Global Affiliate Marketing Tracking Software Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Global Affiliate Marketing Tracking Software Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Affiliate marketing tracking software tracks a recommendation or endorsement from an individual or company to purchase a product or service from another party. Tracking includes user client IP detection, marketers' affiliate recommendations, browser detection, and completed transactions by advertisers. Using this data, tracking solutions can generate reports that help brands understand the effectiveness of their affiliate marketing programs. Whether users are a beginner or experienced affiliate marketers, investing in affiliate tracking software can maximize their affiliate marketing strategy.

Market Overview:

The latest research study on the global Affiliate Marketing Tracking Software market finds that the global Affiliate Marketing Tracking Software market reached a value of USD 618.89 million in 2023. It’s expected that the market will achieve USD 1154.07 million by 2029, exhibiting a CAGR of 10.94% during the forecast period.

Benefits of affiliate marketing tracking software

Affiliate marketing involves brands hiring affiliates to promote their products and services and rewarding them with commissions from every sale. Affiliate marketing is an excellent low-cost and low-risk way for brands to drive sales and brand awareness without having to hire their own in-house advertising and marketing team. Affiliate marketing has become a popular way for businesses to promote their products and services online. Affiliate marketing tracking software can expand your business’s marketing channels and streamline your sales efforts. Common functions include comprehensive analysis, customer tracking, content optimization, and link generation. The ideal affiliate marketing tracking software can track and manage sales for any affiliate network. Business users only need to monitor clicks, page views, impressions, and commissions from one convenient dashboard. Affiliate marketing tracking software can also show the type of content users engage with. For example, Google search keywords, banner ads, webinars, third-party websites, etc. This data gives marketers and advertisers the context they need to dramatically improve their campaigns, helping to maximize click-through rates and drive sales conversions. Affiliate marketing tracking software identifies top performing affiliate marketers. It looks at traffic, engagement, and the overall effectiveness of their efforts. Businesses can easily run reports to see where their money is being spent. Since brands often utilize various SaaS platforms for e-commerce and affiliate marketing, affiliate tracking software needs to provide third-party software integration. Tracking software with an intuitive interface meets the needs of marketers of all experience levels, reducing training difficulties. Some affiliate marketing tracking software offers a free trial period for users to determine if it meets their needs. At the same time, experienced affiliate marketers can maximize their subscription plans for long-term business growth. Additionally, affiliate marketing is prone to fraud. The Smart Alliance software has built-in fraud detection capabilities and will ensure customers take every step necessary to purchase by monitoring traffic, tracking digital footprints, and performing IP analysis. Therefore, affiliate tracking software can help automate tedious processes and keep marketing campaigns organized.

Companies pay more attention to marketing

Global internet usage continues to grow exponentially. According to a study by TeleGeography, global internet bandwidth grew by 28% during 2022, with a CAGR of 29% between 2018 and 2022. According to Statistics data, the number of independent mobile Internet users reached 5 billion in 2022, which shows that more than 60% of the world's Internet population uses mobile devices to access the Internet. The continuous increase in Internet penetration, the increase in the number of mobile devices, and the rising penetration of social media use have caused enterprises to pay more and more attention to marketing, and the demand for tools that can improve marketing efficiency and effectiveness continues to grow. Small and medium-sized businesses are increasingly adopting automation tools to help them compete more effectively with larger enterprises. At the same time, customer journeys are more complex than in the past, customers are less patient, more easily distracted, and have higher expectations. Consumers want relevant and timely news and are less tolerant of irrelevant news. Intense business pressure has companies struggling to retain existing customers and increase their lifetime value. As competition increases and all companies strive to capture consumers' attention, there has been a growing trend among businesses to optimize their marketing spend. Marketing budgets accounted for 9.5% of total company revenue in 2022, according to research firm Gartner Inc.'s annual CMO Spending Survey. That number is up from 6.4% in 2021. Average marketing spending increased across nearly all industries surveyed. Affiliate marketing is one of the most effective and cost-effective strategies a business can use to increase online sales and revenue. Affiliate marketing involves using the influence of well-known, authoritative figures and websites to increase traffic and sales to a business’s website and products. By harnessing the power of influencers, businesses can reach a wider audience, increase brand awareness, and drive conversions. Cultural and business changes resulting from the pandemic will continue to accelerate overall investment in marketing technology. Therefore, increased emphasis on marketing by businesses has a positive impact on the growth of the affiliate marketing tracking software market.

Region Overview:

In 2022, the share of the Affiliate Marketing Tracking Software market in North America stood at 45.17%.

Company Overview:

The major players operating in the Affiliate Marketing Tracking Software market include Post Affiliate Pro, HasOffers by TUNE, Voluum, Everflow, Impact Radius, etc. Among which, Post Affiliate Pro ranked top in terms of sales and revenue in 2023.

Post Affiliate Pro is a true OG of Affiliate management software. Always aiming to please, the founders of Quality Unit, Andrej and Viktor, created the concept of Post Affiliate Pro back in 2004 as a customer development project. Since then Post Affiliate Pro has continuously been the leading choice for most who want to increase sales. The company has sold over 10,000 network licenses and has assisted more than 25,000 companies worldwide in their affiliate marketing efforts by our risk-free cloud versions. The company is now over 100 strong and has three locations – Bratislava, Kyiv, and New York City.

Segmentation Overview:

By type, Cloud-based segment accounted for the largest share of market in 2022.

Application Overview:

By application, the Large Enterprises segment occupied the biggest share from 2018 to 2022.

Key Companies in the global Affiliate Marketing Tracking Software market covered in Chapter 3:

Everflow
CAKE
Lead Dyno
AffiliateWP
ShareASale
HasOffers by TUNE
Hitpath
Impact Radius
Voluum
LinkTrust
Post Affiliate Pro
Click Inc.
OSI Affiliate
iDevAffiliate
AffTrack

In Chapter 4 and Chapter 14.2, on the basis of types, the Affiliate Marketing Tracking Software market from 2019 to 2030 is primarily split into:

Cloud-based
On-premises

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Affiliate Marketing Tracking Software market from 2019 to 2030 covers:

SMEs
Large Enterprises

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2019-2030) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)