Global Coding, Marking & Printing Packaging Machinery Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Coding, Marking & Printing Packaging Machinery Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Labeling, coding and marking offers a complete line of solutions used in a wide range of applications from secondary case marking to application of date and lot codes on primary packages.

Market Overview:

The latest research study on the global Coding, Marking & Printing Packaging Machinery market finds that the global Coding, Marking & Printing Packaging Machinery market reached a value of USD 6340.18 million in 2022. It’s expected that the market will achieve USD 9822.13 million by 2028, exhibiting a CAGR of 7.57% during the forecast period.

Influence of COVID-19 Outbreak on Coding, Marking & Printing Packaging Machinery Industry Development

The outbreak of COVID-19 is affecting almost every region in the world.
Each region has been affected by a significant growth and demotion. East Asia and the Pacific will grow by only 0.5%. South Asia will contract by 2.7%, Sub-Saharan Africa will contract by 2.8%, the Middle East and North Africa will contract by 4.2%, Europe and Central Asia will contract by 4.7%, and Latin America will contract by 7.2%. These downturns are expected to reverse years of progress towards achieving development goals and plunge thousands of people into extreme poverty. Emerging markets and developing economies will be hit by economic resistance from multiple quarters: a weak medical system, losses in trade and tourism, reduced remittances, insufficient capital flows, and increasing debt pressures that have led to tight financial conditions. Developed economies are expected to reduce 7%. This crisis has exceeded the speed of the global economy, and a global recession has become inevitable.

Market Constraints and Challenges

The price of coding and marking devices depends on its specifications, level of technology integration, applications, size, and nature of consumables used. Due to such wide criteria, a significant amount of variance is observed when it comes to the pricing of coding and marking machines. Furthermore, the high price of coding and marking machines impedes their adoption by the pricesensitive industrial users from emerging economies. Therefore, high price has been identified as a major restraint in the coding and marking systems market.
The manufacturers of coding, marking & printing packaging machinery are mostly in developed countries, where labor costs are high and rising. For example, unit labor costs in the US non-agricultural business sector increased at an annual rate of 0.9% in the fourth quarter of 2019, which was lower than the initial estimate of 1.4%, while it was reduced by 0.2% in the previous quarter. Hourly wages increased by 2.1% (from the initial 2.8%), while productivity increased by 1.2% (from the initial 1.4%). In 2019, labor costs rose by 1.7%, reflecting a 3.6% increase in hourly wages and a 1.9% increase in productivity. The increase in labor costs has led to an increase in operating costs for manufacturers of coding, marking & printing packaging machinery.
With major manufacturers and suppliers in the coding, marking & printing packaging machinery industry competing at globally, the intensity of competition within the coding, marking & printing packaging machinery industry has increased. The vendors adopt strategies like price premiums to stay competitive in the market. Meanwhile, the local vendors in developing nations are providing tough competition to the global players based on product pricing. The fierce competition is not conducive to the sustainable development of the industry. At the same time, small companies or small retailers enter the business consequently as venturing into a coding, marking & printing packaging machinery business does not require immense capital or investment. However, this leads to the proliferation of sub-standard or duplicate products which then hampers the competitive scenario in the market as established coding, marking & printing packaging machinery manufacturers are compelled to lower the price of their products, which ultimately impacts their profit margins and sales volumes.

Region Overview:

North America was the largest revenue market with a market share of 39.70% in 2015 and 38.77% in 2020, an increase of -0.93%. In 2020, the Europe market share was 31.82%, ranking second. In addition, China Coding, Marking & Printing Packaging Machinery market is expected to be the growing market. Development of economy, increase downstream demand, technology innovation progress in these areas will promote the Coding, Marking & Printing Packaging Machinery market.

Company Overview:

The top three companies are Danaher (Videojet), Dover (Markem-Imaje), Brother (Domino) with the revenue market share of 19.74%, 13.45% and 11.79% in 2019.

Danaher (Videojet)

Since its beginnings in the 1960’s as a division of the A.B. Dick Company through to Videojet’s status today, there have been over 44 years of innovation, development, manufacturing and sales of highquality coding and marking equipment and supplies. Known today as Videojet Technologies Inc., the company provides the right coding and marking solution through the broadest range of technologies, and is committed to providing quality equipment, supplies, and service designed to perform with maximum reliability, efficiency, ease of operation and little maintenance. Videojet large and small character inkjet printers, laser coding systems, thermal transfer printers and labeling equipment apply variable data such as best-by dates, production date, lot number and operator information, as well as linear and 2D bar codes onto virtually every possible product packaging, shipping container or pallet. Videojet is a subsidiary of Danaher Corporation. Danaher Corporation is a leading manufacturer of Process/Environmental Controls and Tools and Components.

Markem-Imaje, a wholly owned subsidiary of the US-based Dover Corporation is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, and print and apply label systems. The company is headquartered in Geneva, Switzerland. Markem-Imaje is a wholly owned subsidiary of Illinoisbased Dover Corporation. Dover is a diversified global manufacturer and solutions provider

Markem-Imaje provides global reach to over 50,000 customers with 30 subsidiaries, 6 technology centers, several equipment repairs centers and manufacturing plants with the most comprehensive marking and coding portfolio available in the marketplace.

Segmentation Overview:

Among different product types, Inkjet Printer segment is anticipated to contribute the largest market share in 2028.

Application Overview:

By application, the Inkjet Printer segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Coding, Marking & Printing Packaging Machinery market covered in Chapter 3:

Brother (Domino)
KGK
Matthews Marking Systems
Han's Laser
ITW (Diagraph)
Promach (ID Technology LLC)
Hitachi Industrial Equipment
Trumpf
Macsa ID
Danaher (Videojet)
Dover (Markem-Imaje)

In Chapter 4 and Chapter 14.2, on the basis of types, the Coding, Marking & Printing Packaging Machinery market from 2018 to 2029 is primarily split into:

Inkjet Printer
Ink Jet Coder
Other

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Coding, Marking & Printing Packaging Machinery market from 2018 to 2029 covers:

Beverage Industry
Food Industry Other

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)