Global Gift Baskets Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Gift Baskets Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Gift baskets are decorative containers or arrangements filled with a selection of items, typically chosen with a specific theme or occasion in mind. These baskets are given as gifts and often contain a mix of edible and non-edible items, such as gourmet food items, snacks, chocolates, wines, fruits, bath and body products, candles, small toys, or other objects based on the recipient's preferences or the intended purpose. The items are usually carefully arranged and presented in an attractive manner, often wrapped with cellophane, ribbons, or decorative materials. Gift baskets are popular presents for various occasions like birthdays, holidays, anniversaries, baby showers, weddings, or corporate events, offering a personalized and thoughtful gift option.

Market Overview:

The latest research study on the global Gift Baskets market finds that the global Gift Baskets market reached a value of USD 3290.25 million in 2022. It’s expected that the market will achieve USD 4899.18 million by 2028, exhibiting a CAGR of 6.86% during the forecast period.

The gift basket industry heavily relies on a complex supply chain and logistics network. The pandemic has disrupted global supply chains, making it difficult for gift basket businesses to source certain products or ingredients. This has led to increased costs and delays in production and delivery. The pandemic disrupted this network with lockdowns, travel restrictions, and reduced availability of certain products. This led to challenges in sourcing and delivering items for gift baskets, resulting in potential delays and limited product availability.

The cancellation or downsizing of events, parties, and gatherings has affected the demand for gift baskets typically used for such occasions. Wedding gift baskets, party favors, and event-specific gift baskets have seen a decline in demand.
The epidemic has changed people's gift-giving preferences, and people pay more attention to practical and comfortable items. Gift baskets containing essentials like groceries, self-care products, or home entertaining items are becoming more and more popular. What's more, themed gift baskets related to health, wellness, self-care and working from home have created new opportunities during the pandemic. The baskets include items such as face masks, hand sanitizer, herbal teas, stress-relief products and home office accessories.
With lockdowns and social distancing measures in place, consumers have turned to online shopping for their gifting needs. This has led to a surge in online sales of gift baskets, as people seek convenient and contactless options.

Convenience and time-saving factor

Gift baskets provide a convenient gifting solution, especially for individuals who are busy and don't have time to shop for individual gifts. They can simply choose a pre-made gift basket or customize one online and have it delivered to the recipient's doorstep. This convenience factor has made gift baskets a popular choice among consumers.

Corporate gifting Increasing demand

The corporate sector has also become a significant consumer of gift baskets. Companies use gift baskets as a way to show appreciation to clients, employees, and business partners. With customization options available, companies can include their branding or select gifts that align with their recipients' preferences. This trend has expanded the market for gift baskets, particularly in the B2B segment.

Seasonal and holiday gifting Increasing demand

Gift baskets have become a popular choice for seasonal and holiday gifting occasions such as Christmas, Valentine's Day, Mother's Day, and birthdays. The variety and assortment of items that can be included in a gift basket make it an ideal choice for these occasions.

Region Overview:

In 2022, the share of the Gift Baskets market in South USA stood at 32.74%.

Company Overview:

1-800-FLOWERS.COM, Inc. Acquires SmartGift, Inc. 02 May, 2023
1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading provider of gifts designed to help inspire customers to give more, connect more, and build more and better relationships, announced it has acquired SmartGift, Inc. SmartGift, Inc., an intelligent gifting platform, enables brands and corporations to engage consumers, employees, and prospects by providing a premium digital gifting experience in a unified platform. The SmartGift platform provides innovative, thoughtful, and convenient gift-sending and receiving experiences designed to establish complex corporate gift solutions for business partners. It allows users to send, track, and manage gifts and recognition campaigns for employees and clients quickly and efficiently. The acquisition of SmartGift, Inc. continues to expand the company's best-in-class consumer and corporate gifting capabilities and offerings to its customer community.

Personal and professional relationships are fortified through meaningful gestures,said Chris McCann, CEO, 1-800-FLOWERS.COM, Inc.

With the addition of SmartGift, Inc. to the 1-800-FLOWERS.COM, Inc. portfolio, we are continuing to expand and innovate our gifting capabilities, offering more ways to build meaningful relationships, celebrate important milestones, and create even more business impact, all through the power of gifting.

SmartGift, Inc. will provide 1-800-FLOWERS.COM, Inc. a customized gifting solution for all kinds of gifting experiences including retail, entertainment, corporate, and more through its innovative engagement and rewards platform and features. SmartGift, Inc.'s intelligent features will help companies achieve growth and retain clients and employees, driving more pipeline and revenue at each touchpoint while advancing abilities to control, execute, and measure business impact. With this data, organizations can gain valuable insights into their engagement efforts and strategic planning.
The SmartGift, Inc. functionality, paired with the 1-800-FLOWERS.COM, Inc. family of brands, helps organizations of all sizes create and maintain meaningful connections with associates, customers, and individuals important to them and their business.

Segmentation Overview:

By type, Gourmet Gift Baskets segment accounted for the largest share of market in 2022.

Application Overview:

By application, the Private segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Gift Baskets market covered in Chapter 3:

WineBasket
Gift Tree
Pemberton Farms
1-800-Flowers
Olive & Cocoa, LLC
Omaha Steaks
Zingerman's Mail Order
Gourmet Gift Baskets
Canterberry Gifts
Dan the Sausageman
Williams Sonoma
Goldbely
Hickory Farms
David's Cookies, Inc.
Broadway Basketeers

In Chapter 4 and Chapter 14.2, on the basis of types, the Gift Baskets market from 2018 to 2029 is primarily split into:

Gourmet Gift Baskets
Wine Gift baskets
Champagne Gift Baskets
Fruit Gift Baskets
Premium Gift Baskets

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Gift Baskets market from 2018 to 2029 covers:

Commercial
Private

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)