Global Digital OOH Market Research Report 2022 - Market Size, Current Insights and Development Trends
The report focuses on the Digital OOH market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides strategies for companies to overcome threats posed by COVID-19.
Technological innovation and advancement will further optimize the performance of the product, enabling it to acquire a wider range of applications in the downstream market. Moreover, customer preference analysis, market dynamics (drivers, restraints, opportunities), new product release, impact of COVID-19, regional conflicts and carbon neutrality provide crucial information for us to take a deep dive into the Digital OOH market.
Major Players in the Digital OOH market are:
Otima
Broadsign International LLC
Clear Channel Outdoor Holdings, Inc.
JCDecaux Group
Ayuda Media Systems
Bartle Bogle Hegarty (BBH)
Daktronics, Inc.
Empire
On the basis of types, the Digital OOH market is primarily split into:
Billboard
Transit
Street Furniture
Others
On the basis of applications, the market covers:
Retail
Recreation
Banking
Transportation
Others
Major Regions or countries covered in this report:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
Years considered for this report:
Historical Years: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2029
- 1 Digital OOH Market Overview
- 1.1 Product Overview and Scope of Digital OOH Market
- 1.2 Digital OOH Market Segment by Type
- 1.2.1 Global Digital OOH Market Sales and CAGR (%) Comparison by Type (2017-2029)
- 1.3 Global Digital OOH Market Segment by Application
- 1.3.1 Digital OOH Market Consumption (Sales) Comparison by Application (2017-2029)
- 1.4 Global Digital OOH Market, Region Wise (2017-2029)
- 1.5 Global Market Size (Revenue) of Digital OOH (2017-2029)
- 1.5.1 Global Digital OOH Market Revenue Status and Outlook (2017-2029)
- 1.5.2 Global Digital OOH Market Sales Status and Outlook (2017-2029)
- 1.6 Influence of Regional Conflicts on the Digital OOH Industry
- 1.7 Impact of Carbon Neutrality on the Digital OOH Industry
- 2 Digital OOH Market Upstream and Downstream Analysis
- 2.1 Digital OOH Industrial Chain Analysis
- 2.2 Key Raw Materials Suppliers and Price Analysis
- 2.3 Key Raw Materials Supply and Demand Analysis
- 2.4 Market Concentration Rate of Raw Materials
- 2.5 Manufacturing Process Analysis
- 2.6 Manufacturing Cost Structure Analysis
- 2.6.1 Labor Cost Analysis
- 2.6.2 Energy Costs Analysis
- 2.6.3 R&D Costs Analysis
- 2.7 Major Downstream Buyers of Digital OOH Analysis
- 2.8 Impact of COVID-19 on the Industry Upstream and Downstream
- 3 Players Profiles
- 3.1 Otima
- 3.1.1 Otima Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.1.2 Product Profiles, Application and Specification
- 3.1.3 Digital OOH Market Performance (2017-2022)
- 3.1.4 Business Overview
- 3.2 Broadsign International LLC
- 3.2.1 Broadsign International LLC Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.2.2 Product Profiles, Application and Specification
- 3.2.3 Digital OOH Market Performance (2017-2022)
- 3.2.4 Business Overview
- 3.3 Clear Channel Outdoor Holdings, Inc.
- 3.3.1 Clear Channel Outdoor Holdings, Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.3.2 Product Profiles, Application and Specification
- 3.3.3 Digital OOH Market Performance (2017-2022)
- 3.3.4 Business Overview
- 3.4 JCDecaux Group
- 3.4.1 JCDecaux Group Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.4.2 Product Profiles, Application and Specification
- 3.4.3 Digital OOH Market Performance (2017-2022)
- 3.4.4 Business Overview
- 3.5 Ayuda Media Systems
- 3.5.1 Ayuda Media Systems Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.5.2 Product Profiles, Application and Specification
- 3.5.3 Digital OOH Market Performance (2017-2022)
- 3.5.4 Business Overview
- 3.6 Bartle Bogle Hegarty (BBH)
- 3.6.1 Bartle Bogle Hegarty (BBH) Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.6.2 Product Profiles, Application and Specification
- 3.6.3 Digital OOH Market Performance (2017-2022)
- 3.6.4 Business Overview
- 3.7 Daktronics, Inc.
