Global Brand Licensing Industry Trends Analysis Report 2024, Forecast to 2032 (Broken Down by Type, End User, Regional Analysis, and Competitive Landscape)

Global Brand Licensing Industry Trends Analysis Report 2024, Forecast to 2032 (Broken Down by Type, End User, Regional Analysis, and Competitive Landscape)

This global Brand Licensing market research report provides a comprehensive overview by conducting both qualitative and quantitative analysis of the market, sharing concrete numbers and thorough insights from different market segments. The quantitative analysis includes both historical and forecast data of various market segments, while the qualitative analysis of market dynamics including growth drivers, challenges, constraints, etc. provides in-depth insight into the market situation and prospects.

Besides, the study maps the leading as well as the fastest-growing regional markets. It further enables stakeholders to identify the key country-level markets within each region.

As a crucial part of the Brand Licensing market, we provide competitive landscape analysis which incorporates the market ranking of the major players, along with new service/product launches, business expansions, acquisitions, and performance in the past five years. That allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

The readers of this report will understand how the Brand Licensing market status has changed across the globe under the Russia-Ukraine War and inflation.

Key players in the global Brand Licensing market are covered in Chapter 4 and Chapter 8:

Procter & Gamble
Ralph Lauren
WarnerMedia
Hasbro
BBC Worldwide
Learfield IMG College
Electrolux
The Hershey Company
Sunkist Growers
Sanrio
The Pokémon Company International
Stanley Black & Decker
Ferrari
WWE
Iconix Brand Group
General Motors
Meredith Corporation
Major League Baseball
National Basketball Association
PGA Tour
The Walt Disney Company
Universal Brand Development
Nickelodeon (ViacomCBS)
National Football League
Ford Motor Company
Authentic Brands Group
PVH Corp.
Mattel
National Hockey League
Sequential Brands Group

In Chapter 6 and Chapter 9.1, on the basis of types, the Brand Licensing market from 2019 to 2032 is primarily split into:

Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others

In Chapter 7 and Chapter 9.2, on the basis of End Users, the Brand Licensing market from 2019 to 2032 covers:

Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historical and forecast (2019-2032) of the following regions are covered in Chapter 5 and Chapter 10:

North America
United States
Canada
Europe
Germany
France
United Kingdom
Spain
Russia
Poland
Others
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Others
Latin America
Mexico
Brazil
Others
Middle East and Africa
GCC
South Africa
Others

Outline:


This report consists of 11 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:

Chapter 1 mainly defines the market scope and introduces the Brand Licensing industry, with an executive summary of different market segments (by type, end user, region, etc.), and general regulatory environment analysis.

Chapter 2 is the analysis of the whole market industry chain, covering key raw materials and suppliers, business mode and production process, cost structure analysis, and alternative product, also providing information on major distributors, and downstream customers.

Chapter 3 provides a qualitative analysis of the market dynamics, including market drivers, constraints and challenges, emerging market trends, PESTEL analysis, consumer insights, and the impact of the Russia and Ukraine war.

Chapter 4 analyzes the current competitive situation of the market by providing data regarding the players, including their revenue and sales volume with corresponding market shares, and prices. In addition, information about market concentration rates, key product launch news, mergers & acquisitions, expansion plans will also be covered.

Chapter 5 focuses on the regional market, presenting detailed historical data (i.e. sales volume, revenue) of the most representative regions and countries in the world.

Chapters 6-7 analyze the historical market sales volume, revenue, share, and price by breaking data on the basis of different product types, as well as the downstream end-user market, with the aim of helping readers understand the market more deeply.

Chapter 8 shares a profile of the key players in the market, together with their corporation information, product portfolio and specification, market performance (i.e. sales volume, price, revenue, gross margin), business and markets served, recent developments/updates, etc.

Chapters 9-10 provide an analysis of the development trends over the next few years in terms of product type, end-users, major regions and countries.

Chapter 11 concludes with an explanation of the data sources and research methods. Analysis and verification are conducted through preliminary research to obtain final quantitative and qualitative data.

Years considered for this report:

Historical Years: 2019-2023
Base Year: 2023
Estimated Year: 2024
Forecast Period: 2024-2032