Global DSP (Demand-Side Platform) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global DSP (Demand-Side Platform) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

Market Overview:

The latest research study on the global DSP (Demand-Side Platform) market finds that the global DSP (Demand-Side Platform) market reached a value of USD 21003.55 million in 2022. It’s expected that the market will achieve USD 70767.33 million by 2028, exhibiting a CAGR of 22.44% during the forecast period.

Influence of COVID-19 Outbreak on DSP (Demand-Side Platform) Industry Development

The COVID-19 outbreak has disrupted business and economic activities globally. It is expected to have a short-term impact on the DSP market to a certain extent. With several countries across the globe announcing nationwide lockdowns and temporary closures of various industries, production and manufacturing have been severely affected. Stopping production not only aggravates the shortage of funds for small and medium-sized enterprises, but also reduces the solvency of enterprises, which may affect operation and sales. Some enterprises have difficulties in operation and even go bankrupt. The epidemic situation has seriously affected the logistics and transportation, and the transportation of raw materials is difficult. The industrial chain of small and medium-sized enterprises is imperfect and fragile. Trade barriers have further impacted the demand-supply gap. Companies operating in the DSP market have suspended non-essential visits/activities until the COVID-19 outbreak is resolved.

Market Driver Analysis

DSP (Demand-Side Platform) is a service that enables consumers to accurately manage large amounts of data and advertise trading accounts using a single interface. Advertising trading platform helps to display the real-time bids of online advertisements, and with the help of demand-side platform services, marketers can accurately manage their bids for gestures or slogans. In addition, the main purpose of DSP is to purchase digital advertising resources and display advertisements to users at the most favorable price, bringing huge profits and increasing user traffic. Therefore, all kinds of internal marketing advertisers, teams, advertising agencies and promoters use demand-side platform services, while the industries served by DSP (Demand-Side Platform) are basically unrestricted, with a wide range of downstream customers and large downstream demand, so it is expected that the market of DSP (Demand-Side Platform) will continue to grow.

Market Restraints Analysis

Advertising in programmatic buying is a trade way that greatly improves the efficiency of digital marketing. However, due to frequent cheating in the market, there is no perfect solution to the problem of transparency in the industry. Advertisers' trust in DSP marketing service providers is reduced, and there are a lot of advertisements cheating and forging traffic in the industry. Cheating traffic on mobile terminals restricts further investment in advertisers' budget, and some DSP service providers are struggling to survive. It is expected that the decrease of advertisers' trust will hinder the development of DSP market.

Region Overview:

From 2022-2027, North America is estimated to witness robust growth prospects.

Company Overview:

Double Click is one of the major players operating in the DSP (Demand-Side Platform) market, holding a share of 23.45% in 2020.

DoubleClick is a provider of digital marketing technology and services. Its customers and clients include agents, marketing and distributors. DoubleClick helps customers gain expertise in advertising services, media, video, search and alliance marketing, so as to help them make full use of digital media.

AAP is Amazon's programmatic ad buy platform, and enables brands to target Amazon shopper audiences off of Amazon.com and Amazon owned sites.

Segmentation Overview:

Among different product types, RTB segment is anticipated to contribute the largest market share in 2027.

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks, allowing them to create and launch advertising campaigns, prioritize networks, and allocate percentages of unsold inventory, known as backfill.

PPB is programmatic premium buying. Advertisers define their desired audience, the system helps them find the preferred media to purchase the audience, proposes an optimal media plan for advertisers, and executes it through programmatic buying, and monitors the expected periodic feedback result.

Application Overview:

By application, the Retail segment occupied the biggest share from 2017 to 2022.

Key Companies in the global DSP (Demand-Side Platform) market covered in Chapter 3:

Double Click
Criteo
Appnexus
The Trade Desk
Facebook Ads Manager
Amazon (AAP)
Centro
Mediamath
Dataxu
Amobee
Oath Inc
Adobe
AdForm

In Chapter 4 and Chapter 14.2, on the basis of types, the DSP (Demand-Side Platform) market from 2018 to 2029 is primarily split into:

RTB
PPB

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the DSP (Demand-Side Platform) market from 2018 to 2029 covers:

Retail
Automotive
Financial
Telecom

Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)