Global Custom Clothing (Made to Measure) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Custom Clothing (Made to Measure) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

The fashion industry is witnessing a shift toward wearing customized clothing. Custom Clothing, or Made to Measure typically refers to custom clothing that is cut and sewn using a standard-sized base pattern. Coat, Skirt, Pants, and Shirt are some common garments made to measure. The fit of a made-to-measure garment is expected to be superior to that of a ready-to-wear garment because made-to-measure garments are constructed to fit each customer individually based on a few body measurements to customize the pre-existing pattern. Made-to-measure garments always involve some form of standardization in the pattern and manufacturing, whereas bespoke tailoring is entirely made from scratch based on a customer's specifications with far more attention to minute fit details and using multiple fittings during the construction process. All else being equal, a made-to-measure garment will be more expensive than a ready-to-wear garment but cheaper than a bespoke one. Custom made most often refers to MTM.

Market Overview:

The latest research study on the global Custom Clothing (Made to Measure) market finds that the global Custom Clothing (Made to Measure) market reached a value of USD 49984.77 million in 2022. It’s expected that the market will achieve USD 86446.96 million by 2028, exhibiting a CAGR of 9.56% during the forecast period.

Market Drivers

Increasing consumer demand for Made to Measure is driving the market growth. The primary benefits to the customer of made-to-measure clothing are that the garments will be well-fitted to the customer's body and the customer may have the opportunity to customize the fabric and detailing. Unlike bespoke garments, which traditionally involves hand sewing, made-to-measure manufacturers use both machine- and hand-sewing. Made-to-measure also requires fewer fittings than bespoke, resulting in a shorter wait between customer measurement and garment delivery.
Custom-designed t-shirts are increasingly being used by companies as a modern branding strategy to brand their company, products, or offerings. This technique is used by companies, especially start-ups, to increase their brand visibility and grab the attention of their prospective customers. Therefore, the growing use of customized t-shirts as a branding tool is expected to be a major contributor to Custom Clothing (Made to Measure) market growth over the forecast period.

Also, the increasing disposable income of consumers is enabling them to spend on customized clothes. As a result, people prefer wearing customized t-shirts with specific logos or slogans printed on them. The entertainment industry is contributing to the market growth with a large number of people, especially movie fanatics, buying apparel with slogans or logos printed on them. For instance, television series such as Game of Thrones and Big Bang Theory have a huge fan base. The fans willingly spend a good amount on buying t-shirts or other apparel with their favorite dialogues or slogan printed on t-shirts. This trend is expected to majorly contribute to the custom t-shirt printing industry's growth in the forthcoming years.

Companies all over the globe are using custom-made t-shirts as an off-the-clock advertising tool. This advertising strategy has been observed to involve less investment as compared to other forms of advertising such as hoardings or T.V. Therefore, companies are providing customized t-shirts to increase their brand identity as well as customer loyalty. Additionally, providing t-shirts with good quality material increases their shelf life, thereby helping the companies to gain visibility for a longer period, which in turn is anticipated to boost the market growth during the forecast period.

Sports teams and clubs of almost all sports have started to design and wear custom-designed t-shirts and jerseys with their unique logo and design. Various sporting clubs are following this trend to increase the visibility of their teams and to provide a unique appearance to their team players. Sporting activities across countries such as China, India, and Germany are witnessing considerable growth with increasing investments by governments of these nations in sports-related activities. As a result, the demand for customized t-shirts is expected to increase in the years to come.

Market Restraints and Challenges

There are a large number of Custom Clothing (Made to Measure) suppliers around the world with roughly the same level of competitiveness and competitive advantage. And many suppliers have rich experience in the field of Custom Clothing (Made to Measure) and have a strong brand image, which will raise the barriers to entry for the industry and limit the number of new entrants. Moreover, the presence of numerous players that offers Custom Clothing (Made to Measure) at lower prices to attract price-sensitive customers poses a significant threat to the market. Despite steady sales, the market for Custom Clothing (Made to Measure) has failed to achieve its full potential owing to competitive pricing strategies applied by regional players. This has posed a challenge to revenue growth which in turn is negatively impacting the market.
The primary disadvantage of made-to-measure is that the customer must wait up to several weeks for the garment to be sewn and delivered. Made to measure takes between 4-8 weeks, with a maximum of 2 fitting sessions required: one to take measurements and one to try on the garment. Should a need for tweaks arise, a third minor fitting is organized. Moreover, the wide availability of low-cost apparel products will challenge the growth of the market participants. A typical price markup for a made-to-measure item is 15% over the price of its ready-to-wear counterpart.

Region Overview:

China had the highest growth rate of all regions.

Company Overview:

The top three companies are Tom James Company, Indochino, Brioni with the revenue market share of 1.17%, 0.36%, 0.32% in 2022.

Since 1966, the Tom James Company has been making custom clothing for busy professionals. As the largest custom clothing manufacturer in the world, Tom James's clothiers work with you to build a wardrobe for the office, the weekend and any special occassion in your life.

INDOCHINO is a custom apparel retailer that offers accessibly priced made-to-measure, personalized suiting, casual wear and outerwear. Originally founded as an online retailer in 2007, INDOCHINO has opened 79 showrooms in Canada and the United States. In 2019, INDOCHINO announced that it was expanding internationally and launching its online operations in Australia. After the expansion in Australia, INDOCHINO launched a celebratory kangaroo lining for the jacket interior as a customization option.

Segmentation Overview:

Among different product types, Coat segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Men segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Custom Clothing (Made to Measure) market covered in Chapter 3:

Kutesmart
J.Hilburn
Tom James Company
Brioni
Apposta
Kiton
L and K Tailor
Ermenegildo Zegna NV
Proper Cloth
MTailor
Indochino
Black Lapel
Measure&Made
Stefano Ricci
Sene
Sumissura
Spier&Mackay
eShakti
Balodana

In Chapter 4 and Chapter 14.2, on the basis of types, the Custom Clothing (Made to Measure) market from 2018 to 2029 is primarily split into:

Coat
Skirt
Pants
Shirt

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Custom Clothing (Made to Measure) market from 2018 to 2029 covers:

Men
Women

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)