Global Email Deliverability Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Email Deliverability Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Email deliverability is the ability to deliver emails to subscribers' inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers' inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking. Email deliverability Software is primarily used by email marketers or organizational teams involved in sending bulk emails to contact lists and prospects. Successful use of these tools can introduce valuable content or sales opportunities to more subscribers and help prevent emails from getting lost in the mess or being marked as spam.

Market Overview:

The latest research study on the global Email Deliverability market finds that the global Email Deliverability market reached a value of USD 1038.55 million in 2022. It’s expected that the market will achieve USD 1737.5 million by 2028, exhibiting a CAGR of 8.96% during the forecast period.
Increased use of marketing emails in retail
As e-commerce accounts for a rising percentage of retail sales, email marketing plays a vital role in delivering product launches and offers. According to statistics, email now generates $42 in investment income for every $1 spent, up from $38 in 2018, and email is more valuable than ever. Retailers can help attract potential customers and drive orders from existing customers by sending bulk marketing emails to communicate new product launches, discount offers, cash back offers, seasonal offers and more to customers. The online shopping platform reminds customers by email of items reserved for them in their shopping carts to remind customers to complete the transaction. Automated emails can be used to welcome first-time customers, registration confirmations, regular promotions and personalized product pushes, and the average open and click rates of automated emails are 70.5% and 152% higher, respectively, than unchanged marketing messages. Customers prefer email as an uninterrupted form of communication over text messages and phone calls. Therefore, marketing emails are favored by the retail industry with flexibility, feature richness and automation capabilities, increasing the demand for Email Deliverability.

The popularity of mobile devices

The percentage of global mobile web traffic has been increasing in recent years. In 2016, the percentage of mobile web traffic surpassed that of desktop for the first time. According to Statista, the percentage of emails opened on mobile devices rose to 43% in 2018 and is expected to continue to increase in the future. . When businesses deliver information to consumers via email, emails that don’t display correctly on mobile phones are deleted, so businesses that have pre-optimized their email for mobile gain an added advantage, with 73% regularly optimizing for mobile e-mail. Since mobile emails can display up to 30 characters, make sure to put the most important information in the email subject line to impress your customers. In addition, mobile emails are 65% more likely to bring customers to a destination website, and marketers making emails more connected to mobile payments can drive transactions faster. The increase in mobile devices is expected to drive the Email Deliverability market in the future.

Government protects data privacy

Strict government regulations on data security and personal privacy protection have a negative impact on Email Deliverability. The United States passed the CAN-SPAM Act in 2003 to protect consumers and businesses from unwanted commercial emails, and users may not request additional personal information during the unsubscribe process. The GDPR Act formulated by the European Union in 2018 came into effect in Europe. The GDPR stipulates that data processing must be lawful, fair and transparent to the data subject, and the data subject can withdraw the consent previously given at any time. For example, users have agreed to join the company's marketing email list before email marketing can be performed. Fines for violations of the GDPR can be up to 20 million euros or 4% of a company's global revenue. India has become one of the world's major Internet online markets in recent years. The Indian government introduced data privacy legislation in 2011, which does not allow organizations to send unsolicited emails, and the protection of electronic communication privacy is gradually aligning with the European Union. With the development of the digital age, the use of personal data on e-commerce websites, mobile applications, online banking and other platforms has gradually increased, and governments around the world have strengthened the protection of network security, which is not conducive to the expansion of the market scale of Email Deliverability enterprises.

Region Overview:

In 2021, the share of the Email Deliverability market in United States stood at 42.35%.

Company Overview

Validity, Mailchimp, Constant Contact were the top 3 players in the Email Deliverability market in 2022, taking up a market share of 24.38% together.

Segmentation Overview:

By type, Product/Software segment accounted for the largest share of market in 2021.

Application Overview:

By application, the SMEs segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Email Deliverability market covered in Chapter 3:

Inboxable (Data Axle)
DataValidation
Bounceless
Mailgun
Litmus
GlockApps
SocketLabs
Kickbox
Validity
SendGrid
SparkPost
My Email Verifier
Clearout
Xverify
Constant Contact
ZeroBounce
Mailchimp
Sendinblue
Interseller

In Chapter 4 and Chapter 14.2, on the basis of types, the Email Deliverability market from 2018 to 2029 is primarily split into:

Product/Software
Services

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Email Deliverability market from 2018 to 2029 covers:

Large Enterprises
SMEs
SMBs

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)