Global Architectural Signage Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Global Architectural Signage Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Architectural Signage refers to a custom sign, or sign system, that integrates brand identity, architectural design and building materials, and assists in identification and / or wayfinding within a specific facility or campus.

Market Overview:

The latest research study on the global Architectural Signage market finds that the global Architectural Signage market reached a value of USD 5260.02 million in 2023. It’s expected that the market will achieve USD 6595.84 million by 2029, exhibiting a CAGR of 3.84% during the forecast period.

Influence of COVID-19 Outbreak on Architectural Signage Industry Development

The COVID-19 pandemic has undoubtedly had a profound impact on the current global economy. From retail catering, accommodation and tourism, transportation, cultural and entertainment and other industries with a sharp decline in revenue, to manufacturing, real estate, construction and construction, etc. due to limited flow of people and logistics, the slow resumption of work and production, to remote office, online education, online medical care, fresh food logistics and other technology companies have sprung up. The epidemic has brought different challenges and opportunities to various industries around the world. Overall, COVID-19 has had a more negative impact on the Architectural Signage industry. The negative impact of COVID-19 on Architectural Signage is mainly reflected in the disruption of the upstream supply chain and the reduction of demand in the downstream market.

Ongoing Urbanization in Developing Countries Increases Market Demand for Architectural Signage

The continuous urbanization process in economies such as China, India, emerging countries, and Southeast Asia has led to significant growth in the architectural signage market in these developing countries. For example, the total population of India in 2023 has already exceeded 1.4 billion, and its population surpasses that of China to rank first in the world. Population growth is also driving India's urbanization process, increasing the demand for industrial markets such as urban construction and business activities. Thereby driving the demand for Architectural Signage market. According to data released by Statista, in 2021, about one-third of India's total population will live in cities. India's urbanization has increased from 31.28% in 2011 to 35.39%. Economies such as India, emerging countries, and Southeast Asia have large population bases, low levels of urbanization, and relatively active economic development. The demand potential in the Architectural Signage industry is huge.

Architectural Signage is indispensable for buildings

Architectural signage concerns buildings and man-made structures. It refers to the custom signs or a signage system implemented throughout a commercial or public space, often within a specific building, facility or campus. Common examples of architectural signage include: Oversized, large-format graphics, Textured wall murals and coverings, Directional signage, Glass finishes and fixtures, Contour-cut and dimensional signage, ADA safety signs, Digital signage. Architectural signage serves an array of different purposes, but its primary function often lies in brand identification and wayfinding. These practical elements to building or commercial space design are necessary to maintain a professional appearance while making it easier for clients and visitors to navigate a large or complex area. The overall function and use of architectural signage represent a key difference separating it from other types of signage. Other types of signage, from vinyl banners to point-of-purchase displays and event tents, are often used as temporary marketing collateral to promote a brand or special offer. These signs are easily removable and transportable, and they typically don’t serve as an integral, permanent part of a building’s design. Conversely, architectural signage is a much more permanent solution, playing a significant role in a building’s unchanging design and navigability. This includes everything from directional signage pointing toward bathrooms, exits and other key areas, to permanent wall murals and environmental graphics built directly into a physical structure itself. Therefore, as an indispensable part of a building, Architectural Signage is of great significance.

Region Overview:

In 2022, the share of the Architectural Signage market in United States stood at 33.00%.

Company Overview:

The major players operating in the Architectural Signage market include Signarama, FASTSIGNS, ASI Signage, Walton Signage, Steel Art Co., etc. Among which, Signarama ranked top in terms of sales and revenue in 2023.

Signarama®, the world’s largest sign franchise, offers branding and messaging solutions in addition to comprehensive sign and graphic services to consumers and commercial customers—from business signs, vehicle wraps, and digital signs, to advertising and marketing services.

FASTSIGNS is a provider of custom business signage products intended to help businesses convey their message and promote their products or services. The company's products include visual graphics and signage as well as signs, graphics, printing, promotional products along with related marketing services, ensuring its clients improve their business' visibility.

Segmentation Overview:

By type, Exterior Signage segment accounted for the largest share of market in 2022.

Application Overview:

The market's largest segment by application is the segment Corporate, with a market share of 25.35% in 2022.

Key Companies in the global Architectural Signage market covered in Chapter 3:

Welch Architectural Signage
Port City Architectural Signage
Architectural Sign Design
Premier Signs
ASI Signage
PFI Group
Sign Architects
FASTSIGNS
Kelly Signs
Walton Signage
Takeform
Image Manufacturing Group, LLC
Steel Art Co.
L&M Signs
Reade Signs
Modulex
Signarama 
ID Signsystems

In Chapter 4 and Chapter 14.2, on the basis of types, the Architectural Signage market from 2019 to 2030 is primarily split into:

Exterior Signage
Interior Signage

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Architectural Signage market from 2019 to 2030 covers:

Healthcare
Campus & Institutional
Corporate
Retail
Municipal
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2019-2030) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)