Global Anti-Aging Hair Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Anti-Aging Hair Products Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Anti-Aging Hair Product is a hair care product used to resist hair aging, e.g. anti-aging shampoo, anti-aging conditioner and so on.

Market Overview:

The latest research study on the global Anti-Aging Hair Products market finds that the global Anti-Aging Hair Products market reached a value of USD 4697.14 million in 2022. It’s expected that the market will achieve USD 6912.63 million by 2028, exhibiting a CAGR of 6.65% during the forecast period.

Influence of COVID-19 Outbreak on Anti-Aging Hair Products Industry Development

Since the outbreak of COVID-19 in December 2019, the epidemic has spread to more than 180 countries around the world, and the WHO declared it a public health emergency. The COVID-19 outbreak has affected many aspects, such as flight cancellations; travel bans and quarantine; restaurant closures; all indoor activities are restricted; many countries declare a state of emergency; supply chains have significantly affected; the unpredictability of the stock market. The public panic and uncertainty about the future are also affecting the anti-aging hair products market. In the early stage of the epidemic, the average spending power of a large number of consumers severely declined, and the demand for personal consumption also declined. Therefore, the demand for anti aging hair products in a short period of time will also shrink. But as the epidemic gradually recovered globally, data from many shopping platforms around the world show that the purchasing power of anti-aging hair products has risen against the general market trend, which is growing slightly. On the one hand, COVID-19 allows young people to spend more time with their elders, and more closely and frequently affects their elders’ consumption ideas and shopping methods. On the other hand, with the recovering, the vitality of the new elderly people with better consuming power has higher requirements for quality of life, and the proportion of enjoyment consumption continues to grow. Even at home, they are paying more and more attention to their own appearance. At the same time, as middle-aged and elderly people use the Internet more and more frequently, their demand for anti-aging products is also quietly changing, and the demand for anti-aging hair products will increase accordingly. Moreover, because of the need for epidemic isolation and prevention and control, in order to maintain a safe social distance, the business of individual beauty salons is still in the restricted stage. Therefore, the consumption habits of consumers who need anti-aging hairdressing services have turned to those products that can be used at home, which can protect them from the epidemic, so the purchase demand of the anti-aging hair products will increase appropriately.

SWOT Analysis

Strength

Growing demand for do-it-yourself products is driving market growth .
The popularity of natural and organic ingredients is another factor driving market development Major players have adopted various strategies, such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, etc.
Anti-aging products are receiving more and more attention.

Weakness

The supply of substitutes in the market limits the growth of the market .
The high price of hair care products limits the growth of this market .
The effect of the product is not obvious in the short term, and some consumers continue to question the efficacy of the product.

Opportunities

Manufacturers' large R&D investment is an important factor driving the growth of this market .
The growth of an aging population will also drive market growth .
Global per capita income has risen and living standards have steadily improved, and the base of mature female consumers is huge .
Societal pressure to look young peps up demand.

Threat

Strict regulations related to the environment will also limit the growth of this market .
Anti-Aging Hair Products market is highly fragmented.

Region Overview:

Asia Pacific had the highest growth rate of all regions.

Company Overview:

Procter & Gamble, Unilever, L’Oreal, Henkel and Kao are the five key players in the global Anti-Aging Hair Products market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Anti-Aging Hair Products market in the past 5 years.

The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.

Unilever Plc is a multinational consumer goods company that provides fast moving consumer goods. Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products.

Segmentation Overview:

Among different product types, Shampoo segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Offline Sales segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Anti-Aging Hair Products market covered in Chapter 3:

Henkel
Amorepacific
Kao
Wella
L’Oreal
Unilever
Procter & Gamble

In Chapter 4 and Chapter 14.2, on the basis of types, the Anti-Aging Hair Products market from 2018 to 2029 is primarily split into:

Shampoo
Conditioner
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Anti-Aging Hair Products market from 2018 to 2029 covers:

Offline Sales
Online Sales

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)