Global Badminton and Tennis Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Badminton and Tennis Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Badminton is a racquet sport played using racquets to hit a shuttlecock across a net. Although it may be played with larger teams, the most common forms of the game are singles (with one player per side) and doubles (with two players per side). Badminton is often played as a casual outdoor activity in a yard or on a beach; formal games are played on a rectangular indoor court. Points are scored by striking the shuttlecock with the racquet and landing it within the opposing side's half of the court.

In addition, tennis is a racket sport that can be played individually against a single opponent or between two teams of two players each. Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball covered with felt over or around a net and into the opponent's court.

Market Overview:

The latest research study on the global Badminton and Tennis market finds that the global Badminton and Tennis market reached a value of USD 10614.62 million in 2022. It’s expected that the market will achieve USD 16145.27 million by 2028, exhibiting a CAGR of 7.24% during the forecast period.

First of all, marketing channel sales will be affected differently, the COVID-19 Outbreak has led to a decline in offline passenger flow, and the advantages of e-commerce companies have become prominent. During the epidemic prevention and control period, some Badminton and Tennis enterprises did not carry out internet marketing and promotion for their business, so they encountered great resistance in undertaking business. For enterprises that fail to make good use of network promotion means, there is almost no market development during the epidemic period, and the original offline market development plan is disrupted, and the epidemic will face fierce market homogenization competition, which is expected to have a great impact on the company's business throughout the year.

In addition, upstream and downstream interactions will lead to disruption of business. The epidemic will have a short-term impact on Badminton and Tennis industry, but it is relatively limited. The transportation of raw materials and products is restricted, resulting in an increase in product inventory and a decrease in equipment operating rate. Due to the impact of the epidemic, the production of raw materials and equipment procurement and transportation supply are difficult to be in place, and upstream enterprises affect the work schedule of downstream enterprises. Equipment manufacturing and product manufacturing enterprises in Badminton and Tennis industry are affected to different degrees, and the production and delivery work may be delayed to some extent. Meanwhile, if it fails to meet the customer's delivery time requirements according to the contract, it may lead to the customer looking for another enterprise and lose business.

Moreover, the COVID-19 virus outbreak has affected the normal operation of the industry. The impact of COVID-19 on the Badminton and Tennis industry will involve all major links and all entities in the industry chain. The company's management efficiency has declined, commuting has been severely hindered, production plans have been severely hindered, network expansion has been delayed, marketing has been delayed, brand adjustments have been forced, market sales have declined, and company and employee revenue have declined. The government has also put forward higher requirements for the production and operation of enterprises. Although various industries around the world are gradually resuming work, production and demand will not pick up rapidly and substantially, and will require a certain recovery period.

Celebrity marketing has a great effect

In order to gain a competitive edge over their counterparts, many badminton and tennis hard goods and soft goods vendors focus on celebrity endorsements. For instance, Puma signed Rihanna in 2014 as its brand creative director. This move has already achieved certain results-Puma's annual sales have risen, and the proportion of Puma's sales in the world's major sports goods retailers is also rising. With celebrities vouching for or promoting their products, brands can increase awareness, trust, and familiarity, which are important variables in the purchase decision-making process. Famous people have always made excellent salesmen. Presenting a familiar face is one of the fastest and easiest ways for companies to create brand associations in the minds of consumers. When a widely loved actor or a heroic sports figure endorses a product, that product gains immediate credibility. The celebrity marketing strategy adopted by the manufacturers of badminton and tennis hard goods and soft goods has attracted consumers to a certain extent, expanded the brand's reputation, promoted demand and consumption, and is conducive to market development.

Amateur buyers incline to replace badminton and tennis wear with ordinary sportswear

Amateur badminton and tennis players have no habit of wearing badminton and tennis apparel and footwear when playing badminton and tennis. Many amateur tennis players like to play badminton and tennis very much, who usually do not get familiar with the rules of badminton and tennis, sometimes their requirements for clothing are more casual. They use casual sportswear instead of professional badminton and tennis clothes. Generally speaking, the amateur players with less stringent requirements for the wear, their badminton and tennis apparel only need to meet the requirements of perspiration, quick-drying, lightness, and appropriate looseness. Some sportswear can easily replace professional tennis apparel and footwear. This has seized the market share of badminton and tennis apparel and footwear and brought challenges to the development of the industry, which has an adverse effect on the development of the badminton and tennis apparel and footwear industry.

Region Overview:

North America dominated the Badminton and Tennis market in 2021, with a market share of 32.24%.

Company Overview:

Nike is one of the major players operating in the Badminton and Tennis market, holding a share of 15.78% in 2022.

Nike

NIKE, Inc. designs, develops, and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. The Company sells its products worldwide to retail stores, through its own stores, subsidiaries, and distributors.

Adidas

Adidas manufactures sports shoes and sports equipment. The Company produces products that include footwear, sports apparel, and golf clubs and balls. Adidas sells its products worldwide.

Segmentation Overview:

Among different product types, Soft goods segment is anticipated to contribute the largest market share in 2027.

Hard goods

In terms of the type, the tennis and badminton market can be segmented into hard goods and soft goods. Badminton and tennis hard goods refer to badminton and tennis equipment, which includes Tennis Ball, Tennis Racquet, Tennis String, Badminton Racquet, Badminton Shuttlecocks, Badminton String.

Soft goods

Badminton and tennis soft goods refer to clothes and shoes that he wears when playing tennis or badminton, which includes Tennis Shoes, Tennis Apparel, Badminton Shoes, Badminton Apparel. Badminton and tennis apparel is more than just clothes its badminton and tennis equipment, protecting owners from the elements and providing users with maximum comfort.

Application Overview:

By application, the Amateur Field segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Badminton and Tennis market covered in Chapter 3:

Head
Nike
Yonex
DHS
Teloon
Adidas
Wilson
KAWASAKI
Babolat
VOLKL
Victor
Li-Ning
OLIVER
Tecnifibre
Prince
Dunlop

In Chapter 4 and Chapter 14.2, on the basis of types, the Badminton and Tennis market from 2018 to 2029 is primarily split into:

Hard goods
Soft goods

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Badminton and Tennis market from 2018 to 2029 covers:

Amateur Field
Professional Field

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)