were able to reopen.

Consumer demand for hair extensions and wigs remained strong, and when offline sales took a hit, many businesses shifted their channels to online. The increase in online sales didn't offset the decline in in-store sales, though. However, e-commerce sales are much higher compared to pre-COVID-19 levels.

Strength

Diversified demand for hair extensions and wigs products drives this industry
The demand for hair extensions and wigs products comes from a number of sources. Styling, adding volume or length to the hair or functional needs are the reasons why consumers are buying hair extensions and wigs. Increasing hair loss rates across the world and the popularity of personal grooming and beauty products are the major factors that are likely to affect the growth of the market. Data from China's National Health Commission released in 2019 shows that more than 250 million people in China are already suffering from hair loss, with an average of 1 in 6 people losing their hair, and a section of young people suffering from hair loss are experimenting with wigs.
Regionally, North America is the largest market, with the majority of hair product consumption made up of consumers of African descent, whose demand for hair extensions and wig products is relatively inelastic and frequent. Of course, Africa is also an important market. Hair goods are necessities for most women of African descent due to their naturally curly and kinky hair.
In terms of gender, the availability of high-quality wigs and toupees has encouraged more men around the world to choose these alternatives over surgical or hair transplant options.
The global hair extensions and wigs industry is expected to grow with the increasing demand for longer, thicker hair and fashion as well as consumer demand to change their appearance and follow trends.

Region Overview:

From 2022-2027, North America is estimated to witness robust growth prospects

Company Overview:

Aderans is one of the major players operating in the Hair Extensions and Wig market, holding a share of 76.31% in 2020.

Aderans

Aderans's selection of globally available products includes the men's line, ADERANS, the women's line, FONTAINE, BOSLEY, a hair transplantation service and HAIRCLUB, non-surgical hair restoration and hair loss prevention services.

Rebecca

Rebecca's main business is the research and development, design, production and sales of hair products series. The main products are crafted hair, chemical fiber hair, human hair wigs, chemical fiber wigs, training heads, composite fiber materials, and other six categories. Sleek, NOBLE, JOEDIR, Magic, QVR and other independent brands; the company has a complete industrial chain, complete product categories, leading production scale, and its business scope covers many countries and regions around the world.

Segmentation Overview:

Among different product types, Human Hair segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Women segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Hair Extensions and Wig market covered in Chapter 3:

Xuchang Hengyuan Hair Products
Godrej Consumer Products
Qingdao Seaforest Fashion Hair Products
Rebecca
Artnature
Aderans
Evergreen Product Group
Shandong Hiking International
Great Lengths
Henan Ruimei Products
Balmain Hair
Anhui Jinruixiang Hair Products
Aleriana Wigs
Donna Bella
Jifa Group

In Chapter 4 and Chapter 14.2, on the basis of types, the Hair Extensions and Wig market from 2018 to 2029 is primarily split into:

Human Hair
Synthetic Hair

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Hair Extensions and Wig market from 2018 to 2029 covers:

Men
Women

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)