Global Action Figures and Statues Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Action Figures and Statues Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Action figure is a poseable character toy figurine made most commonly of Plastic or Silica Rubber, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually marketed toward boys and adult collectors.

Market Overview:

The latest research study on the global Action Figures and Statues market finds that the global Action Figures and Statues market reached a value of USD 14082.38 million in 2022. It’s expected that the market will achieve USD 23727.66 million by 2028, exhibiting a CAGR of 9.08% during the forecast period.

The impact of COVID-19 on the global popular toy industry.

The impact of COVID-19 on the global popular toy retail industry reinforces the trend that was already in the plastic manufacturing industry before the COVID-19 outbreak, mainly digital transformation. In 2020, home entertainment and online purchases will show an increasing trend. On the one hand, due to the outbreak of COVID-19, people's disposable income has decreased, physical stores have closed, and product sales channels have been restricted, which has caused the global popular toy retail industry to face challenges. On the other hand, e-commerce has experienced rapid growth due to the closure of physical stores and the increase in online shopping activities during the COVID-19 outbreak. For Action Figures and Statues included in popular toys, as mentioned earlier, the trend of transformation will be accelerated, from offline sales to online sales. Its sales volume will decrease in the short term, and then gradually resume growth.

The impact of COVID-19 on the industrial chain.

In the current market economy, the upstream and downstream industrial chains have never been so closely linked. The COVID-19 pandemic has caused a large number of factories to stop production, isolate employees from going to work and obstruct transportation. This will affect the raw material transportation of the Action Figures and Statues production company. If the supply of raw materials is blocked, the normal production of Action Figures and Statues will also be affected. At the same time, Action Figures and Statues products will also be affected by transportation, making sales more troublesome. Therefore, dealing with the impact of COVID-19 on the supply chain is also one of the main issues that Action Figures and Statues producers need to deal with.

Macroeconomic growth and consumption power increase.

In recent years, the global national economy has maintained a rapid growth trend, and the per capita disposable income and consumption expenditure of residents have continued to increase, which has laid a good economic foundation for the stable development of the Action Figures and Statues industry. This is also one of the factors driving the development of the Action Figures and Statues industry.

Action Figures and Statues products are intelligent.

With the continuous development and application of artificial intelligence technology, intelligent Action Figures and Statues products have gradually appeared and have been recognized by some consumer groups. Smart Action Figures and Statues is a new type of Action Figures and Statues product with a special chip internally equipped with multiple functions. Common intelligent Action Figures have functions such as voice interaction and music playback. But for many adults, such intelligent Action Figures are not attractive enough. This is a challenge for the product development of Action Figures and Statues.

Quality issues and piracy issues.

Quality problems and piracy problems of Action Figures and Statues are frequent. In order to reduce production costs, some manufacturers purchase raw materials that are not guaranteed in quality or even toxic. This not only affects the health of the children, but also causes a huge blow to the manufacturers themselves. As for piracy, this situation is particularly common. In order to reduce costs, some manufacturers produce Action Figures and Statues without a patent license, which will discourage those manufacturers who have spent money on purchasing patent licenses. These have caused restrictions on the development of the Action Figures and Statues industry.

Region Overview:

In 2021, the share of the Action Figures and Statues market in North America stood at 33.79%.

Company Overview:

Prime 1 Studio is one of the major players operating in the Action Figures and Statues market, holding a share of 0.23% in 2022.

Prime 1 Studio

Prime 1 Studio is a Japanese company designing and manufacturing High-Detail, High Quality, and High-End collectible products. Prime 1 Studio holds official licenses for a variety of top-rated pop-culture icons, including characters from Live-Action Film, Manga/Animation to Video Games.

Sideshow

Sideshow Collectibles is a specialty manufacturer of movie, film, television and collectible figures, statues, and high-end pieces. It licenses from franchises including Star Wars, DC Comics, Marvel Comics, The Lord of the Rings, Disney, Predator, G.I. Joe and Indiana Jones. Sideshow Collectibles is also the exclusive distributor of Hot Toys collectible figures in the United States, North and South America, Europe, Australia and throughout most Asian countries. It is also an official distributor of Iron Studios statues in United States territory.

Segmentation Overview:

By type, Plastic segment accounted for the largest share of market in 2021.

Application Overview:

The market's largest segment by application is the segment Over 15 years, with a market share of 57.2% in 2021.

Key Companies in the global Action Figures and Statues market covered in Chapter 3:

Iron Studios
Prime 1 Studio
XM Studios
SIDESHOW
Hot Toys
Mattel
CM Holdings Company Brand: GNF TOYZ
Hasbro

In Chapter 4 and Chapter 14.2, on the basis of types, the Action Figures and Statues market from 2018 to 2029 is primarily split into:

Plastic
Silica Rubber
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Action Figures and Statues market from 2018 to 2029 covers:

Under 18 months
18 months–4 years
4–8 years
8–15 years
Over 15 years

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)