Global Digital Advocacy Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Digital Advocacy Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Digital advocacy software can help organize stakeholders and amplify information for nonprofits and corporations. Digital advocacy software can create powerful relationships and connections with target audiences, helping organizations and companies to easily promote events, manage them, pull votes, and more.
Advocacy groups and nonprofits can use digital advocacy software to manage their network of supporters, attract funders, and use digital advocacy software to get people to take action for a cause. Advocacy software provides individuals with the resources they need to connect people with elected officials and develop a strong advocacy strategy.

Market Overview:

The latest research study on the global Digital Advocacy Software market finds that the global Digital Advocacy Software market reached a value of USD 270.93 million in 2022. It’s expected that the market will achieve USD 491.61 million by 2028, exhibiting a CAGR of 10.44% during the forecast period.

Growth Drivers

The increased acceptance of cloud-based services and the rapid introduction of innovations in organizations have led to an increase in cloud platform usage. In advanced economies, business demand for cloud-based services is growing rapidly. One of the major factors driving the growth of the digital advertising software market is the creation and management of referral programs to find and recruit the best promoters for each business. Monitoring interactions with advocates and their activities to understand how they can help marketers is another factor driving the advocacy software market forward.
Growing focus on delivering a complete customer experience and organizations shifting to customer-centric strategies are some of the major factors that are expected to continue to open up lucrative business opportunities for key players and new entrants in the market. With the promotion of global digital transformation, more and more non-profit organizations and companies have also begun to pay attention to digital communication software. Growing awareness of digital advocacy is slowly expanding the market for this software, thereby propelling the growth of the market.

Market Restraints

Growing security threats to data stored by Digital Advocacy Software may hinder growth. Digital Advocacy Software stores a large amount of personal and private data collected by organizations and customers. Digital Advocacy Software systems carry important information, and the security of this highly confidential data is a major concern for businesses. In addition, governments around the world have introduced strict data regulations, such as the General Data Protection Regulation (GDPR), to ensure the security of customer information. The growing number of data breaches through the software has created several problems for companies using the software. Hence, the increasing number of attacks through this system is expected to hinder the growth of the customer relationship management market.

Region Overview:

North America had the highest growth rate of all regions.

Company Overview

Blackbaud is one of the major players operating in the Digital Advocacy Software market, holding a share of 27.93% in 2022.

The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics.

EveryAction offers best-in-class digital, fundraising, organizing, and advocacy tools on a single, unified CRM. EveryAction help nonprofits and national movements to save time on their day-to-day operations so that they can maximize their impact.

Segmentation Overview:

Among different product types, Cloud-based segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Nonprofits segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Digital Advocacy Software market covered in Chapter 3:

Capitol Canary
EveryAction
Blackbaud
FiscalNote
Quorum
Muster
Influitive
The Soft Edge
Ecanvasser
Bloomerang
NationBuilder
OneClickPolitics
Charity Engine

In Chapter 4 and Chapter 14.2, on the basis of types, the Digital Advocacy Software market from 2018 to 2029 is primarily split into:

Cloud-based
On-premises

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Digital Advocacy Software market from 2018 to 2029 covers:

Nonprofits
Corporations

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)