Global Content Moderation Solutions Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Content Moderation Solutions Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Content moderation solutions are the solutions used for screening user-generated content posted on internet sites including online marketplaces, social media platforms, dating sites, and communities and forums in order to measure the appropriateness of the online content for a certain site.

Market Overview:

The latest research study on the global Content Moderation Solutions market finds that the global Content Moderation Solutions market reached a value of USD 9018.15 million in 2022. It’s expected that the market will achieve USD 15651.92 million by 2028, exhibiting a CAGR of 9.62% during the forecast period.

Content moderation solutions market has been booming owing to an increase in data generated. Content moderation is still in its nascent stages of development and is expected to enter growth stage by mid-term forecast. Significant increase in spending on communications and media services as well as government regulations to create a safe haven for online users, is expected to increase demand for content moderation solutions. To sustain this demand, reliance on automated content moderation solutions is expected to increase. Investments in artificial intelligence and strides in machine learning are expected to supplement growth of automated content moderation solutions.

Moreover, manual content moderation has shown high attrition rate in comparison with other outsourced BPO industries, and has affected growth of content moderation services. To address this issue, content moderation solutions providers have implemented multiple solutions. Some companies have increased their investments in automated content moderation solutions. Therefore, owing to conducive market environment and increase in preference of automated content moderations solutions, the market is expected to grow positively.

The Rising Popularity of Social Media

The content moderation solutions market is being fueled due to an upsurge in internet accessibility, growth of the e-commerce industry, and proliferating penetration of smart devices such as tablets and smartphones in emerging economies. Developing countries are receiving government support for the development of electronic infrastructure, which includes Internet connectivity. As such, anybody can create content and upload it with a single click, making it accessible to all. This gives rise to the increasing need to moderate this content, as the same content may not be suitable for all kinds of audiences. This is expected to create new opportunities for the growth of the content moderation solutions market during the coming years.
Failure of artificial intelligence in the identification and moderation of content in certain aspects
AI can be easily duped, and machines lack the ability to apply subjectivity and are unable to consider societal context before making a decision to keep or remove content. Content moderation plays a uniquely critical role for businesses with a growing multilingual and multicultural client base. If inappropriate content in the source language sneaks past the algorithms on any of the company's social media platforms, it could likely find its way into the machine translation (MT) data. If that happens, not only will there be inappropriate content published in the source language, but it will now be published in one or more target languages.

Moreover, algorithms are trained using vast datasets, and robust data is often not available in less commonly spoken languages. As a result, harmful content that is spread in these languages, which often targets minority communities, must be manually flagged by users, who are often victims of the harmful speech itself.

Therefore, failure of artificial intelligence and the multi-language barrier in the identification and moderation of content in certain aspects may be factors restraining the market growth.

Region Overview:

America is projected to account for a considerable share of the Content Moderation Solutions market and is expected to become the largest region by 2027.

Company Overview:

Webhelp is one of the major players operating in the Content Moderation Solutions market, holding a share of 1.58% in 2022.

Webhelp

Webhelp provides business outsourcing services. The Company offers data and analytics, consulting, webhelp payment, customer experience, contact centre, solution designing, and technology services. Webhelp serves fashion, logistics, media, telecom, and travel industries worldwide.

Open Access BPO

Open Access BPO is a multilingual outsourcing company providing multichannel processes for businesses of any industry, size, and location. We provide a wide range of customizable services, including customer experience, content moderation, and back office solutions.

What began as a humble telemarketing startup in 2006 has grown into a full-suite service provider with over 30 language offerings.

Segmentation Overview:

By type, Services segment accounted for the largest share of market in 2021.

Application Overview:

In the Content Moderation Solutions market, 69.88% of the total value was generated through the Social Media segment by application in 2021.

Key Companies in the global Content Moderation Solutions market covered in Chapter 3:

Microsoft Azure
Cogito
Besedo
TaskUs
Open Access BPO
Viafoura
Clarifai
Pure Moderation
LiveWorld
Magellan Solutions
Two Hat
Lionbridge AI
Webhelp

In Chapter 4 and Chapter 14.2, on the basis of types, the Content Moderation Solutions market from 2018 to 2029 is primarily split into:

Services
Software & Platform

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Content Moderation Solutions market from 2018 to 2029 covers:

Social Media
Ecommerce Retailer
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)