Global Functional Powder Drinks Concentrates Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Functional Powder Drinks Concentrates Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

A fast-growing sector of the global beverage industry, the functional drinks market is being driven by consumers seeking specific health benefits from their foods and beverages. Functional drinks, however, are beverages with health benefits beyond their nutritional value, positively affecting one or more target functions in the body or mind to achieve an improved state of health and well-being.

Functional powder drink concentrates are being marketed as products that have additional ingredients to provide a wide range of health-related benefits. The presence of ingredients like vitamins, minerals, herbs, antioxidants, amino acids, and beneficial bacteria helps improve digestive health, and intestinal flora and gut function; improve mental strength; enhance immune system; improve heart rate, and aid in providing hydration and electrolyte replenishing benefits post exercise.

Market Overview:

The latest research study on the global Functional Powder Drinks Concentrates market finds that the global Functional Powder Drinks Concentrates market reached a value of USD 1704.69 million in 2022. It’s expected that the market will achieve USD 2654.04 million by 2028, exhibiting a CAGR of 7.66% during the forecast period.

Drivers

One of the primary drivers for this market is the rise in the awareness of the health-related benefits of functional drinks among consumers. It has been observed that the number of health-conscious people, globally, is increasing at a constant rate. This can be attributed to the increasing occurrences of health issues such as obesity and weak immune systems among the global population. As such, the demand for protein-rich food and beverages such as dietary supplements, functional powder drink concentrates, and ready meals that offer the optimal amount of nutrition is increasing. This has given an opportunity to the manufacturers of functional powder drink concentrates the opportunity to market their products using various health claims, thereby, targeting the expanding health-conscious population base. This rise in the health-conscious population will propel the growth of the global functional powder drink concentrates market during the forecast period.

Asia Pacific has emerged as a major revenue contributor to the global drink market, supported by increased revenue generated by supply of drink products via online medium & shipments by various Asia Pacific drinks producing countries including India, Malaysia, Vietnam & Philippines.

The demand for functional powder drink concentrates is increasing in the Americas, primarily due to the increasing health consciousness among consumers and the convenience offered by these products. Moreover, the increasing spending on functional foods in the Americas will also help in the market’s grow during the forecast period.

Region Overview:

Europe had the highest growth rate of all regions.

Company Overview:

Nestle is one of the major players operating in the Functional Powder Drinks Concentrates market, holding a share of 17.13% in 2018.

Nestlé S.A., together with its subsidiaries, operates as a food and beverage company. The company operates through Zone Europe, Middle East and North Africa; Zone Americas; Zone Asia, Oceania and sub-Saharan Africa; Nestlé Waters; and Nestlé Nutrition segments. It offers baby foods under the Cerelac, Gerber, Gerber Graduates, NaturNes, and Nestum brands; bottled water under the Nestlé Pure Life, Perrier, Poland Spring, and S.Pellegrino brands; cereals under the Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, and Nesquik Cereal brands; and chocolate and confectionery products under the Smarties, Cailler, Butterfinger, Crunch, Aero, KitKat, Nestle Toll House, Wonka, and Orion brands.

Mondelez International, Inc., through its subsidiaries, manufactures and markets snack food and beverage products worldwide. It offers biscuits, including cookies, crackers, and salted snacks; chocolates; gums and candies; coffee and powdered beverages; and cheese and grocery products.

Segmentation Overview:

By type, Functional Powder Drink Concentrates (With Added Sugar) segment accounted for the largest share of market in 2021.

Application Overview:

By application, the Supermarkets and Hypermarkets segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Functional Powder Drinks Concentrates market covered in Chapter 3:

Sqwincher
Ajinomoto
T.C. Pharma
Mondelez International
WhiteWave Foods
PepsiCo
GlaxoSmithKline
Nestle

In Chapter 4 and Chapter 14.2, on the basis of types, the Functional Powder Drinks Concentrates market from 2018 to 2029 is primarily split into:

Functional Powder Drink Concentrates (With Added Sugar)
Sugar-Free Functional Powder Drink Concentrates

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Functional Powder Drinks Concentrates market from 2018 to 2029 covers:

Supermarkets and Hypermarkets
Retailers
Discounters
Convenience Stores
Online Stores

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)