Global B2C Live Streaming Video Platform Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global B2C Live Streaming Video Platform Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

B2C Live Streaming Video Platform is an online video platform that enterprises can directly connect with consumers. The B2C live streaming video platform can simultaneously record and broadcast in real time, and can act as a connector between video creators (business) and viewers (consumers). Through the B2C live streaming video platform, companies can bypass any third-party middlemen to directly conduct marketing activities to customers.

Market Overview:

The latest research study on the global B2C Live Streaming Video Platform market finds that the global B2C Live Streaming Video Platform market reached a value of USD 53340.93 million in 2022. It’s expected that the market will achieve USD 176487.61 million by 2028, exhibiting a CAGR of 22.07% during the forecast period.

Overcoming waiting time

In recent years, more and more B2C live streaming video platforms have been combined with some entertainment activities, such as various sports events and concerts. This combination can reach the number of viewers that the number of viewers cannot reach on-site, which is particularly important under the COVID-19 lockdown measures. However, the live broadcast of such large-scale events needs to face a huge problem, that is, the waiting time. The previous recording and broadcasting can quickly skip the intermission and other time of the sports events through editing, but for live streaming, this cannot be achieved. For online viewers, they may not be able to bear such a long waiting time. For the B2C live streaming video platform, how to overcome the waiting time in such large-scale events such as sports events is a challenge.

Cloud-based deployment

Advances in the Live Streaming Video Cloud-Based have completely changed video streaming video. Cloud-based deployment can handle more substantial data content, can run on all major cloud providers in the world, and provide a better viewing experience, so many companies prefer this type more than on-site. In addition, cloud extension helps increase bandwidth and deal with buffering and latency issues. For most enterprises, especially small and medium-sized enterprises, there is almost no network and infrastructure that can handle a large amount of traffic in online streams. Therefore, using a cloud-based live streaming video platform is of great benefit to these enterprises. This has also led to the development of cloud-based B2C live streaming video platforms.

Demand for B2C live streaming services with higher quality and experience

With the development of B2C live streaming video platforms, consumer demand for higher quality and better experience is also increasing. In addition, consumers also have requirements for the content provided by the platform. If the B2C live streaming platform provides a poor experience, on the one hand, live broadcasters will switch to other live broadcast platforms, especially some anchors with a fan base, which will have a great impact on the platform. On the other hand, due to poor content or service, consumers may not be willing to consume within the platform, such as subscribing and opening membership services. Therefore, it is a challenge for the development of B2C live video streaming platforms to improve user experience and provide users with higher quality and better service experience.

Tighter supervision

The B2C live streaming video platform industry is developing rapidly, and many platforms are fiercely dividing the market and competing for users. As the B2C live streaming video platform is an emerging industry, many countries and regions have not strict regulatory policies on the B2C live video platform market. Therefore, some platforms use the gray area to make profits. With the development of B2C live video platforms, many countries and regions have begun to introduce relevant regulatory measures for the industry. For example, the China Advertising Association issued the Detailed Rules for the Implementation of Internet Live Broadcast Service Marketing, while the China General Chamber of Commerce Media Shopping Professional Committee proposed and implemented the Internet Live Broadcast Service Operation and Service Regulations. The introduction of stricter regulatory measures will limit the development of B2C live video platforms to a certain extent.

Region Overview:

In 2022, the share of the B2C Live Streaming Video Platform market in Asia Pacific stood at 45.85%.

Company Overview:

ByteDance is one of the major players operating in the B2C Live Streaming Video Platform market, holding a share of 13.54% in 2022.

ByteDance

Bytedance Limited. provides online information and contents. The Company develops short video platforms, original short video community, news platforms, and other related products. Bytedance offers services worldwide.

YouTube

YouTube is an American online video-sharing platform. YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos.

Segmentation Overview:

By type, Donations & Virtual Gifts segment accounted for the largest share of market in 2022.

Advertising

Some companies mainly advertise through B2C live streaming video platforms. By placing advertisements in the form of live streaming, businesses can learn about consumer feedback in time. In addition, some companies have also cooperated with some video producers on the platform to combine advertisements with other live content to achieve a win-win situation.

Donations & Virtual Gifts

Many B2C live streaming video platforms have opened channels for donations and virtual gifts. Donations or virtual gifts received by live broadcasters can be withdrawn, and sometimes a part of the commission is required to be paid to the platform. This allows some companies to use the platform's virtual currency business model to monetize by live streaming.

Membership & Subscriptions

Membership and subscriptions are also a type of B2C live video platform. By subscribing or opening a membership, consumers can obtain privileges in the broadcaster's channel, such as unique chat colors, unique badges, special gifts, etc. Through membership and subscription, businesses can more clearly define their target customers.

Application Overview:

The market's largest segment by application is the segment Entertainment, with a market share of 68.73% in 2022.

Network Education

Some educational institutions can conduct online education through the B2C live streaming video platform. Remote learning can be made possible through the B2C live video platform, and the interaction of the live stream is also helpful for educators to know the learning situation of students. For example, for some language learning courses, live streaming broadcast makes remote face-to-face communication possible.

Shopping or Marketing

B2C live streaming video platform improves consumer shopping and business marketing experience. On the one hand, companies can directly display products to consumers for marketing and sales without going through distributors. On the other hand, consumers can view the actual product and even the specific use effect in real time, rather than through processed pictures.

Entertainment

In entertainment, the B2C live video platform can also cooperate with some sports events and music companies to broadcast live broadcasts of some games and performances in the form of B2C live streaming video. This method is convenient for consumers who are inconvenient to watch on site. In addition, live streaming video can provide a better perspective.

Key Companies in the global B2C Live Streaming Video Platform market covered in Chapter 3:

Vimeo (Livestream)
Facebook
Kuaishou
YY
Huya
YouTube
Bilibili
Momo
Huajiao
Inke
Douyu
ByteDance
Twitch

In Chapter 4 and Chapter 14.2, on the basis of types, the B2C Live Streaming Video Platform market from 2018 to 2029 is primarily split into:

Advertising
Donations & Virtual Gifts
Membership & Subscriptions
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the B2C Live Streaming Video Platform market from 2018 to 2029 covers:

Network Education
Shopping or Marketing
Entertainment

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)