Over-the-Counter Drugs Market Research Reports & Industry Analysis

Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.

Over the Counter (OTC) Drugs Market Data

  • Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
  • We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
  • In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.

Drive Growth Through Objective Research

The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.

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Over-the-Counter Drugs Industry Research & Market Reports

  • Digestive Remedies in Bolivia

    ... - a situation resulting from inflation and heightened costs associated with the importation of finished medicines and supplies. Volume sales are positively impacted by the high levels of anxiety prevailing among the population, attributable to ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia

    ... through workplaces, educational settings, and various recreational activities, the spread of the influenza virus and other respiratory illnesses is likely to rise. This heightened exposure is anticipated to drive sustained demand for effective remedies to ... Read More

  • Herbal/Traditional Products in the Czech Republic

    ... as the identity of the ingredients. Simply mentioning the presence of plants in dietary supplements can sometimes be deceptively reassuring for consumers, even though some plants may pose a risk under certain conditions of use, ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

    ... being affordable and effective for treating a variety of ailments. The category reported solid value growth over 2024 supported by heavy marketing and promotional activity from key players, which led to stronger awareness and extended ... Read More

  • Consumer Health in Bulgaria

    ... by rising unit prices caused by persistent inflationary pressures in the country, even though the rate of inflation has fallen over recent months. Confronted by high costs of living, consumers have switched towards larger promotional ... Read More

  • Consumer Health in the Czech Republic

    ... the country has faced shortages of consumer health products and uneven distribution among pharmacies due to supply chain disruptions. The new legislation is designed to improve the availability of medicines imported to the Czech Republic ... Read More

  • Herbal/Traditional Products in Greece

    ... growth in retail volume and current value terms in 2024. This performance is driven by increases in product variety and availability and an expansion of the consumer base seeking to treat digestion conditions with herbal ... Read More

  • Herbal/Traditional Products in Bolivia

    ... herbal remedies to address health issues, deeply rooted in their cultural practices. This traditional knowledge is supported by public policies aimed at formalising technical careers in ancestral medicine, as well as the dissemination of informative ... Read More

  • Digestive Remedies in Hungary

    ... and consumer are buying more digestive remedies in 2024, several key categories like indigestion and heartburn remedies continue to see volume sales decline. Indeed, while consumer interest in healthy diets is on the rise, diets ... Read More

  • Analgesics in Denmark

    ... in 2024 than in the previous two years, volume growth remained behind value growth, reflecting a stabilisation in purchasing behaviour. Consumers have adjusted to post-pandemic norms, which is contributing to steady, rather than accelerated, growth. ... Read More

  • Digestive Remedies in Bulgaria

    ... in Bulgaria, consumers are still cautious with their expenditure. In 2024, the volume of inbound trips to Bulgaria is rebounding well, in addition to strong domestic tourism and the revival of outbound departures from the ... Read More

  • Herbal/Traditional Products in Hungary

    ... high as consumers prefer products with lower side effects. However, the higher price of herbal/traditional products has curbed demand slightly. The growing availability of more affordable brands – particularly from domestic manufacturers – has helped ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in the Czech Republic

    ... and allergy seasons. The year 2023 was marked by extremely strong sales for products treating sore throats, coughs and systemic antihistamines/allergy remedies. The high demand was a result of extremely high respiratory-related illnesses for much ... Read More

  • Analgesics in Hungary

    ... Advil since consumers remain price sensitive. Hungarians choose analgesics to help them manage various ailments that cause pain in the body, thus avoiding visits to the doctors and spending time in waiting rooms. Analgesics are ... Read More

  • Dermatologicals in Greece

    ... price increases continue in 2023-2024. Leading brands like Pulvo 47 (BGP Products), Bepanthol (Bayer Hellas), Sudocrem (Vian) and Daktarin (Johnson & Johnson Hellas) have posted strong growth in retail value sales as a result of ... Read More

  • Analgesics in Canada

    ... previous year as demand began to normalise after the sharp increase in demand for pain relief in 2022 as respiratory syncytial virus (RSV), the flu and COVID-19 circulated amongst Canadians. Consumers bought analgesics in 2023 ... Read More

  • Herbal/Traditional Products in Colombia

    ... divergence among certain categories), recorded in the review period. The success of herbal/traditional products is attracting new players. For example, Grupo Nutresa, an important company in packaged food, has been diversifying its portfolio to compete ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Greece

    ... mild winter in 2023-2024 slowed the performance of the category. With temperatures remaining relatively high throughout Q4 2023 and early 2024, the cases of flu and colds, etc, were low. However, December 2023 saw a ... Read More

  • Analgesics in the Czech Republic

    ... consumers having stocked up on analgesics in the previous year, retail volume sales are in decline in some adult categories. The shortage of certain painkillers in 2022-2023 resulted in stockpiling, whereby consumers purchased larger packs ... Read More

  • Digestive Remedies in Georgia

    ... issues, an increasing health consciousness is prompting some to improve their diets. Nonetheless, the demands of a busy lifestyle and the lack of time for proper meal preparation are leading many locals to opt for ... Read More

  • Digestive Remedies in Greece

    ... increase in the retail value shares of remaining brands. The leading brands, Maalox Plus (Sanofi-Aventis) and Gaviscon-L (Reckitt Benckiser Hellas) benefited the most from Simeco’s exit. Maalox Plus leads Gaviscon-L in retail value share terms ... Read More

  • Digestive Remedies in Canada

    ... consumers have fully transitioned back to workplaces and social events and are looking for on-the-go remedies as they commute to work and social events. They are also looking for motion sickness remedies as travel has ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

    ... cough, cold and allergy (hay fever) remedies and cough remedies are projected to see further strong declines, while antihistamines/allergy remedies (systemic), some decongestants, medicated confectionery and pharyngeal preparations are expected to enjoy positive growth, albeit ... Read More

  • Dermatologicals in Denmark

    ... of social activities and on-site work has prompted some consumers to focus more on their appearance, leading to greater interest in mitigating hair loss. This growing attention to personal aesthetics, combined with wider product availability, ... Read More

  • Sleep Aids in Colombia

    ... their fastest increases since 2020, when the onset of the Coronavirus (COVID-19) crisis raised stress and anxiety levels and disrupted sleep patterns. Mental health issues like depression, stress and anxiety and economic difficulties, such as ... Read More

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