Global Digital Watermark Technology Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Digital Watermark Technology Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Digital watermarking is a technology in which identification information is embedded into the data carrier in ways that cannot be easily noticed, and in which the data usage will not be affected. This technology often protects the copyright of multimedia data and protects databases and text files. Digital watermark technology helps identifies information embedded into data carrier, it includes copyright protection information in digital watermarks making it possible to protect the rights of the author. It protects the copyright multimedia databases and also helps in broadcast monitoring, video authentication, ID card security, etc. This technology can be used for visible, invisible, public, fragile watermarks and traces copyright infringement on various social media platforms, maintaining the original data's genuineness.

Market Overview:

The latest research study on the global Digital Watermark Technology market finds that the global Digital Watermark Technology market reached a value of USD 47.02 million in 2022. It’s expected that the market will achieve USD 76.5 million by 2028, exhibiting a CAGR of 8.45% during the forecast period.

Market Drivers

Digital watermarking is the process by which identifying data is woven into media content such as images, printed materials, movies, music, or TV programming, giving those objects a unique, digital identity that can be used for a variety of valuable applications. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption, and broadcast – without affecting the quality of the content. Digital watermarks can add value for different legitimate uses while increasing barriers to pirates. The benefits depend on the particular digital good and the associated and differentiated needs, burdens, and benefits for their creators, distributors, and recipients. For many business applications, there is great value in being able to reconstruct relevant events. In accounting, the resulting timeline is called an audit trail. For digital content, digital watermarks can be used to indicate recipients or modifiers without the administrative burden of keeping the associated information and links separate from the digital content itself. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models.
Digital watermarking is being used in many fields for security, such as in broadcasting, forensic tracking, Internet monitoring, authentication, copy protection, copyright transfer, and e-commerce applications. Digital watermarking can enable content identification, forensic tracking and copyright communication on a broad scale and can provide a range of solutions for identifying, securing, managing and tracking digital images, audio, video, and printed materials. In fact, digital watermarking technology has already been adopted by many photographers, movie studios, record labels, television broadcasters, and corporate enterprises. These industries use digital watermarking to identify, protect and manage the rights to their content as they embrace innovative distribution or business models and provide consumers with new entertainment experiences, enhanced convenience, and greater portability of their media content.

Digital watermarks are broadly deployed in the market, supporting various applications. The technology helps Movie and TV studios and music labels deter piracy of movies, music and TV and DVDs used in the Academy Award Screener program. It is also used to secure the distribution of digital cinema content as well as early release and 4K/UHD content in broadcast and pay TV distribution. In medical applications, to guarantee secure transfer of patient data, medical images, and reports, digital watermarking can embed a watermark signal/image into the host data for copyright protection and authenticity.

Region Overview:

From 2022-2027, Europe is estimated to witness robust growth prospects.

Company Overview:

Digimarc is one of the major players operating in the Digital Watermark Technology market, holding a share of 6.24% in 2022.

Digimarc is a global leader in product digitization, providing unique identities and cloud-based solutions that collaborate with applications and machines to deliver business value. Digimarc products are created for multiple industries such as apparel, consumer packaged goods, health and beauty, and automotive.

Verimatrix is a company founded in 1999 which specializes in content security for digital television services around the globe, providing pay television service protection technology and secure VOIP. It provides software and IP-based security through its Verimatrix Video Content Authority System (VCAS), which is most commonly used by IPTV operators.

Segmentation Overview:

Among different product types, Invisible Digital Watermark segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Broadcasting and Television Industry segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Digital Watermark Technology market covered in Chapter 3:

ContentArmor
China Television Information Technology(Beijing) Co., Ltd.
MarkAny
Verimatrix
Irdeto
Digimarc
Media Science International
Beijing Novel-SuperTV Technology Co., Ltd.
Nanjing Shijinzhi Electronics Technology Development Co., Ltd.
IMATAG
Hanbang Gaoke

In Chapter 4 and Chapter 14.2, on the basis of types, the Digital Watermark Technology market from 2018 to 2029 is primarily split into:

Visible Digital Watermark
Invisible Digital Watermark

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Digital Watermark Technology market from 2018 to 2029 covers:

Packaging Industry
Broadcasting and Television Industry
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)