Global Agency Trading Desks Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Global Agency Trading Desks Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

A centralized, service-based organization that serves as a managed service layer, typically on top of a licensed demand-side platform (DSP) and other audience buying technologies; manages programmatic, bid-based media and audience buying.

Market Overview:

The latest research study on the global Agency Trading Desks market finds that the global Agency Trading Desks market reached a value of USD 10923.44 million in 2023. It’s expected that the market will achieve USD 20524.51 million by 2029, exhibiting a CAGR of 11.08% during the forecast period.

Region Overview:

North America is projected to account for a considerable share of the Agency Trading Desks market and is expected to become the largest region by 2028.

Company Overview:

WPP is one of the major players operating in the Agency Trading Desks market, holding a share of 24.53% in 2023.

WPP Group, a British advertising and public relations services multinational corporation, is the world's largest advertising communications group, headquartered in London, its business areas include advertising, public relations, lobbying, brand image and communications. It is also one of the top five advertising groups in the world.

Omnicom is an inter-connected global network of leading marketing communications companies. Our portfolio provides the best talent, creativity, technology and innovation to some of the world’s most iconic and successful brands. Omnicom offer a diverse, comprehensive range of marketing solutions spanning brand advertising, customer relationship management (CRM), media planning and buying services, public relations and numerous specialty communications services to drive bottom-line results for clients.

Key Companies in the global Agency Trading Desks market covered in Chapter 3:

IPG
MDC
Publicis
Dentsu
WPP
Omnicom
Havas

In Chapter 4 and Chapter 14.2, on the basis of types, the Agency Trading Desks market from 2019 to 2030 is primarily split into:

Cloud-based
On-premises

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Agency Trading Desks market from 2019 to 2030 covers:

Large Enterprises
SMEs

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2019-2030) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)