Global Ad Exchanges Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Global Ad Exchanges Market Research Report 2024-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2030

Ad Exchanges are digital marketplaces where publishers and advertisers come together to trade digital ad inventory such as a display, native, video, mobile and in-app.

Market Overview:

The latest research study on the global Ad Exchanges market finds that the global Ad Exchanges market reached a value of USD 6593.51 million in 2023. It’s expected that the market will achieve USD 12154.18 million by 2029, exhibiting a CAGR of 10.73% during the forecast period.

Region Overview:

North America is projected to account for a considerable share of the Ad Exchanges market and is expected to become the largest region by 2028.

Company Overview:

DoubleClick (Google) is one of the major players operating in the Ad Exchanges market, holding a share of 55.97% in 2023.

DoubleClick Digital Marketing (DDM) is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM integrates world-class solutions to help buyers run holistic campaigns across multiple channels.

Xandr, a way for advertisers to buy across channels, is Microsoft's advertising and analytics subsidiary that operates Community, an online platform for buying and selling consumer-focused digital ads.

Key Companies in the global Ad Exchanges market covered in Chapter 3:

MoPub (Twitter)
Verizon Media
DoubleClick (Google)
Smaato
Right Media Exchange (Yahoo)
The Trade Desk
AppNexus
OpenX
Pubmatic
Xandr (formerly AppNexus)
Rubicon Project Exchange (Magnite)
Rubicon Project

In Chapter 4 and Chapter 14.2, on the basis of types, the Ad Exchanges market from 2019 to 2030 is primarily split into:

Software based Approach
Algorithm Approach

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Ad Exchanges market from 2019 to 2030 covers:

Publisher
Advertisers
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2019-2030) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)