Over-the-Counter Drugs Market Research Reports & Industry Analysis
Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.
Over the Counter (OTC) Drugs Market Data
- Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
- We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
- In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.
Drive Growth Through Objective Research
The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.
Over-the-Counter Drugs Industry Research & Market Reports
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Dermatologicals in Sweden
... more time socialising outside the home, they were more exposed to environments which could lead to lice infestations. Similarly, hair loss treatments continued to see growth in 2024. With life back to normal after the ... Read More
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Eye Care in Turkey
... challenges to the sales of eye care include vitamins and dietary supplements, with the health and wellness trend leading consumers to seek natural options. The rising competition from outside of the eye care landscape, has ... Read More
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Herbal/Traditional Products in Turkey
... health industry and invest in innovative solutions with their herbal formulations increasing in demand. For example, in 2023, Cuca, a food supplement containing 20% fig extract, was offered for sale in pharmacies by Pharmacisa. Figs ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Kenya
... symptoms. Rising pollution levels has been driving sales in 2024, with both indoor and outdoor air pollution causing respiratory issues. Consumers benefit from the convenience of purchasing these medications without a prescription, which has encouraged ... Read More
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Analgesics in Serbia
... peaking during the cold and flu season. Consumers are more accustomed to buying analgesics since the pandemic, when these products were used to treat symptoms of COVID-19. However, due to its maturity volume growth is ... Read More
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Digestive Remedies in Switzerland
... influenced by the resurgence of travel following the conclusion of the COVID-19 pandemic. Despite this, laxatives and diarrhoeal remedies remain the largest subcategories within digestive remedies.. As Swiss consumers reconnect with their pre-pandemic lifestyles, social ... Read More
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Analgesics in Kenya
... for the Kenyan market. This player has also leveraged targeted marketing to compete with international brands like GSK Consumer Healthcare’s Panadol. Beta Healthcare’s marketing tactics include using simple, relatable messaging to target middle... Euromonitor International's ... Read More
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Dermatologicals in Serbia
... encouraging sales. Moreover, Serbians are getting better access to medical checkups and therefore advice from a doctor which is supporting sales of dermatologicals. Euromonitor International's Dermatologicals in Serbia report offers a comprehensive guide to the ... Read More
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Dermatologicals in Kenya
... natural ingredients, such as African black soap and shea butter, which are perceived as safer and more beneficial for long-term skin health. Brands like Earthy Skin Essentials are gaining traction by highlighting their use of ... Read More
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Herbal/Traditional Products in Taiwan
... This shift is largely due to rising concerns about the potential side effects and contraindications of active pharmaceutical ingredients in standard OTC medications. Older adults, in particular, are drawn to herbal alternatives, fearing negative interactions ... Read More
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Digestive Remedies in Uzbekistan
... down during the early stages of implementation of new regulations, which led to a decline in sales. However, the introduction of VAT in early 2024 also influenced price points and sales, boosting value growth, which ... Read More
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Analgesics in South Africa
... Consumer Healthcare and Adco-dol from Adcock Ingram Holdings Ltd), and adult acetaminophen (dominated by Panado from Adcock Ingram Holdings Ltd), which can target a wide range of symptoms and ailments. Albeit from a low sales ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
... infections, compounded by the country’s high asthma prevalence. Environmental pollution is a key factor exacerbating asthma, with approximately two million Taiwanese affected, many of whom are unaware of their condition. Chronic cough, a key asthma ... Read More
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Herbal/Traditional Products in Pakistan
... more natural and holistic approach to their overall health, demand for herbal/traditional products is growing. Also, herbal/traditional products are seen as safer to use as they contain no chemicals and as such are seen as ... Read More
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Dermatologicals in Slovenia
... rising prices due to inflation. Consumer demand for dermatologicals in Slovenia is largely driven by ongoing innovation and new product development by renowned manufacturers. The growth of e-commerce is also supporting the expansion of the ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in South Africa
... mainly driven by combination products, cough remedies, decongestants, medicated confectionery and pharyngeal preparations. Albeit from a low base, decongestant rubs is recording particularly dynamic retail volume growth. Euromonitor International's Cough, Cold and Allergy (Hay Fever) ... Read More
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Dermatologicals in Turkey
... working environment, social arena and growing use of social media. Specifically, beauty and personal appearance boost the demand for dermatologicals to improve skin health and/or support a more youthful look, such as more robust, fuller ... Read More
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Analgesics in Pakistan
... value sales, with ibuprofen in second position, though acetaminophen is expected to register higher volume growth in 2024. Any growth there is labelling supported by population growth, as well as high levels of self-medication, as ... Read More
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Herbal/Traditional Products in Serbia
... previous generations treated illnesses. In this environment, with consumers preferring to purchase natural consumer health products, producers actively advertise the presence of herbal/traditional ingredients in their products. Herbal/traditional cough, cold and allergy (hay fever) pro... ... Read More
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Digestive Remedies in Serbia
... trend in Serbia and consumers’ efforts to adopt healthier lifestyles since the COVID-19 crisis. At the same time, busy lifestyles and the lack of time to invest in proper meal preparations is encouraging many local ... Read More
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Herbal/Traditional Products in Sweden
... Consumption of herbal/traditional products has picked up in line with economic recovery. Retail volume growth increased in the two largest categories of herbal/traditional cough, cold and allergy (hay fever) remedies and dietary supplements. Herbal/traditional topical ... Read More
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Herbal/Traditional Products in Kenya
... consumers sought out cheaper herbal/traditional remedies that are more readily accessible in Kenya. Products such as ginger and garlic-based supplements, which are locally grown and inexpensive, have seen significant growth compared to more expensive international ... Read More
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Dermatologicals in Switzerland
... skin conditions, and a desire to avoid costly doctor visits are motivating Swiss consumers to seek OTC dermatological solutions, particularly in topical and vaginal antifungals. Euromonitor International's Dermatologicals in Switzerland report offers a comprehensive guide ... Read More
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Sleep Aids in Taiwan
... factors such as work pressures, family responsibilities, and health issues contributing to this widespread problem. In urban areas, especially, Taiwanese individuals lead fast-paced lifestyles characterised by long working hours and numerous daily responsibilities, which significantly ... Read More
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Consumer Health in Oman
... range of generics. OTC categories remain popular as consumers become more proactive about health. Herbal/traditional categories are benefiting from demand for natural products and improved consumer education. Overall, consumers are taking a more holistic approach ... Read More
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