Global Affiliate Marketing Platform Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Affiliate Marketing Platform Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Market Overview:

The latest research study on the global Affiliate Marketing Platform market finds that the global Affiliate Marketing Platform market reached a value of USD 15067.13 million in 2022. It’s expected that the market will achieve USD 29375.28 million by 2028, exhibiting a CAGR of 11.77% during the forecast period.

Influence of COVID-19 Outbreak on Affiliate Marketing Platform Industry Development

Since the outbreak of the COVID-19 virus in December 2019, the disease has spread to nearly 100 countries around the world, and the World Health Organization declared this a public health emergency.

First, and most importantly, COVID-19 is a global humanitarian challenge. Thousands of health professionals are fighting the virus heroically, putting their lives at risk. Governments and industry are working together to understand and respond to this challenge, provide support for victims, their families and communities, and seek treatments and vaccines.

The COVID-19 epidemic has infected many people, and its spread and scope far exceed SARS. Currently, more than 100 million people have been diagnosed globally. It has begun to feel the impact of the Coronavirus Disease (COVID-19) in 2019, and in some way affects the global membership marketing platform industry market in 2020 and beyond.

Strength

In recent years, due to the development of economic technology and technological level, people have gradually entered the information age. And after years of development, people's material living standards have been greatly improved, and per capita disposable income has increased year by year. On this basis, people's needs for life have gradually shifted from material life to spiritual civilization. The development of the membership marketing platform enables a company to accurately know the shopping preferences of its customers, and its mature membership management system can ensure a good shopping experience for its customers.

For the membership marketing platform, it can be applied to almost every field in life. As far as the retail industry is concerned, in recent years the global retail industry is gradually turning to the e-commerce industry. The growth scale of e-commerce has maintained a double-digit growth level in recent years. From the perspective of the growth rate of global retail e-commerce scale, the growth rate in 2018 and 2019 both exceeded 20%; according to the revenue of e-commerce giant Amazon, benefiting from the development of global retail e-commerce, revenue growth rate from 2015 to 2019 Always stay at 20%. The rapid development of all walks of life is about to drive the development of member marketing platforms.

Weakness

Affiliate marketing should essentially be a process of both selling goods and providing services. However, most retailers have not really established the user awareness of selling goods and providing services. They may want to sell goods to get more money from customers, or they may want to obtain investors In order to become the dominant player in the industry. Therefore, most countries and regions in the membership marketing industry have not introduced appropriate measures or regulations for the membership marketing platform to formulate an industry standard.

Many retailers gain customer attention in order to improve performance. Publish advertisements at the top of various browsers. However, many various malicious browser extensions. The creative inserts it into an address that is automatically added to an unfamiliar website or is forcibly directed to a commercial website. This leads to potential customers to directly refuse to open the ad. To a certain extent, the company lost this part of customer resources.

Region Overview:

North America had the highest growth rate of all regions.

Company Overview:

AWIN, Taobao, Amazon, eBay and Rakuten Advertising are the five key players in the global Affiliate Marketing Platform market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Affiliate Marketing Platform market in the past 5 years.

Rakuten Advertising is the leading global provider for marketing and advertising services and technology. Working with agencies and brands around the world, Rakuten Advertising brings together unique media inventory, a global affiliate network, advanced machine learning, and rich consumer insights to deliver experiences that increase brand awareness and marketing performance -while pushing the advertising industry forward.

CJ Affiliate (formerly Commission Junction) is the leading global affiliate marketing network, specializing in pay-for-performance programs that drive results for businesses around the world. The CJ network helps to reach and connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. As part of Publicis Groupe, aligned with Publicis Media, CJ leverages unparalleled data to power a truly customer-centric approach to affiliate marketing.

Segmentation Overview:

As for product types, the CPS segment held the largest market share in 2021.

CPS advertising (cost per sale) refers to the number of advertisements converted from the number of products actually sold. That is, the method of charging according to each order/each transaction. Every time a user successfully completes a transaction, the website owner receives a commission. This kind of advertising is more suitable for shopping, shopping guide, and website navigation websites, which require accurate traffic to bring conversions.

CPA advertising (cost per operation) is a form of online advertising. It can also be called cost-per-acquisition, pay-per-action (PPA), or performance-based advertising. After the visitor enters the merchant website through the affiliate member link, if he fills in and submits the form, the management system will generate a clue record corresponding to the affiliate member, and the merchant pays the member based on the number of members. Potential customer records.

Cost-Per-Click (Cost-Per-Click), affiliate members charge a fee based on the number of visitors (usually clicks) sent to the merchant or advertiser's website. The network affiliate marketing management system can record the number of times each guest clicks on the advertiser's advertisement on the affiliate member website and links to the advertiser's website. The advertiser pays the affiliate member advertising fee according to the amount of each click.

Application Overview:

By application, the SMEs segment occupied the biggest share from 2017 to 2022.

Key Companies in the global Affiliate Marketing Platform market covered in Chapter 3:

MaxBounty
Bluehost
Tradedoubler
Amazon
eBay
Taobao
AWIN
Rakuten Advertising
ConvertKit
CJ Affiliate
Shopify
JD
Clickbank
Avangate Affiliate Network

In Chapter 4 and Chapter 14.2, on the basis of types, the Affiliate Marketing Platform market from 2018 to 2029 is primarily split into:

CPS
CPA
CPC
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Affiliate Marketing Platform market from 2018 to 2029 covers:

SMEs
Large Enterprises

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)