Global English Language Training (ELT) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global English Language Training (ELT) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

English Language Teaching, or ELT, refers to the activity of teaching English to non-native speakers. It can be divided into Digital Learning, Through Books and In Person Courses.

Market Overview:

The latest research study on the global English Language Training (ELT) market finds that the global English Language Training (ELT) market reached a value of USD 66137.78 million in 2022. It’s expected that the market will achieve USD 101672.41 million by 2028, exhibiting a CAGR of 7.43% during the forecast period.

The impact of the COVID-19 epidemic on the English Language Training (ELT) Industry is mainly reflected in the industry's operations. The COVID-19 epidemic has dealt a big blow to the English language training market, especially to small and medium-sized institutions, which on the one hand have insufficient financial reserves to cover teachers' salaries and other expenses without income for a long period of time; on the other hand, their scale does not support the large investment in new technologies such as online education, making the transition difficult. During the epidemic, a number of local small and medium-sized and even regional leading institutions went out of business.

Secondly, the postponement of some exams has put pressure on the English training industry. For example, in response to the prevention and control of the new coronavirus pneumonia, IELTS officials have issued a notice on February 14 to cancel the March 2020 IELTS exams in mainland China.

However, the outbreak of the epidemic, from another perspective, has brought a breakthrough in online English training. Against the backdrop of the complete suspension of classes, the need for education has prompted online classes to be encouraged. The epidemic has greatly alleviated the problem of customer acquisition for online education providers, so the key issues will focus on how to convert users to retention, how to improve the quality of free courses to attract users to pay for the second time, how to concentrate users across multiple platforms on their own platforms, and how to attract users to spread word-of-mouth and pay in the long run. With the gradual start of school and the expected compressed holiday periods in countries around the world, the online education industry is entering the post-free era, and the institutions that can continue to deposit users will be the biggest winners.

Online English School Gains Popularity with Users

Adult English learners have to devote most of their time to their daily work and life, with little time and stress, complex learning environment and many interfering factors, which are the common characteristics of adult English learners. Online English schools that use the Internet allow learners to be very convenient and quick to use, saving time and providing access to a vast amount of resources with more advantages than going to a traditional offline educational institution. Online education does not mean that learners can only face computers. Online English schools will use real people to interact with each other and make full use of Internet technology to capture resources on a global scale and provide them to learners, so that they can serve learners more professionally and perfectly and thus gain more favor from users.

Digital Learning for Younger Children has limitations

The continuous development of Internet technology has helped online education to solve many pain points, and the innovation of the Internet + education model has helped the development of children's English and maximized the advantages of online children's English platforms. However, due to the problems such as inattention and the need for chaperones in young children, there are difficulties in online learning.

Competition in the industry is fierce

For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry. Having an understanding of industry rivals is vital to successfully market a product. Positioning pertains to how the public perceives a product and distinguishes it from competitors. A business must be aware of its competitors marketing strategy and pricing and also be reactive to any changes made. The English Language Training (ELT) industry is facing a fierce competitive position. Many companies have been doing business in this industry. They pay more attention to R&D, product innovation, channel construction and customer relationship management, trying to gain greater market share and competitive advantage.

Region Overview:

In global comparison, a significant portion of the revenue was generated in Asia-Pacific (61.81% in 2021).

Company Overview:

EF Education First, Vipkid, Pearson ELT, New Oriental and ITutorGroup are the five key players in the global English Language Training (ELT) market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global English Language Training (ELT) market in the past 5 years.

EF Education First

EF Education First is an international education company that specializes in language training, educational travel, academic degree programs, and cultural exchange. The company was founded in 1965 by Bertil Hult in the Swedish university town of Lund. The company is privately held by the Hult family.

Vipkid

VIPKid, also known as VIPKID, is an online teaching and education company. Founded in 2013 and formally launched in 2014 by Cindy Mi, the VIPKid platform connects paying students with teachers in the United States and Canada.

Segmentation Overview:

By type, Through Books segment accounted for the largest share of market in 2021.

Digital Learning

Digital learning is any type of learning that is accompanied by technology or by instructional practice that makes effective use of technology.

Through Books

Through Books refers to English training and learning through published textbooks, dictionaries, etc.

In Person Courses

In-person learning is any form of instructional interaction that occurs “in person” and in real time between teachers and students or among colleagues and peers.

Application Overview:

The market's largest segment by application is the segment For Kids and Teens, with a market share of 48.38% in 2021.

For Educational & Tests

In the test-oriented English training, overseas test training markets such as TOEFL and IELTS occupy a large market share. In addition, such as postgraduate entrance exams, and the English test training required for higher degrees are also covered in this range.

For Businesses

Since different companies have different requirements for English, the business English training market is still promising. And with the development of foreign trade industries in various countries, foreign language talents are also just in demand in the construction of corporate talents.

For Kids and Teens

Youth English training is aimed at students aged 3-18. Nowadays, various research results indicate that learning a second language should start from an early age. With the pursuit of the trend of English learning, various English courses for children appear in Public vision.

For Adults

Compared to K12 students, Adults have the following characteristics: 1) they have stronger cognitive ability, have higher demands on course results and can give quick feedback; 2) they have short-term needs. Adults learn English for a clear purpose, mostly for short-term English test preparation or to improve practical English communication skills.

Key Companies in the global English Language Training (ELT) market covered in Chapter 3:

AEON
New Oriental
Vipkid
Houghton Mifflin Harcourt
EF Education First
Wall Street English
Inlingua International
Rosetta Stone
Meten English
McGraw-Hill Education
Voxy
51talk
New Channel International
Berlitz Languages
Pearson ELT
iTutorGroup
Global Education (GEDU)

In Chapter 4 and Chapter 14.2, on the basis of types, the English Language Training (ELT) market from 2018 to 2029 is primarily split into:

Digital Learning
Through Books
In Person Courses

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the English Language Training (ELT) market from 2018 to 2029 covers:

For Educational & Tests
For Businesses
For Kids and Teens
For Adults

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)