Global Email Verification Tools Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Email Verification Tools Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

The legitimacy of an email address can be measured through a combination of validation techniques and – depending on the internal database – proprietary algorithms.

Email verification software is a software tool that helps marketing and sales professionals check the validity of the email addresses in their mailing lists. The tool scans email addresses for errors such as typos, invalid domains, syntax issues, disposable IDs, and catch-all servers.

The software also highlights potentially risky email addresses, such as temporary email IDs created by cybercriminals, to remove them from the mailing list. It helps businesses save on mailing costs and get an accurate view of their email campaign’s performance by considering metrics from valid addresses only.

Market Overview:

The latest research study on the global Email Verification Tools market finds that the global Email Verification Tools market reached a value of USD 109.05 million in 2022. It’s expected that the market will achieve USD 178.9 million by 2028, exhibiting a CAGR of 8.6% during the forecast period.

Especially after COVID-19, COVID-19 accelerated the social and technological changes, and had an impact on other aspects. COVID-19 forced many unprepared enterprises and processes to digitize at a tortuous speed. Internet has become the foundation of successful economic transformation in COVID-19 era.

This era is a technology-driven era, and people are forced to work from home, serve entertainment, and accept the trend of telemedicine and machine learning. This change reflects a profound behavior change, which cannot be realized even within ten years. The current change is not only a change from digitalization to cloud computing and consumer applications, but also a change in behavior. Some far-sighted enterprises are seizing this unprecedented opportunity, suspending simple growth or implementation, and instead creating new value and creativity. The whole team will be liberated from the original cycle, thinking about new ideas and making the enterprise more streamlined and flexible.

At the same time, some data show that modern enterprises pay more attention to IT investment, and tend to optimize the software investment in business processes, so as to obtain higher return on investment from operation. This brings great development opportunities to the software development industry. With the development of digitalization and Internet of Things, software products are widely used in daily business. Millions of R&D funds are used to create perfect solutions for current and potential customers. With the increase of investment in information technology infrastructure development, the demand for Email Verification Tools is growing.

Drivers

The increasing number of users around the world will witness the tremendous growth of Email Verification Tools. Although other communication methods are becoming more and more popular, e-mail is still the main communication tool used by enterprises and individuals. Up to now, most of the emails sent are for commercial purposes. This includes e-mail marketing, business-to-business communication and inter-office e-mail. More than half of the people in the world use email every day. E-mail is a good starting point for enterprises to find greater market penetration. Digital marketers can attract customers through e-mail marketing. At present, enterprises have noticed this phenomenon, and it is expected that enterprises will invest more money in e-mail marketing in the future.

Email Verification Tools is a process for verifying the validity of an email address. This is a task that must be completed when executing e-mail marketing, also known as e-mail list cleaning and verification. When writing an email address, anyone can make a mistake, and because of this mistake, the email address will become invalid. E-mails sent to these invalid e-mail addresses will be returned, which will reduce the deliverability score during the e-mail marketing campaign.

The increased downside risk of IT spending in developed regions

Affected by the epidemic, Email verification tools Industry has limited development efficiency, which has a negative impact on software sales and software upgrade. In the information service industry such as software, the epidemic caused the on-site commissioning and private network delivery to fail to start as scheduled, resulting in service outsourcing, system integration projects, offline training and so on. Will be seriously affected. At the same time, the epidemic has a negative impact on the information exchange and industry bidding of software and information services. But covid-19 has limited influence on the email verification tools industry.

Region Overview:

In global comparison, a significant portion of the revenue was generated in United States (32.2% in 2022).

Company Overview:

Validity (BriteVerify) is one of the major players operating in the Email Verification Tools market, holding a share of 20.8% in 2023.

Validity (BriteVerify)

Validity, Inc. provides software solutions. The Company designs and develops data integrity platform that enables assessment and toolset to correct data issues.

Xverify

Real Time Email and Data Verification Platform Helping marketers convert more leads and increase their email deliverability.

Segmentation Overview:

By type, Cloud-Based segment accounted for the largest share of market in 2022.

Application Overview:

The market's largest segment by application is the segment Large Enterprises, with a market share of 57.62% in 2022.

Key Companies in the global Email Verification Tools market covered in Chapter 3:

NeverBounce
ZeroBounce
DeBounce
Kickbox
Hunter
Xverify
FindThatLead
Validity (BriteVerify)
HuBuCo
Email Checker

In Chapter 4 and Chapter 14.2, on the basis of types, the Email Verification Tools market from 2018 to 2029 is primarily split into:

Cloud-Based
Web-Based

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Email Verification Tools market from 2018 to 2029 covers:

Large Enterprises
Small and Medium-sized Enterprises (SMEs)

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)