Global Cosmetics Face Serum Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Cosmetics Face Serum Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Cosmetics Face Serum is skin care products that are designed to deliver high concentrations of specific active ingredients to the skin. Face serum has the property of fast and effective absorption into deep skin, nourishing the skin with more profound results. It is therefore ideal for addressing many skincare concerns such as anti-acne, anti-aging, skin brightening and tightening, and others.

Market Overview:

The latest research study on the global Cosmetics Face Serum market finds that the global Cosmetics Face Serum market reached a value of USD 4019.23 million in 2022. It’s expected that the market will achieve USD 8127.67 million by 2028, exhibiting a CAGR of 12.45% during the forecast period.

Affected by the epidemic prevention and control policy and isolation policy, people stay at home and use less skin care products. Due to the closure and suspension of stores, offline sales channels are blocked, and people's consumption willingness and consumption level are also affected. At the same time, the epidemic has promoted the rise of e-commerce, and online sales channels have received more and more attention from brands.

1 Drivers

1.1 Product advantages promote industry development.
The rigid demand of modern consumers for subdivided and specialized skin care makes cosmetics face serum for specific functions more and more important.
1.2 The improvement of people's living standards promotes the market development of cosmetic face serum.
1.3 Aging population and rising incidence of skin diseases drive the market growth.

2 Restraints and Challenges

2.1 There are few side effects and quality issues with cosmetic face serums.
2.2 Availability of counterfeit products is expected to restrain the development of the market.
2.3 Intense market competition

3 Opportunities

3.1 Development of online sales channels.
3.2 Branding, diversification and product R&D innovation bring new development opportunities.

Region Overview:

Europe was the largest revenue market with a market share of 25.71% in 2017 and 23.89% in 2022, a decrease of 1.82%In 2022, United States market share was 19.62%, ranking second.

Company Overview

The industry concentrate rate is not high. The market share of the top three companies in 2021 was 30.01%. The top three companies are L'Oreal, The Estée Lauder Companies Inc. and P&G, with the revenue market share of 11.84%, 10.85% and 7.32% in 2021.

Segmentation Overview:

Eye Serums
Eye serums are lightweight skincare products formulated specifically for use around the eye area. Eye serums are designed to help address eye-area skin concerns, such as dark under-eye circles, crow's feet, or puffiness.

Face Moisturizing Serums

Face Moisturizing Serums allow skin to lock in moisture after cleansing which can be hugely beneficial in addressing dullness, the appearance of fine lines, or acne-prone skin. The use of a moisturizing serum can be key for keeping skin hydrated.

Face Sunscreen Serums

Sunscreen serums are serums that provide the benefit of sun protection in a fast-absorbing formula. Sunscreen serums are multitaskers that introduce skin-care ingredients to face while providing sun protection.

Self-Tanning Serums

Self-Tanning Serum develops a natural, progressive, and customizable tan thanks to the combination of tanning molecules.

Whitening Serum

Whitening Serum is a skincare product that is formulated to evens out skin tone, lightens it, reduces visible flaws (including dark spots) and leaves skin nourished.

Repair Serum

Repair serums are designed to be readily absorbed by the skin and often contain active ingredients that help to improve the appearance of fine lines, wrinkles, and other signs of aging.

Among different product types, Whitening Serum segment is anticipated to contribute the largest market share in 2027.

Application Overview:

Hypermarkets/supermarkets
The application of cosmetic face serum can be divided according to sales channel. A hypermarket/supermarket is a large store, a sprawling retail facility that offers a wide range of products under one roof, including a complete grocery line and general merchandise, among them various cosmetic face serums.

Specialty Stores

A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods. Specialty stores such as cosmetics stores and pharmacies usually offer a variety of cosmetic facial serums.

Online Retail

Online retail includes third-party marketplaces such as Amazon, as well as facial serum manufacturers' own websites and apps.

By application, the Specialty Stores segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Cosmetics Face Serum market covered in Chapter 3:

EMK Products, LLC.
The Estée Lauder Companies Inc.
P&G
Shiseido
Unilever
Beiersdorf
L'Oreal
Amway
Kao Corporation
Philosophy, Inc.

In Chapter 4 and Chapter 14.2, on the basis of types, the Cosmetics Face Serum market from 2018 to 2029 is primarily split into:

Eye Serums
Face Moisturizing Serums
Face Sunscreen Serums
Self-Tanning Serums
Whitening Serum
Repair Serum
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Cosmetics Face Serum market from 2018 to 2029 covers:

Hypermarkets/supermarkets
Specialty Stores
Online Retail
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)