Over-the-Counter Drugs Market Research Reports & Industry Analysis

Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.

Over the Counter (OTC) Drugs Market Data

  • Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
  • We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
  • In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.

Drive Growth Through Objective Research

The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.

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Over-the-Counter Drugs Industry Research & Market Reports

  • Cough, Cold and Allergy (Hay Fever) Remedies in Italy

    ... colds suffered from the waning of the flu season in early 2024 compared to the previous season, although the incidence of influenza was extremely high, exceeding 14 million cases. The shortness of the flu season ... Read More

  • Digestive Remedies in New Zealand

    ... Zealand population, and this has also been exacerbated by the cost of living pressures faced by consumers. A high proportion of consumers do not eat the recommended number of servings of fruit and vegetables, and ... Read More

  • Herbal/Traditional Products in Argentina

    ... given to prevention and products supporting the immune system is causing a surge in demand for herbal remedies such as chia, garlic, gingko biloba, ginseng, and other herbal/traditional dietary supplements, such as herbal collagen. However, ... Read More

  • Analgesics in Belgium

    ... of analgesics in Belgium is decreasing during 2024. The main reason for the decrease in retail volume sales in 2024 is that previous years, 2022 and 2023, saw a higher prevalence of influenza. Therefore, analgesics ... Read More

  • Analgesics in Thailand

    ... particularly with regard to medicines that are popular among Chinese tourists, following the easing of pandemic restrictions, is also contributing to overall growth in the category. Strong performers include adult and paediatric acetaminophen, combination products, ... Read More

  • Analgesics in New Zealand

    ... levels of social interaction, which meant that incidences of seasonal cold and flu reduced year-over-year, which should have had a negative impact on sales of analgesics. Nevertheless, demand was instead driven by demand to relieve ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

    ... change in attitude regarding taking antibiotics, because there is greater awareness of the overuse of these medications, and the antibiotic resistance that this can cause. After strong campaigns by the government against the inappropriate consumption ... Read More

  • Dermatologicals in Hong Kong, China

    ... pharmaceuticals, consumer perception of user-centric methods has improved, highlighting the convenience and effectiveness of these products. Topical allergy remedies/antihistamines and antipruritics are gaining traction as society shifts towards more active lifestyle... Euromonitor International's Dermatologicals in ... Read More

  • Sleep Aids in Argentina

    ... pressure, many consumers reduced expenditure on non-essential products like sleep aids. Middle- and low-income groups are being hardest hit by the economic conditions. Nonetheless, consumers are dealing with higher levels of anxiety and stress, and ... Read More

  • Digestive Remedies in Japan

    ... digestive remedies is set to continue in Japan in 2024, although growth will not be as sharp as in 2023. Euromonitor International's Digestive Remedies in Japan report offers a comprehensive guide to the size and ... Read More

  • Dermatologicals in Argentina

    ... late 2023 and reduced public spending, whilst electricity, gas and fuel costs increased. These factors generated a strong decrease in the purchasing power of citizens. As a result, demand for non-essential products including dermatologicals is ... Read More

  • Sleep Aids in the United Arab Emirates

    ... products that support better sleep outcomes. As these technologies continue to evolve, their role in driving consumer spend on sleep aids is likely to expand further. Euromonitor International's Sleep Aids in United Arab Emirates report ... Read More

  • Herbal/Traditional Products in China

    ... for herbal/traditional products, herbal/traditional dietary supplements is expected to see only low retail current value growth in 2024, slowing from double-digit growth the previous year, due to changing consumer perceptions. Herbal and traditional ingredients struggle ... Read More

  • Dermatologicals in China

    ... are particularly common, especially during the summer season, due to high temperatures, and are often kept under control by dermatologicals rather than being cured. As a result, the category is heavily dominated by topical treatments, ... Read More

  • Digestive Remedies in Hong Kong, China

    ... Antacids have long been a popular choice among Hong Kong consumers, due to their ability to quickly neutralise stomach acid and provide relief from common issues such as heartburn and indigestion. Given the city's fast-paced ... Read More

  • Digestive Remedies in the Philippines

    ... urban lifestyles, leading consumers to favour quick and convenient food options. This often results in increased instances of indigestion and other digestive issues. Euromonitor International's Digestive Remedies in Philippines report offers a comprehensive guide to ... Read More

  • Sleep Aids in New Zealand

    ... seven to eight hours sleep each night, and hence look for ways to relieve their insomnia. Even after the end of the COVID-19 pandemic, which led to disruption to sleep patterns, many consumers have continued ... Read More

  • Sleep Aids in Japan

    ... world. This can also be seen from Euromonitor International's Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2024. For instance, when asked, “On average, how many hours of sleep do you ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in the United Arab Emirates

    ... Arab Emirates experienced an unprecedented flood (in an area that rarely sees rain), which had widespread effects across the region. The flood, caused by unparalleled rainfall, led to extensive waterlogging and stagnant water accumulation in ... Read More

  • Analgesics in the Philippines

    ... for headaches relief from other types of moderate pain. Brand loyalty plays a significant role in this market, as the need for these products often arises suddenly, leaving little time to explore alternatives. This loyalty ... Read More

  • Dermatologicals in the United Arab Emirates

    ... strong focus on beauty in the United Arab Emirates is driving a surge in dermatology clinics, reflecting increased consumer demand for both aesthetic and medical dermatological treatments. Procedures such as laser therapy, chemical peels, and ... Read More

  • Dermatologicals in Italy

    ... major price increases seen in 2023, consumers have definitely decreased their pharmacy inputs, limiting their purchasing opportunities and avoiding expenditure that is not strictly necessary. Moreover, the category is losing some of the key drivers ... Read More

  • Digestive Remedies in Mexico

    ... working in offices. Living and working conditions, such as urbanisation and sedentary work, can influence eating habits and the functioning of the digestive system, which can lead to a need for digestive remedies. In addition, ... Read More

  • Digestive Remedies in Vietnam

    ... in line with the continued rebound of tourism in Vietnam, as well as increasing activities such as dining out and social gatherings in the country. Moreover, the increasing health and wellness trend in Vietnam is ... Read More

  • Digestive Remedies in Chile

    ... are not dependent on weather variations or the seasonal outbreak of viruses that support sales of cough, cold and allergy (hay fever) remedies or analgesics. Euromonitor International's Digestive Remedies in Chile report offers a comprehensive ... Read More

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