Global Art Toy Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Art Toy Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Art Toy, also known as trend toys, is a toy that integrates multi-element concepts such as art, trend, and animation. Art Toy can be mainly divided into Artist Independent IP Toy, Popular Animation & Film IP Toy, etc.

Market Overview:

The latest research study on the global Art Toy market finds that the global Art Toy market reached a value of USD 25283.22 million in 2022. It’s expected that the market will achieve USD 64655.92 million by 2028, exhibiting a CAGR of 16.94% during the forecast period.

The popularity of trend culture

Since the growth experience of the post-95s and post-00s is accompanied by the development of game consoles, computers, mobile games, and animation, they pay more attention to the spiritual experience brought by the items than the practical value of the items, and pursue enjoyment-type cultural and entertainment consumption. With the post-95s and post-00s gradually becoming the main group of mass entertainment consumption, trend culture has risen rapidly and gradually became popular. The niche design style with unique artistic design and distinct personality is increasingly favored by consumers. Young collectors are looking for collections that resonate with their upbringing and pop culture. Rareness and fun are the core pursuits of the post-95s and post-00s.
Different from children's toys, Art Toy shows the artist's cognition of the world and perception of life. It belongs to the market segment of trendy brands and is an important part of trendy culture. Influenced by the rise of trendy culture, the spiritual core of Art Toy has been upgraded to a lifestyle and attitude towards life pursued by the younger generation. With the popularity of trendy culture, the number of consumer groups in the Art Toy industry continues to increase, and the market demand for Art Toys continues to increase. In general, the popularity of trendy culture is an important driving force for the development of the industry.

Intense market competition

At present, there are a large number of participants in the Art Toy toy industry. At the same time, as the demand for products in the downstream market continues to increase, more and more new entrants will enter the market, and the industry competition will become more and more intense. From the perspective of design, with the increasingly fierce market competition, the problems of the same image and creative imitation of Art Toy products are becoming more and more serious. For example, once the elements of a certain IP are recognized by the consumer market, a large number of similar ideas and images will immediately emerge. Compared with direct plagiarism and piracy, copying successful models and applying existing ideas is a more direct problem faced by the Art Toy industry. In addition, in the case of increasingly fierce market competition, small and medium-sized enterprises have a shortage of funds. These companies cannot complete the behaviors such as brand precipitation, product innovation, and sales channel improvement, and it is difficult to form the core competitiveness of the brand. In general, fierce market competition is one of the important challenges facing the development of companies in the industry.

Region Overview:

Geographically, APAC held the largest market share – 32.1% in 2022.

Company Overview:

LEGO is one of the major players operating in the Art Toy market, holding a share of 5.63% in 2023.

LEGO

Based on the iconic LEGO bricks, LEGO is one of the world's leading manufacturers of play materials. Through play, children learn skills - such as problem solving, communication, creativity, collaboration and resilience - that will help them reach their full potential. Based on LEGO bricks, LEGO® System-in-Play lets kid and fans of all ages build and build anything they can imagine.

FUNKO

FUNKO is a leading pop culture lifestyle brand. FUNKO provides connections to pop culture through a product line that includes vinyl dolls, action toys, plush toys, apparel, board games, homewares, NFTs and accessories.

Segmentation Overview:

Among different product types, Popular Animation&Film IP Toy segment is anticipated to contribute the largest market share in 2028.

Artist Independent IP Toy

Differentiate according to the provider of IP. Artists integrate their own personal characteristics and trend attitudes to create their own creations, without story texts or movies.

Popular Animation & Film IP Toy

Supported by dramatic plots and game settings, players can give their characters meanings according to their own understanding.

Application Overview:

The market's largest segment by application is the segment Offline, with a market share of 65.49% in 2022.

Key Companies in the global Art Toy market covered in Chapter 3:

MGA Entertainment, Inc
McFarlane Toys
POP MART
FUNKO
NECA
Spin Master
LEGO
HOT TOYS
Medicom Toy
Hasbro
Disney
Bandai
Mattel, Inc

In Chapter 4 and Chapter 14.2, on the basis of types, the Art Toy market from 2018 to 2029 is primarily split into:

Artist Independent IP Toy
Popular Animation and Film IP Toy

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Art Toy market from 2018 to 2029 covers:

Online
Offline

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)