Global Embedded Analytics Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Embedded Analytics Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Embedded analytics is the integration of analytic content and capabilities within applications, such as business process applications (e.g., CRM, ERP, EHR/EMR) or portals (e.g., intranets or extranets).

The goal is to help users work more intelligently by integrating and analyzing relevant data. Users can directly use these data analysis functions in daily business systems to solve high-value business problems and improve work efficiency.

Market Overview:

The latest research study on the global Embedded Analytics market finds that the global Embedded Analytics market reached a value of USD 35714.48 million in 2022. It’s expected that the market will achieve USD 71793.82 million by 2028, exhibiting a CAGR of 12.34% during the forecast period.

Technical Progress

AI-based embedded analytics evolves workflows from previously isolated business processes to ones that blend outcomes and insights across departments, which can now collaborate with ease. The best vendors of embedded apps provide full API and SDK resources, and by definition, every library, function, call, webhook, and microservice can be interfaced with the user app as needed to provide absolute customized outcomes via all the most popular languages, and especially Python, Go Rust, and C++. Technological advancements have emerged as the key trends gaining popularity in the embedded analytics market.

Manufacturing Industry Demand Growth

Embedded analytics can be used to revolutionize innovation, improve supply chain management and efficiency, precisely target marketing and sales activities, and build and manage profitable after-sales services by leveraging the value hidden within data. Embedded analysis helps manufacturing enterprises improve operational efficiency, and supply chain management, reduce downtime, and increase productivity while reducing product development time and speeding up the time to market. Help enterprises make better strategic planning, and improve business performance and competitive advantage.

Data security issues

Many enterprises and companies rely on massive data as samples to build a large number of technical analysis models. At the same time, it will increase security risks, especially when the data involved contains sensitive information. The external security environment is becoming more and more severe, and enterprises also put forward higher security requirements for purchasing related information systems (OA, ERP, CRM, etc.).

Region Overview:

Asia Pacific had the highest growth rate of all regions, growing at a CAGR of 19.49% over 2017-2022.

Company Overview:

Oracle, IBM Corporation, SAS Institute were the top 3 players in the market in 2022, taking up a market share of 21.02% together.

Oracle

Oracle is a large global enterprise technology software company. The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing.

IBM Corporation

IBM produces and sells computer hardware, middleware and software, and provides hosting and consulting services in areas ranging from mainframe computers to nanotechnology. Its Global Technology Services segment provides information technology (IT) infrastructure and platform services. The Systems segment provides infrastructure platforms to help meet the requirements of multi-cloud and enterprise AI workloads.
Jul 6, 2022, IBM Capture Growing Market Opportunity for Data Observability with Databand.ai Acquisition

SAS Institute

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Jan 07, 2021, SAS acquires Boemska to accelerate AI integration into cloud marketplace and third-party applications

Segmentation Overview:

Among different product types, Marketing and Sales segment is anticipated to contribute the largest market share in 2027.

Information Technology

The commercial use of IT encompasses both computer technology and telecommunications. An embedded analytics solution for IT operations provides information and analytics that allows users to work more efficiently.

Marketing and Sales

Tracking the sales performance of their business is one of a sales manager's daily tasks. They can identify strategies that are working well and areas they need to invest in, drawing strategic plans to prevent risk and increase revenue. With embedded analytics, sales representatives can speed up this process by leveraging a sales activity tracker in their daily software.

Finance

Embedded finance analytics is the term that describes the merging of non-financial service providers with financial services. For example, merging a retail company with a payment processing service. This is done through a simple application or web integration.

Production

Manufacturing analytics is the process of using data and data technologies to optimize supply chain and processes, increase performance, ensure high quality and reduce costs. Data analytics offers manufacturers the ability to gather, store, process and utilize data in their daily operations by drawing key insights about improvement and optimization opportunities.

Human Resources

Embedded analysis for Human Resources helps Human Resources professionals to manage their operations more effectively, enhance recruitment practices and improve data visualization.

Application Overview:

By application, the Independent Software Vendor (ISV) segment occupied the biggest share from 2017 to 2022.

Independent Software Vendor

An Independent Software Vendor (ISV) is a business or an individual that builds, develops and sells consumer or enterprise software that is consumed by end users. In other words, an Independent Software Vendor is a company whose main function is to distribute its software.

Information Providers

An Individual or Organization that provides collected information. An Information Provider possesses sets of information (that it has generated, collected, produced, bought or otherwise acquired) and is willing to supply that information (data or referential metadata) to the statistical office.

IoT Sectors

The Internet of Things, or IoT, refers to the billions of physical devices around the world that are now connected to the internet, all collecting and sharing data. Thanks to the arrival of super-cheap computer chips and the ubiquity of wireless networks, it's possible to turn anything, from something as small as a pill to something as big as an airplane, into a part of the IoT. Connecting up all these different objects and adding sensors to them adds a level of digital intelligence to devices, enabling them to communicate real-time data without involving a human being.

Key Companies in the global Embedded Analytics market covered in Chapter 3:

Tableau Software Inc.
Zoho Analytics
Yellowfin International
GoodData
SAS Institute
Logi Analytics
Sisense
IBM Corporation
Looker
Oracle
Microsoft
Tibco Software
Opentext Corporation
Amazon QuickSight
Qlik
BIRSt (Infor)
Domo Everywhere
Microstrategy Incorporated
SAP SE

In Chapter 4 and Chapter 14.2, on the basis of types, the Embedded Analytics market from 2018 to 2029 is primarily split into:

Information Technology

Marketing and Sales

Finance
Production
Human Resources
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Embedded Analytics market from 2018 to 2029 covers:

Independent Software Vendor (ISV)
Information Providers
IoT Sectors
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)