Global Electronic Shelf Label (ESL) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Electronic Shelf Label (ESL) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Electronic shelf label is a kind of electronic display device placed on the shelf, which can replace the traditional paper price label. Each electronic shelf label is connected with the computer database of the shopping mall through wired or wireless network, and the latest commodity price is displayed on the screen of the electronic shelf label. Electronic shelf labeling actually successfully integrates the shelf into a computer program, getting rid of the condition of manually changing the price tag, and realizing the price consistency between the cashier and the shelf.

Market Overview:

The latest research study on the global Electronic Shelf Label (ESL) market finds that the global Electronic Shelf Label (ESL) market reached a value of USD 1395.18 million in 2022. It’s expected that the market will achieve USD 4831.28 million by 2028, exhibiting a CAGR of 23.0% during the forecast period.

Drivers

Compared with traditional paper labels, electronic shelf label technology presents many advantages that are driving the growth of the market.

Save operating costs

Due to the application of electronic price tag, manual application, price adjustment, printing, salespeople to the front of the shelf replacement and other price processes can be omitted, all store prices are unified management by the background, merchants can change prices with one button. The application of electronic price tag saves labor cost. A supermarket with 20,000 SKUs can save 10-15 labor after the application of electronic price tag. Secondly, the electronic price tag can be reused, environmental protection is of great significance, and only consumes power when changing the price, and basically does not consume power when displaying the price, saving a lot of paper labels, printers, ink, electricity and other material costs. In addition, the average service life of electronic price tag is 5 years, during which the sum of labor cost and material cost such as printing consumables can cover the cost of initial investment.

Improve management efficiency

Electronic price tag can improve the efficiency of picking and replenishing goods. The system has a quick positioning function, convenient operation personnel pick goods. Traditional picking process depends on manual operation, picking personnel need to find the location of goods, and then fill the goods, average 15 minutes to pick up a list. But use electronic price tag system, each commodity has its own unique ID, product distribution in the location of the store, the location of the goods and recorded by the background of shelves, can effectively calculate the nearest and the most scientific picking route, and even can locate goods directly, staff can be precise positioning for picking directly. At the same time, the electronic price tag can display the inventory in real time, open up the connection between the back-end supply chain and the front end, convenient for staff replenishment.

Improve users experience

Electronic price tag has a unified appearance and specifications size, giving people a more beautiful and tidy feeling. At the same time, there is no lack of flexible personalized characteristics, such as special products will set the electronic price tag in red, so that people can see at a glance. Some consumers think the digital type on the electronic price tag is larger and easier to identify than traditional labels, and the improved visual range means customers no longer have to bend over to read the price tag. And electronic price tags are not as easy as paper price tags fall off the shelf, after installation more firmly.

On the other hand, the electronic price tag can display rich information, display two-dimensional code, bar code, but also through scanning code purchase and other ways, enhance the dynamic interaction experience with customers.

Region Overview:

Europe had the highest growth rate of all regions.

Company Overview:

SES-imagotag is one of the major players operating in the Electronic Shelf Label (ESL) market, holding a share of 24.44% in 2022.

SES-imagotag is the world leader in smart digital labels and Retail IoT solutions for physical retail, serving over 300 large retailers around the world in Europe, Asia and America.

The Group’s mission is to support retailers in their digital transformation to help them better manage and control their stores, making them ultra-connected and ultra-efficient, while enabling a truly omnichannel in-store shopping experience.

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30years of deployment experience and is fast, robust, interconnectable and scalable.

Segmentation Overview:

Among different product types, Segmented e-Paper ESL segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Hypermarkets & Supermarkets segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Electronic Shelf Label (ESL) market covered in Chapter 3:

Pricer
Opticon Inc.
E Ink Holdings
M2Communication
SOLUM
Hanshow
Teraoka Seiko Co., Ltd.
SES-imagotag

In Chapter 4 and Chapter 14.2, on the basis of types, the Electronic Shelf Label (ESL) market from 2018 to 2029 is primarily split into:

LCD
Segmented e-Paper ESL
Full Graphic e-Paper ESL

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Electronic Shelf Label (ESL) market from 2018 to 2029 covers:

Hypermarkets & Supermarkets
Convenience Stores
Specialty Stores
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)