Global Dehydrated and Freeze-Dried Pet Food Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Dehydrated and Freeze-Dried Pet Food Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Dehydration is a process that removes moisture from ingredients while maintaining the nutrients and positive qualities of those ingredients. Removing the water from ingredients creates a light-weight, nutrient-rich, healthy alternative to ‘cooked’ kibbles and dry foods.

Freeze-drying is a technique that preserves raw ingredients such as fresh meat to deliver a finished pet food product which is safe, shelf stable and lightweight. The raw material of freeze-dried pet food is raw meat, which is rich in nutrition.

Dehydrated and freeze-dried pet food has the characteristics of health and rich nutrition. Its main function is to provide the most basic nutrients for life guarantee, growth and health for all kinds of pets.

Market Overview:

The latest research study on the global Dehydrated and Freeze-Dried Pet Food market finds that the global Dehydrated and Freeze-Dried Pet Food market reached a value of USD 1079.83 million in 2022. It’s expected that the market will achieve USD 1869.73 million by 2028, exhibiting a CAGR of 9.58% during the forecast period.

Affect the import and export of dehydrated and freeze-dried pet food

The epidemic situation has affected the export of dehydrated and freeze-dried pet food. COVID-19 epidemic has swept the world, and the inspection standards of imported products by customs of various countries have been significantly improved. At the same time, restrictions on the movement of people have also increased. Restricting people's entry and exit will lead to the sales staff of export enterprises, unable to attend foreign exhibitions and guest visits in time. Also, restrictions on dehydrated and freeze-dried pet food may directly affect factory orders. For some small and medium-sized export enterprises, the export share may be affected if they lack sufficient plans and coping ability.

Marketing channel sales will be affected differently

The Covid-19 epidemic has led to a decline in offline passenger flow, highlighting the advantages of e-commerce and online sales. Traditional marketing channels are restricted, and the opening and operation of retail stores in the early stage of the epidemic are restricted by the government. During the outbreak of Covid-19 epidemic, traditional dealers encountered great challenges. The sales volume of traditional offline sales channels is affected to some extent. At the same time, during this period, the sales of online shopping will increase.

Tight supply of raw materials

Affected by COVID-19, logistics will be suspended, and the supply of raw materials for pet food will be tight. Production was stagnant, the company's inventory increased, and the production of related enterprises in the severely affected areas was greatly affected. The short-term epidemic has less impact on the supply of raw materials for enterprises, mainly consuming stock materials, and the long-term epidemic will cause incalculable losses. If the epidemic develops further and logistics is always unsatisfactory, small and medium-sized dehydrated and freeze-dried pet food enterprises are likely to be shut down due to insufficient raw material supply, and even large enterprises will face the same problem.

Online sales channels have developed rapidly

With the rapid development of the Internet era, the sales forms are constantly innovating, and the online marketing of dehydrated and freeze-dried pet food shows great advantages in the fierce market competition. However, the sales channel of online sales is a commercial organization that contacts with the outside of the company through the role of the Internet, so as to achieve the purpose of company distribution. Compared with traditional marketing channels, the advantages of online sales are improved in sales cost, channel management cost, information flow and capital flow. With the continuous progress of information technology, online sales are developing at a faster speed, and the competition between online sales channels and traditional sales channels will also highlight its advantages. The emerging online sales channel not only simplifies the composition of various channels in traditional marketing, but also integrates sales, pre-sales and after-sales service, commodity and customer information inquiry, which has great advantages. The further development of online sales of dehydrated and freeze-dried pet food will further promote the sales volume of the whole market.

Exchange rate fluctuation risk

Because there are many large multinational enterprises in dehydrated and freeze-dried pet food industry, the export of products is affected by the change of international exchange rate. If the local currency appreciates, it will directly lead to a decline in the price competitiveness of the company's export products, which is not conducive to expanding foreign markets, and directly increases the exchange losses of the company, thus affecting the company's performance.

Competition in the industry is fierce

For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry. Having an understanding of industry rivals is vital to successfully market a product. Positioning pertains to how the public perceives a product and distinguishes it from competitors. A business must be aware of its competitors marketing strategy and pricing and also be reactive to any changes made.
There are many influential manufacturers in the dehydrated and freeze-dried pet food market, with low barriers to entry, low market concentration and increasingly fierce competition in the industry. When pet owners choose products, they are easily attracted by competitors' products, which challenges enterprises how to formulate marketing strategies in the dehydrated and freeze-dried pet food market.

Region Overview:

In 2022, the share of the Dehydrated and Freeze-Dried Pet Food market in North America stood at 64.1%.

Company Overview:

The Honest Kitchen is one of the major players operating in the Dehydrated and Freeze-Dried Pet Food market, holding a share of 5.31% in 2023.

The Honest Kitchen

The Honest Kitchen Inc. researches and develops animal products. The Company produces various flavors of dog and cat food, treats, and supplements, as well as offers a recipe book and taster kits. The Honest Kitchen serves consumers throughout the United States.

Champion Petfoods

Champion Petfoods is an independent maker of high-protein and nourishing pet foods. Champion Petfoods is an award-winning, independent pet food maker with a reputation of trust spanning more than a quarter century.
Leading the industry in innovation and quality control, Champion is known as the maker of ACANA and ORIJEN foods.

Segmentation Overview:

As for product types, the Dehydrated Pet Food segment held the largest market share in 2022.

Dehydrated Pet Food

Dehydration involves a slow, gentle process of using warm air to remove water or moisture from raw ingredients to preserve them. It is free of artificial preservatives and still has nutrients and enzymes intact. Dehydrated food offers the benefits of a raw diet with none of the defrosting hassle, making it ideal for camping or travelling, as dehydrated food is lighter and more nutrient dense than frozen raw, and does not require refrigeration.

Freeze-Dried Pet Food

Freeze-drying, like dehydration, is a water removal process which is used to preserve perishable food. Freeze-drying works by a three-step process: a freezing phase (lowering the temperature until all liquid in the product turns to solid), a primary drying/sublimation phase (reducing pressure to reduce the water in the material), and a secondary drying/absorption phase (raising the temperature to break the bonds between the material and water molecules). Freeze drying preserves more of the nutritional content of the food than dehydrating, as proteins, vitamins, and minerals stay intact due to freezing before drying.

Application Overview:

The market's largest segment by application is the segment Dog, with a market share of 76.82% in 2022.

Key Companies in the global Dehydrated and Freeze-Dried Pet Food market covered in Chapter 3:

Addiction Pet Foods
Nature’s Variety
Stella & Chewy's
K9 Naturals
NW Naturals
WellPet
Champion Petfoods
Bravo Pet Foods
Primal Pets
Grandma Lucy’s
Canature Processing
Dr. Harvey’s
The Honest Kitchen
Carnivore Meat Company

In Chapter 4 and Chapter 14.2, on the basis of types, the Dehydrated and Freeze-Dried Pet Food market from 2018 to 2029 is primarily split into:

Dehydrated Pet Food
Freeze-Dried Pet Food

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Dehydrated and Freeze-Dried Pet Food market from 2018 to 2029 covers:

Dog
Cat
Other

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)