Global Demand Side Platform (DSP) Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Demand Side Platform (DSP) Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

DSPs incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads.

Market Overview:

The latest research study on the global Demand Side Platform (DSP) Software market finds that the global Demand Side Platform (DSP) Software market reached a value of USD 20894.2 million in 2022. It’s expected that the market will achieve USD 89295.41 million by 2028, exhibiting a CAGR of 27.39% during the forecast period.

Market Drivers

DSP (Demand-Side Platform) is a service that enables consumers to accurately manage large amounts of data and advertise trading accounts using a single interface. Advertising trading platform helps to display the real-time bids of online advertisements, and with the help of demand-side platform services, marketers can accurately manage their bids for gestures or slogans. In addition, the main purpose of DSP is to purchase digital advertising resources and display advertisements to users at the most favorable price, bringing huge profits and increasing user traffic. Therefore, all kinds of internal marketing advertisers, teams, advertising agencies and promoters use demand-side platform services, while the industries served by DSP (Demand-Side Platform) are basically unrestricted, with a wide range of downstream customers and large downstream demand, so it is expected that the market of DSP (Demand-Side Platform) will continue to grow.

Region Overview:

From 2023-2028, North America is estimated to witness robust growth prospects.

Company Overview:

Google (DoubleClick), Amazon (AAP), Criteo, The Trade Desk and MediaMath are the five key players in the global Demand Side Platform (DSP) Software market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Demand Side Platform (DSP) Software market in the past 5 years.

DoubleClick is a provider of digital marketing technology and services. Its customers and clients include agents, marketing and distributors. DoubleClick helps customers gain expertise in advertising services, media, video, search and alliance marketing, so as to help them make full use of digital media.

AAP is Amazon’s programmatic ad buy platform, and enables brands to target Amazon shopper audiences off of Amazon.com and Amazon owned sites.

Segmentation Overview:

Among different product types, Cloud Based segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Large Enterprises segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Demand Side Platform (DSP) Software market covered in Chapter 3:

MediaMath
Choozle
Amobee DSP
Facebook Ads Manager
Google (DoubleClick)
Xandr (Appnexus)
Centro Inc
Criteo
Adobe
Zeta Global
The Trade Desk
Amazon (AAP)
Roku (dataxu)

In Chapter 4 and Chapter 14.2, on the basis of types, the Demand Side Platform (DSP) Software market from 2018 to 2029 is primarily split into:

Cloud-based
On-premises

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Demand Side Platform (DSP) Software market from 2018 to 2029 covers:

Small Business
Medium Business
Large Enterprises

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)