Global Direct Mail Automation Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Direct Mail Automation Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Direct mail automation software automates the process of sending letters, postcards, and any form of physical mail. Used most frequently by marketers, these tools digitize the tracking and targeting of direct mail campaigns by enabling their creation, personalization, sending, and results tracking. These tools can be used alongside marketing automation software to trigger digital events, such as sending an email, based on the confirmed delivery of a piece of direct mail.

Market Overview:

The latest research study on the global Direct Mail Automation Software market finds that the global Direct Mail Automation Software market reached a value of USD 725.13 million in 2022. It’s expected that the market will achieve USD 4199.74 million by 2028, exhibiting a CAGR of 34.01% during the forecast period.

Under the influence of the epidemic, global economic development is not optimistic, and companies will focus on reducing corporate costs. In the future, this direct mail automation model will always exist. Direct mail automation software will be the development trend of the entire direct mail marketing. The current change is not only a shift from digital to cloud computing and consumer applications, but also a change in behavior. The downstream demand for direct mail automation software continues to expand. Through direct mail automation software, corporate marketing is more streamlined and flexible, reducing corporate costs and increasing return on investment.

Combination of artificial intelligence and Direct Mail Automation Software

At present, marketers have now begun to use artificial intelligence to study audience engagement and analyze customer behavior to optimize their offline direct mail activities. Direct Mail Automation Software vendors have begun to add AI capabilities to their core solutions. Direct Mail Automation Software equipped with artificial intelligence will help marketers understand who the company's ideal customers are and what type of content the product audience likes. The combination of artificial intelligence and Direct Mail Automation Software will provide customers with a better experience and improve customer use results. The combination of artificial intelligence and Direct Mail Automation Software will promote the development of the industry.

Technical risk

The software itself is a creative product, and the confidentiality of the core technology of the product itself is very important. For a long time, when developing software products, some companies only pay attention to the technology itself, while ignoring the protection of patents. The flow of technical personnel in software industry is a very common phenomenon. With the loss and change of technical personnel, it is likely to lead to the leakage of products and new technologies, resulting in the theft of software products by other companies, resulting in the failure of the project. Therefore, the direct mail automation software should pay attention to strengthening the property right management of personnel and technology.

Region Overview:

North America dominated the Direct Mail Automation Software market in 2022, with a market share of 64.12%.

Company Overview:

Lob, PFL, Sendoso, optilyz and Direct Response Media Group are the five key players in the global Direct Mail Automation Software market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Direct Mail Automation Software market in the past 5 years.

Lob

Lob provides the building blocks for developers to automate the offline world. Enterprise companies use Lob suite of APIs to mail fully dynamic and personalized customer communications with print media.

PFL

PFL operates as a platform as a service company. The Company offers marketing automation platform that offers digital marketing, printing, and mailing services.

Segmentation Overview:

By type, Cloud Based segment accounted for the largest share of market in 2022.

Application Overview:

The market's largest segment by application is the segment SMEs, with a market share of 60.61% in 2022.

Key Companies in the global Direct Mail Automation Software market covered in Chapter 3:

optilyz
Direct Mail Manager
Postalytics
PFL
Alyce
Postie
Direct Response Media Group
Reachdesk
Lob
AmazingMail
Click2Mail
Boingnet
Inkit
Sendoso

In Chapter 4 and Chapter 14.2, on the basis of types, the Direct Mail Automation Software market from 2018 to 2029 is primarily split into:

Cloud Based
Web Based

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Direct Mail Automation Software market from 2018 to 2029 covers:

Large Enterprises
SMEs

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)