Global Account-Based Marketing (ABM) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global Account-Based Marketing (ABM) Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.

Market Overview:

The latest research study on the global Account-Based Marketing (ABM) market finds that the global Account-Based Marketing (ABM) market reached a value of USD 1328.96 million in 2022. It’s expected that the market will achieve USD 3127.15 million by 2028, exhibiting a CAGR of 15.33% during the forecast period.

The characteristics of personalized customization make enterprises more competitive

Accurate marketing can reduce waste of enterprise resources

Supervision of global personal data security is becoming more and more strict

The cycle of ABM is long and the income is uncertain

Region Overview:

In 2021, the share of the Account-Based Marketing (ABM) market in United States stood at 34.15%.

Company Overview:

Marketo
Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc.

Demandbase

Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services

Segmentation Overview:

By type, Programmatic account-based marketing segment accounted for the largest share of market in 2021.

Application Overview:

The market's largest segment by application is the segment BFSI, with a market share of 33.25% in 2021.

Key Companies in the global Account-Based Marketing (ABM) market covered in Chapter 3:

Marketo
Terminus Software, Inc.
Act-On Software
TechTarget
Demandbase
Madison Logic
N . Rich
Jabmo
AdDaptive Intelligence
HubSpot
MRP
Lattice Engines
Uberflip
6Sense
Drift
Integrate

In Chapter 4 and Chapter 14.2, on the basis of types, the Account-Based Marketing (ABM) market from 2018 to 2029 is primarily split into:

Strategic account-based marketing
Account-based marketing Lite
Programmatic account-based marketing
Others

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Account-Based Marketing (ABM) market from 2018 to 2029 covers:

Media, Telecommunications, and IT
BFSI
Retail, and E-commerce
Healthcare and Life Sciences
Automotive and Manufacturing
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)