Global Marketing Analytics Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

Global Marketing Analytics Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

This report elaborates on the market size, market characteristics, and market growth of the Marketing Analytics industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Marketing Analytics. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.

Key Points this Global Marketing Analytics Market Report Include:

Market Size Estimates: Marketing Analytics market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Marketing Analytics market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Marketing Analytics market
Segment Market Analysis: Marketing Analytics market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Marketing Analytics market situations and prospects in major and top regions and countries
Marketing Analytics Market Competitive Landscape and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.
Marketing Analytics Industry Chain: Marketing Analytics market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Marketing Analytics Industry News, Policies by regions
Marketing Analytics Industry Porters Five Forces Analysis

Key players in the global Marketing Analytics market are covered in Chapter 2:

Harte Hank
Google
GoodData
Tableau Software
SAS
IBM
Neustar
Salesforce
McKinsey & Company
Teradata
Oracle
Experian
Wipro Corporation
Accenture
Pegasystems
NGData
Adobe
Microsoft Corporation

In Chapter 6 and Chapter 9, on the basis of types, the Marketing Analytics market from 2018 to 2028 is primarily split into:

Software Platform
Professional Services
Hosting Service

In Chapter 7 and Chapter 10, on the basis of applications, the Marketing Analytics market from 2018 to 2028 covers:

Retail and Consumer Goods
Healthcare
Travel and Hospitality
Automotive
Telecommunication
Education
Manufacturing
Other

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:

United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others

In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.

Chapter Outline


This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:

Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Marketing Analytics market size in terms of revenue, sales volume, and average price.

Chapter 2 analyzes the main companies in the Marketing Analytics industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.

Chapter 3 is an analysis of the competitive environment of Marketing Analytics market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.

Chapter 4 is an analysis of the Marketing Analytics industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.

Chapter 5 focuses on Marketing Analytics market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.

Chapters 6-8 have segmented the Marketing Analytics market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.

Chapters 9-11 provide detailed Marketing Analytics market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.

Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.

Years considered for this report:

Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028