Global Email Deliverability Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Email Deliverability Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Email deliverability is the ability to deliver emails to subscribers' inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers' inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking. Email deliverability Software is primarily used by email marketers or organizational teams involved in sending bulk emails to contact lists and prospects. Successful use of these tools can introduce valuable content or sales opportunities to more subscribers and help prevent emails from getting lost in the mess or being marked as spam.

Market Overview:

The latest research study on the global Email Deliverability Software market finds that the global Email Deliverability Software market reached a value of USD 1043.53 million in 2022. It’s expected that the market will achieve USD 1756.01 million by 2028, exhibiting a CAGR of 9.06% during the forecast period.

Increased use of marketing emails in retail

As e-commerce accounts for a rising percentage of retail sales, email marketing plays a vital role in delivering product launches and offers. According to statistics, email now generates $42 in investment income for every $1 spent, up from $38 in 2018, and email is more valuable than ever. Retailers can help attract potential customers and drive orders from existing customers by sending bulk marketing emails to communicate new product launches, discount offers, cash back offers, seasonal offers and more to customers. The online shopping platform reminds customers by email of items reserved for them in their shopping carts to remind customers to complete the transaction. Automated emails can be used to welcome first-time customers, registration confirmations, regular promotions and personalized product pushes, and the average open and click rates of automated emails are 70.5% and 152% higher, respectively, than unchanged marketing messages. Customers prefer email as an uninterrupted form of communication over text messages and phone calls. Therefore, marketing emails are favored by the retail industry with flexibility, feature richness and automation capabilities, increasing the demand for Email Deliverability.

The popularity of mobile devices

The percentage of global mobile web traffic has been increasing in recent years. In 2016, the percentage of mobile web traffic surpassed that of desktop for the first time. According to Statista, the percentage of emails opened on mobile devices rose to 43% in 2018 and is expected to continue to increase in the future. When businesses deliver information to consumers via email, emails that don’t display correctly on mobile phones are deleted, so businesses that have pre-optimized their email for mobile gain an added advantage, with 73% regularly optimizing for mobile e-mail. Since mobile emails can display up to 30 characters, make sure to put the most important information in the email subject line to impress your customers. In addition, mobile emails are 65% more likely to bring customers to a destination website, and marketers making emails more connected to mobile payments can drive transactions faster. The increase in mobile devices is expected to drive the Email Deliverability market in the future.

Region Overview:

In 2021, the share of the Email Deliverability Software market in United States stood at 42.35%.

Company Overview:

Validity, Mailchimp, Constant Contact were the top 3 players in the Email Deliverability Software market in 2022, taking up a market share of 23.92% together.

Validity is the most trusted name in customer data quality. Tens of thousands of organizations rely on Validity solutions – including DemandTools, DupeBlocker, PeopleImport, BriteVerify and Trust Assessments – to manage their customer data. With Validity, these organizations make better decisions that drive more leads, close more deals and confidently plan for continued growth.

Mailchimp is an all-in-one Marketing Platform for small business. Mailchimp empower millions of customers around the world to start and grow their businesses with smart marketing technology, award-winning support, and inspiring content.

Segmentation Overview:

Among different product types,Product/Software segment is anticipated to contribute the largest market share in 2027.

Email deliverability product/software helps businesses monitor and optimize email campaigns to improve their inbox placement and reputation among recipients. These tools are advantageous within marketing and sales strategies, increasing open rates and conversion opportunities by ensuring emails bypass spam folders and are strategically composed to be perceived as legitimate.

Email deliverability services helps customers maintain the health of their list with email validation services to check that email addresses actually exist across major mailbox providers. Get expert help improving email deliverability with managed deliverability services. Email deliverability services always can provide API support, IP and domain reputation management, ongoing consulting, and proactive monitoring of customers' email program.

Application Overview:

By application, the SMEs segment occupied the biggest share from 2017 to 2022.

Large enterprises are defined as organizations having more than US$1 billion in revenue. The total number of employees in large enterprises is greater than 1,000. The number of emails that large enterprises receive and send each month is usually very large. If they are not properly cleaned, this problem will not only affect their ability to effectively market, but also their ability to effectively send daily business emails. The e-mail deliverability service will help large companies ensure that e-mails are sent to the correct location, make e-mail list cleaning simple, and help them stay away from those fearful blacklists, etc. This can be achieved through invalid email address and bounced email elimination, IP address verification, and verification of key recipient demographic information.

The definition of an SMEs is an organization whose revenue is greater than US$10 million and less than US$1 billion. The total number of employees of Small and Medium Enterprises should be greater than 10 and less than 999. Email deliverability validate SMEs' email lists to check for invalid or undeliverable emails so that they can maximize their marketing campaign potential. SMEs will get rid of spam traps, hard bounces, disposable and catch-all emails for a very reasonable price compared to other services. Therefore, email deliverability is a vital service for SMEs.

SMBs is defined as an organization with revenue less than 10 million. The total number of employees of SMB is usually less than 10. Since SMB usually has less investment, it is necessary to avoid falling into the trap of recycling spam and pure spam. At this time, Email deliverability service plays a big role. When someone adds SMBs' details to their contact list, email deliverability will help SMBs become a safe sender. And email deliverability can help SMBs gain a higher reputation, which also promotes the marketing capabilities of SMBs to a certain extent.

Key Companies in the global Email Deliverability Software market covered in Chapter 3:

SocketLabs
TowerData (Xverify)
Constant Contact
J2 Global (Kickbox)
Twilio SendGrid
Mailchimp
Validity
Bounceless
SparkPost
Interseller
Clearout
Mailgun
GlockApps
Litmus
My Email Verifier
Sendinblue
ZeroBounce
Inboxable (Data Axle)
Emailable

In Chapter 4 and Chapter 14.2, on the basis of types, the Email Deliverability Software market from 2018 to 2029 is primarily split into:

Product/Software
Services

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Email Deliverability Software market from 2018 to 2029 covers:

Large Enterprises
SMEs
SMBs

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)