Global Fresh Herbs Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Fresh Herbs Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Herbs are the leafy parts of plants that do not have woody stems. Fresh herbs are usually used as flavoring agents for culinary purposes and are also used to garnish dishes. Some common types of herbs include chives, basil, coriander, parsley, mint, and others. They are available as cut packed, whole packed, and potted.

Market Overview:

The latest research study on the global Fresh Herbs market finds that the global Fresh Herbs market reached a value of USD 3432.54 million in 2022. It’s expected that the market will achieve USD 5379.71 million by 2028, exhibiting a CAGR of 7.78% during the forecast period.

The raging COVID-19 plunged the global economic environment into depression. The impact of COVID-19 on the fresh herbs industry will involve all major links and all entities in the industry chain. The company's management efficiency has declined, commuting has been severely hindered, production plans have been severely hindered, network expansion has been delayed, marketing has been delayed, brand adjustments have been forced, market sales have declined, and company and employee revenue have declined. The government has also put forward higher requirements for the production and operation of enterprises.

In the short term, from the supply side, the company's operating pressure will increase due to postponement of workers' arrival and logistics and transportation issues. In the long run, as the epidemic gradually improves or ends, the impact on the fresh herbs industry will gradually weaken. Production and sales will return to the original level and gradually increase.

Due to the epidemic situation, many countries have imposed controls on domestic transportation and the movement of people, and imposed restrictions on imported goods. This has led to various levels of logistics disruption, cargo accumulation and transportation delays. At present, the logistics industry in various countries is gradually recovering operations according to different national policies. It is expected that after the epidemic is further controlled, it will basically return to normal.

Political Factors

Political stability or instability can have a deep impact on the profitability of an industry. Globally the political environment is linked with economic stability. Political instability can lead to chaos and disruption of the supply chain.
Changing political tides in the European countries can leave the fresh herbs suppliers badly frustrated. Political stability ensures several things apart from continued supply and good sales. It also ensures that companies can do business without any fear of losing profits and sales. Due to Brexit and the ensuing uncertainty, there will be considerable problems in the area of herb supply. Many Kenyan herbs are currently shipped to the UK via Amsterdam or Brussels, but this will no longer be economically advantageous in the event that the UK leaves the EU.

Social Factors

Social factors such as the level of social development, eating habits and the consumer attitudes also profoundly affect the extent of demand for fresh herbs and related products. Fresh-cut herbs are popular at the upper end of the retail and catering markets in many countries. Fresh herbs require less post-harvest processing and can be washed by customers to reduce microbial contamination. Exporting of fresh herbs demands a high standard of cold-chain management. Popular fresh herbs include basil, chives, cilantro/coriander, dill, mint, parsley, rosemary, and lemongrass. Fresh herbs and spices are also processed into paste/pesto- basil, coriander, garlic and ginger, for example. North America and Europe has the largest market for fresh herbs. The key drivers leading to the growth of the fresh herb markets are the increased availability of international cuisines in the major economies, shifting consumer focus towards natural products and rising preference for botanical flavors among consumers.

Region Overview:

In 2021, the share of the Fresh Herbs market in Europe stood at 41.47%.

Company Overview:

Vitacress Herbs is one of the major players operating in the Fresh Herbs market, holding a share of 12.54% in 2022.

Vitacress Herbs

Vitacress is a fresh produce company, specializing in salads and herbs, supplying both own label and branded products to supermarkets and food service across Europe.

Herrmann Kraeuter

Herrmann Kräuter is an herb processor, growing herb and cress varieties. The company supplies packaging companies throughout Europe, as well as catering suppliers and food retailers.

Segmentation Overview:

By type, Basil segment accounted for the largest share of market in 2021.

Application Overview:

By application, the Food Retail segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Fresh Herbs market covered in Chapter 3:

Australian Fresh Leaf Herbs
Coolibah Herbs
Herrmann Kraeuter
Van Vugt Herbs
Agromediterranea
Vitacress Herbs
Hermitage Produce
North Shore Greenhouses
Holla-Fresh Pty Ltd

In Chapter 4 and Chapter 14.2, on the basis of types, the Fresh Herbs market from 2018 to 2029 is primarily split into:

Basil
Chives
Coriander
Parsley
Mint
Salicornia

Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Fresh Herbs market from 2018 to 2029 covers:

Foodservice
Food Retail

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)