Global 3D Product Visualization Platform Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Global 3D Product Visualization Platform Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

3D product visualization is simply the creation of three-dimensional models of products. Three-dimensional models provide compelling visuals that showcase products in a much more impressive and thorough way than a simple, text-based product description. These can be anything from 360-degree videos, showing the product from all angles, to an interactive view that shows a products internal components. 3D product visualization platform allows for full three-dimensional renderings of products that surpass the limits of still imagery and video. This report studies the global 3D Product Visualization Platform market.

Market Overview:

The latest research study on the global 3D Product Visualization Platform market finds that the global 3D Product Visualization Platform market reached a value of USD 212.71 million in 2022. It’s expected that the market will achieve USD 893.24 million by 2028, exhibiting a CAGR of 27.02% during the forecast period.

3D Product Visualization Platform Industry Dynamic

Since the COVID-19 outbreak, consumers have accepted digital shopping at an unprecedented speed. Out of necessity, enterprises have to accelerate the transformation from physical stores to digital storefronts, and figure out how to turn the advantages of face-to-face shopping experience into the digital world.

These trends have led to the surge of digital transformation and the pursuit of strategies and tools to promote online experience. More and more enterprises are using 3D product visualization platform to help them gain a competitive advantage. 3D product visualization platform builds a bridge between physical stores and online stores by providing digital representations of products that are faithful to the original products.

Market Drivers

With 3D product visualization, enterprises can virtually convey the unique feeling of their products and allow customers to imagine that products will exist in their daily life. Enterprises also use 3D visualization to show different product changes. 3D product visualization enables enterprises to provide the attractive experience that customers expect today. Potential customers can thoroughly check the products before purchasing, so that they can better understand the products they are buying. Customers can switch between different colors and models with one click when looking at products from all angles. And the ability to check and customize products to meet their unique needs and tastes has significantly enhanced the shopping experience of potential customers, and customers are not limited by store opening hours. 3D Product Visualization Platform is an effective sales tool, which can improve revenue and participation indicators, reduce returns and retain customers.

3D product visualization is often used as an alternative method of product photography. Although photography can skillfully show a complete project, 3D visualization provides some advantages over traditional product photography. 3D product visualization saves time and money spent on expensive and time-consuming photos. 3D product visualization can show every angle and perspective of the product at the same time, thus providing a better user experience. 3D product visualization provides greater flexibility and is easy to modify. If one element of product design is changed, the product does not need to be reworked. These advantages will drive downstream customers' demand for 3D Product Visualization Platform.

Region Overview:

North America was the largest revenue market with a market share of 35.21% in 2017 and 34.33%
in 2021. In 2021, Asia-Pacific market share was 31.04%, ranking second.

Company Overview:

The top three companies are Marxent, Threekit, Microsoft, with the revenue market share of 4.57%, 3.50% and 3.16% in 2021.

Segmentation Overview:

Among different product types, Cloud Based segment is anticipated to contribute the largest market share in 2027.

Application Overview:

By application, the Large Enterprises segment occupied the biggest share from 2017 to 2022.

Key Companies in the global 3D Product Visualization Platform market covered in Chapter 3:

DCKAP
MicroD Inc.
Brikl
Augment
Cylindo
Marxent
CGTrader
Prodware
Lunas Visualization
Roomle
Emersya
Microsoft
Threekit
Havi Propel
Mojo Apps
2Pi Digital Technologies

In Chapter 4 and Chapter 14.2, on the basis of types, the 3D Product Visualization Platform market from 2018 to 2029 is primarily split into:

Cloud Based
On-premises

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the 3D Product Visualization Platform market from 2018 to 2029 covers:

SMEs
Large Enterprises

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:

North America (United States, Canada)
Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)
Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)
Latin America (Brazil, Mexico, Argentina)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)