Over-the-Counter Drugs Market Research Reports & Industry Analysis
Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.
Over the Counter (OTC) Drugs Market Data
- Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
- We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
- In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.
Drive Growth Through Objective Research
The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.
Over-the-Counter Drugs Industry Research & Market Reports
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Analgesics in Kenya
... for the Kenyan market. This player has also leveraged targeted marketing to compete with international brands like GSK Consumer Healthcare’s Panadol. Beta Healthcare’s marketing tactics include using simple, relatable messaging to target middle... Euromonitor International's ... Read More
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Dermatologicals in Serbia
... encouraging sales. Moreover, Serbians are getting better access to medical checkups and therefore advice from a doctor which is supporting sales of dermatologicals. Euromonitor International's Dermatologicals in Serbia report offers a comprehensive guide to the ... Read More
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Dermatologicals in Kenya
... natural ingredients, such as African black soap and shea butter, which are perceived as safer and more beneficial for long-term skin health. Brands like Earthy Skin Essentials are gaining traction by highlighting their use of ... Read More
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Herbal/Traditional Products in Taiwan
... This shift is largely due to rising concerns about the potential side effects and contraindications of active pharmaceutical ingredients in standard OTC medications. Older adults, in particular, are drawn to herbal alternatives, fearing negative interactions ... Read More
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Digestive Remedies in Uzbekistan
... down during the early stages of implementation of new regulations, which led to a decline in sales. However, the introduction of VAT in early 2024 also influenced price points and sales, boosting value growth, which ... Read More
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Analgesics in South Africa
... Consumer Healthcare and Adco-dol from Adcock Ingram Holdings Ltd), and adult acetaminophen (dominated by Panado from Adcock Ingram Holdings Ltd), which can target a wide range of symptoms and ailments. Albeit from a low sales ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
... infections, compounded by the country’s high asthma prevalence. Environmental pollution is a key factor exacerbating asthma, with approximately two million Taiwanese affected, many of whom are unaware of their condition. Chronic cough, a key asthma ... Read More
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Herbal/Traditional Products in Pakistan
... more natural and holistic approach to their overall health, demand for herbal/traditional products is growing. Also, herbal/traditional products are seen as safer to use as they contain no chemicals and as such are seen as ... Read More
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Dermatologicals in Slovenia
... rising prices due to inflation. Consumer demand for dermatologicals in Slovenia is largely driven by ongoing innovation and new product development by renowned manufacturers. The growth of e-commerce is also supporting the expansion of the ... Read More
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Cough, Cold and Allergy (Hay Fever) Remedies in South Africa
... mainly driven by combination products, cough remedies, decongestants, medicated confectionery and pharyngeal preparations. Albeit from a low base, decongestant rubs is recording particularly dynamic retail volume growth. Euromonitor International's Cough, Cold and Allergy (Hay Fever) ... Read More
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Dermatologicals in Turkey
... working environment, social arena and growing use of social media. Specifically, beauty and personal appearance boost the demand for dermatologicals to improve skin health and/or support a more youthful look, such as more robust, fuller ... Read More
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Analgesics in Pakistan
... value sales, with ibuprofen in second position, though acetaminophen is expected to register higher volume growth in 2024. Any growth there is labelling supported by population growth, as well as high levels of self-medication, as ... Read More
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Herbal/Traditional Products in Serbia
... previous generations treated illnesses. In this environment, with consumers preferring to purchase natural consumer health products, producers actively advertise the presence of herbal/traditional ingredients in their products. Herbal/traditional cough, cold and allergy (hay fever) pro... ... Read More
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Digestive Remedies in Serbia
... trend in Serbia and consumers’ efforts to adopt healthier lifestyles since the COVID-19 crisis. At the same time, busy lifestyles and the lack of time to invest in proper meal preparations is encouraging many local ... Read More
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Herbal/Traditional Products in Sweden
... Consumption of herbal/traditional products has picked up in line with economic recovery. Retail volume growth increased in the two largest categories of herbal/traditional cough, cold and allergy (hay fever) remedies and dietary supplements. Herbal/traditional topical ... Read More
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Herbal/Traditional Products in Kenya
... consumers sought out cheaper herbal/traditional remedies that are more readily accessible in Kenya. Products such as ginger and garlic-based supplements, which are locally grown and inexpensive, have seen significant growth compared to more expensive international ... Read More
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Dermatologicals in Switzerland
... skin conditions, and a desire to avoid costly doctor visits are motivating Swiss consumers to seek OTC dermatological solutions, particularly in topical and vaginal antifungals. Euromonitor International's Dermatologicals in Switzerland report offers a comprehensive guide ... Read More
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Sleep Aids in Taiwan
... factors such as work pressures, family responsibilities, and health issues contributing to this widespread problem. In urban areas, especially, Taiwanese individuals lead fast-paced lifestyles characterised by long working hours and numerous daily responsibilities, which significantly ... Read More
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Consumer Health in Oman
... range of generics. OTC categories remain popular as consumers become more proactive about health. Herbal/traditional categories are benefiting from demand for natural products and improved consumer education. Overall, consumers are taking a more holistic approach ... Read More
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Consumer Health in Laos
... and allergy remedies, as well as vitamins and dietary supplements. Trade promotion events have introduced innovative health products, notably from Korean companies, enhancing product availability. Additionally, the pilot of an online registration system, LAOREG, s... ... Read More
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Consumer Health in Slovenia
... Despite this and demographic challenges facing the country, most areas of consumer health managed to remain in positive territory, registering minimal to moderate retail volume growth, which with price increases resulted in solid to strong ... Read More
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Consumer Health in Serbia
... years of steep inflation. Hence, price increases have not dented demand for consumer health products in 2024, with pharmacies reporting fewer consumer complaints about price increases. Brand loyalty to remains high in consumer health, especially ... Read More
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Consumer Health in Kenya
... categories like vitamins. The rising price of imported brands is pushing consumers towards more affordable, locally produced alternatives, such as generic vitamins. Growing demand for OTC cough, cold and allergy (hay fever) medications is caused ... Read More
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Consumer Health in Turkey
... more cautious, comparing price points and prioritising essentials. Despite this, retail volume growth is set to remain positive in the majority of areas, aided by bulk buying promotions and the essential nature of many consumer ... Read More
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Consumer Health in South Africa
... rise in 2024. South Africa remains challenged by various several factors, including inflationary pressures, high interest rates (to combat the elevated level of inflation), and the continual burden of loadshedding on the local economy, which ... Read More
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