- 3.7.1 Daktronics, Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.7.2 Product Profiles, Application and Specification
- 3.7.3 Digital OOH Market Performance (2017-2022)
- 3.7.4 Business Overview
- 3.8 Empire
- 3.8.1 Empire Basic Information, Manufacturing Base, Sales Area and Competitors
- 3.8.2 Product Profiles, Application and Specification
- 3.8.3 Digital OOH Market Performance (2017-2022)
- 3.8.4 Business Overview
- 4 Global Digital OOH Market Landscape by Player
- 4.1 Global Digital OOH Sales and Share by Player (2017-2022)
- 4.2 Global Digital OOH Revenue and Market Share by Player (2017-2022)
- 4.3 Global Digital OOH Average Price by Player (2017-2022)
- 4.4 Global Digital OOH Gross Margin by Player (2017-2022)
- 4.5 Digital OOH Market Competitive Situation and Trends
- 4.5.1 Digital OOH Market Concentration Rate
- 4.5.2 Digital OOH Market Share of Top 3 and Top 6 Players
- 4.5.3 Mergers & Acquisitions, Expansion
- 5 Global Digital OOH Sales, Revenue, Price Trend by Type
- 5.1 Global Digital OOH Sales and Market Share by Type (2017-2022)
- 5.2 Global Digital OOH Revenue and Market Share by Type (2017-2022)
- 5.3 Global Digital OOH Price by Type (2017-2022)
- 5.4 Global Digital OOH Sales, Revenue and Growth Rate by Type (2017-2022)
- 5.4.1 Global Digital OOH Sales, Revenue and Growth Rate of Billboard (2017-2022)
- 5.4.2 Global Digital OOH Sales, Revenue and Growth Rate of Transit (2017-2022)
- 5.4.3 Global Digital OOH Sales, Revenue and Growth Rate of Street Furniture (2017-2022)
- 5.4.4 Global Digital OOH Sales, Revenue and Growth Rate of Others (2017-2022)
- 6 Global Digital OOH Market Analysis by Application
- 6.1 Global Digital OOH Consumption and Market Share by Application (2017-2022)
- 6.2 Global Digital OOH Consumption Revenue and Market Share by Application (2017-2022)
- 6.3 Global Digital OOH Consumption and Growth Rate by Application (2017-2022)
- 6.3.1 Global Digital OOH Consumption and Growth Rate of Retail (2017-2022)
- 6.3.2 Global Digital OOH Consumption and Growth Rate of Recreation (2017-2022)
- 6.3.3 Global Digital OOH Consumption and Growth Rate of Banking (2017-2022)
- 6.3.4 Global Digital OOH Consumption and Growth Rate of Transportation (2017-2022)
- 6.3.5 Global Digital OOH Consumption and Growth Rate of Others (2017-2022)
- 7 Global Digital OOH Sales and Revenue Region Wise (2017-2022)
- 7.1 Global Digital OOH Sales and Market Share, Region Wise (2017-2022)
- 7.2 Global Digital OOH Revenue and Market Share, Region Wise (2017-2022)
- 7.3 Global Digital OOH Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.4 United States Digital OOH Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.5 Europe Digital OOH Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.6 China Digital OOH Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.7 Japan Digital OOH Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.8 India Digital OOH Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.9 Southeast Asia Digital OOH Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.10 Latin America Digital OOH Sales, Revenue, Price and Gross Margin (2017-2022)
- 7.11 Middle East and Africa Digital OOH Sales, Revenue, Price and Gross Margin (2017-2022)
- 8 Global Digital OOH Market Forecast (2022-2029)
- 8.1 Global Digital OOH Sales, Revenue Forecast (2022-2029)
- 8.1.1 Global Digital OOH Sales and Growth Rate Forecast (2022-2029)
- 8.1.2 Global Digital OOH Revenue and Growth Rate Forecast (2022-2029)
- 8.1.3 Global Digital OOH Price and Trend Forecast (2022-2029)
- 8.2 Global Digital OOH Sales and Revenue Forecast, Region Wise (2022-2029)
- 8.2.1 United States Digital OOH Sales and Revenue Forecast (2022-2029)
- 8.2.2 Europe Digital OOH Sales and Revenue Forecast (2022-2029)
- 8.2.3 China Digital OOH Sales and Revenue Forecast (2022-2029)
- 8.2.4 Japan Digital OOH Sales and Revenue Forecast (2022-2029)
- 8.2.5 India Digital OOH Sales and Revenue Forecast (2022-2029)
- 8.2.6 Southeast Asia Digital OOH Sales and Revenue Forecast (2022-2029)
- 8.2.7 Latin America Digital OOH Sales and Revenue Forecast (2022-2029)
- 8.2.8 Middle East and Africa Digital OOH Sales and Revenue Forecast (2022-2029)
- 8.3 Global Digital OOH Sales, Revenue and Price Forecast by Type (2022-2029)
- 8.3.1 Global Digital OOH Revenue and Growth Rate of Billboard (2022-2029)
- 8.3.2 Global Digital OOH Revenue and Growth Rate of Transit (2022-2029)
- 8.3.3 Global Digital OOH Revenue and Growth Rate of Street Furniture (2022-2029)
- 8.3.4 Global Digital OOH Revenue and Growth Rate of Others (2022-2029)
- 8.4 Global Digital OOH Consumption Forecast by Application (2022-2029)
- 8.4.1 Global Digital OOH Consumption Value and Growth Rate of Retail (2022-2029)
- 8.4.2 Global Digital OOH Consumption Value and Growth Rate of Recreation (2022-2029)
- 8.4.3 Global Digital OOH Consumption Value and Growth Rate of Banking (2022-2029)
- 8.4.4 Global Digital OOH Consumption Value and Growth Rate of Transportation (2022-2029)
- 8.4.5 Global Digital OOH Consumption Value and Growth Rate of Others (2022-2029)
- 8.5 Digital OOH Market Forecast Under COVID-19
- 9 Industry Outlook
- 9.1 Digital OOH Market Drivers Analysis
- 9.2 Digital OOH Market Restraints and Challenges
- 9.3 Digital OOH Market Opportunities Analysis
- 9.4 Emerging Market Trends
- 9.5 Digital OOH Industry Technology Status and Trends
- 9.6 News of Product Release
- 9.7 Consumer Preference Analysis
- 9.8 Digital OOH Industry Development Trends under COVID-19 Outbreak
- 9.8.1 Global COVID-19 Status Overview
- 9.8.2 Influence of COVID-19 Outbreak on Digital OOH Industry Development
- 10 Research Findings and Conclusion
- 11 Appendix
- 11.1 Methodology
- 11.2 Research Data Source
Research Assistance
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