Global Airbrush Makeup Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Airbrush Makeup Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Airbrush makeup is a technology that uses an airbrush to apply makeup with special liquid foundation, blush, concealer and other cosmetics. Cosmetics such as liquid foundation are converted into a fine mist by a compressed spray gun and sprayed on the surface of the skin, making the makeup look more natural and docile. Compared with traditional makeup, airbrush makeup is more hygienic and lasts longer. At present, airbrush makeup has been widely used in bridal makeup, stage performances, advertising photography, artistic modeling, runway shows, host makeup and other fields. Airbrush makeup mentioned in this research report includes airbrush, airbrush set products.

Market Overview:

The latest research study on the global Airbrush Makeup market finds that the global Airbrush Makeup market reached a value of USD 598.21 million in 2022. It’s expected that the market will achieve USD 794.34 million by 2028, exhibiting a CAGR of 4.84% during the forecast period.

Influence of COVID-19 Outbreak on Airbrush Makeup Industry Development

The raging COVID-19 has plunged the global economic environment into depression. The impact of COVID-19 on the Airbrush Makeup industry will involve all major links and all entities in the industry chain. From the perspective of upstream raw materials, in the short term, the impact of supply chain disruption on SMEs is relatively small. According to data, among small and medium-sized enterprises and large enterprises, about 21.2% of enterprises believe that supply chain disruption is the main pressure. In addition, the outbreak of the epidemic has prompted countries around the world to implement comprehensive traffic control and other measures. This poses a certain threat to global supply chains. This is mainly reflected in the impact of the epidemic on the procurement of raw materials in the industry. Due to the limited production and poor logistics of raw material suppliers, the procurement of raw materials is facing difficulties, but with the progress of the resumption of work and production, this situation will be effectively alleviated.

From Airbrush Makeup manufacturers, the main reason is the increased cost pressure. The outbreak of COVID-19 has put companies under pressure from tight cash flow, supply chain disruption, and a general decline in market supply and demand. Most companies expect a sharp drop in revenue. Employee wages, loan repayments and rental expenses are the main cost pressures for business operations. Especially for SMEs, paying staff wages has become the biggest cost pressure. In contrast, workers at large companies face relatively less wage pressure.

From a downstream perspective, the impact of the epidemic on Airbrush Makeup's downstream customers is comprehensive. First of all, on the whole, during the outbreak of the epidemic, masks and gloves have become necessary protective items for going out. The total demand in the beauty and personal care industry has dropped significantly, and only some items related to disinfection, sterilization, and epidemic prevention have risen against the trend.

Secondly, in the early stage of the epidemic, Airbrush Makeup's offline stores were closed, resulting in poor product circulation. Restricted outbound shopping and fewer outings have reduced consumer demand for cosmetics. For example, consumers' use of makeup products such as lipstick and foundation has decreased significantly, but their desire to consume remains strong during the epidemic. Therefore, after the epidemic is brought under control, as enterprises resume work, consumer demand is expected to be released, and Airbrush Makeup has recovered.

Finally, during the pandemic, e-commerce platforms have become a way for consumers to buy products. With the rapid development of the e-commerce industry, many Airbrush Makeup brands focus on online sales, accelerate the transformation of offline retail stores and actively adjust their annual growth plans. Meanwhile, during the COVID-19 pandemic, airbrush application is proving to be a cleaner, healthier way to apply makeup, reducing contact with brushes and fingers that may contain bacteria. Therefore, in the post-epidemic era, the market demand for Airbrush Makeup will gradually increase.

Airbrush Makeup Drivers

With the continuous development of technology and the times, TV has entered the high-definition era, and the makeup and clothing of characters are the focus of the audience. In the high-definition screen, the slightest flaw in the character will be magnified countless times, becoming a hot topic of discussion among the audience. Therefore, before going on camera, the actors will put on delicate makeup. Makeup can help a character conceal facial imperfections and create a refined silhouette.
At the same time, high-definition TV also puts forward more requirements for character modeling. Makeup artists must pay attention to the facial texture of the characters, resolutely avoid the appearance of false faces and false whites, and the faces of the characters in front of the camera must be natural and clean. Therefore, the high-definition era not only requires makeup that can highlight the beauty of the character's face and image, but also requires that the makeup is delicate and submissive to fully restore the true image of the character.

Because the digital high-definition TV restores the true image and the high definition, it puts forward higher requirements for makeup tools and uses. Compared with traditional makeup products, airbrush makeup is thinner and more translucent, with stronger concealer ability and more delicate and perfect makeup. Therefore, airbrush makeup has been widely used in the modeling of major TV dramas.

In recent years, the rising income level of global residents has continuously promoted the development of the beauty industry. According to the U.S. Bureau of Economic Analysis (BEA), U.S. state personal income will increase by 7.4% in 2021 after a 6.6% increase in 2020. According to data from the National Bureau of Statistics of China, in 2021, the per capita disposable income of Chinese residents will increase by 8.1% in real terms compared with 2021, with an average increase of 5.1% in the two years. With the stable and rapid development of the global economy, the consumption level of residents has increased significantly. The improvement of living standards has also increased consumers' attention to appearance and spiritual needs for a good image. Therefore, the per capita consumption of cosmetics by residents continues to increase. Especially in developing countries such as China, the steady and continuous growth of the middle-class population has provided strong support for the purchasing power of mid-to-high-end beauty products.

On the whole, factors such as the increasing income level of global residents, the release of consumption potential in low-tier cities and the rise of various independent brands have promoted the further growth of the global Airbrush Makeup market.

Region Overview:

North America had the highest growth rate of all regions.

Company Overview:

Luminess Air is one of the major players operating in the Airbrush Makeup market, holding a share of 28.21% in 2022.

Luminess Breeze is the world's #1 leader in spray guns and the Airbrush Foundation. Originally used in the fashion, print, TV and film industries and not found in stores, the Breeze Airbrush simplifies everyday makeup routines with its easy-to-use, handheld, rechargeable, best-selling Luminess Breeze. Luminess Air's award-winning Get Breeze Makeup and Breeze Foundation are 100% cruelty-free, vegan and made in the USA.

From the red carpet to the runway, TEMPTU has created striking looks for some of the most iconic faces in fashion, music and film. Now, TEMPTU delivers the perfect look beloved by makeup artists and stylists. In 1996, TEMPTU revolutionized the professional cosmetics industry with the introduction of the Airbrush Foundation. In 2009, TEMPTU introduced the first easy-to-use home airbrush makeup system. Finally, by combining the stylish airbrush makeup system with TEMPTU's exclusive Airpod makeup, every woman can achieve a flawless professional look.

Segmentation Overview:

Among different product types, Corded segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Residential segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Airbrush Makeup market covered in Chapter 3:

TEMPTU, INC.
Art of Air
Dinair
Belloccio
Kett Cosmetics
Pinkiou
Aeroblend
OPHIR
Luminess Air
Mineral Air

In Chapter 4 and Chapter 14.2, on the basis of types, the Airbrush Makeup market from 2018 to 2029 is primarily split into:

Corded
Cordless

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Airbrush Makeup market from 2018 to 2029 covers:

Professional
Residential

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)