Over-the-Counter Drugs Market Research Reports & Industry Analysis

Because most adults prefer to treat minor ailments themselves before seeking professional care, over-the-counter (OTC) drugs play an increasingly vital role in our healthcare system. MarketResearch.com’s comprehensive OTC drug market research reports provide full coverage of OTC drugs, including the cough remedy, contraceptive, and smoking cessation markets.

Over the Counter (OTC) Drugs Market Data

  • Our reports focus on consumer health trends and developments and include data on OTC drug market segmentation, size, and growth in the U.S., U.K., Europe, Asia, and global markets.
  • We also provide expert insights into category data, prospects and opportunities, the competitive landscape, and retailing developments.
  • In addition, our research covers the growing demand for natural and herbal remedies, the increasing role of e-commerce, and the rise of self-care and preventive health practices.

Drive Growth Through Objective Research

The OTC drugs industry is a key segment of healthcare filled with promising opportunities. As you navigate this dynamic industry, let our reports be your guide, helping you make informed decisions and discover untapped avenues for growth. To get started, browse our collection of OTC drugs industry research reports today.

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Over-the-Counter Drugs Industry Research & Market Reports

  • Analgesics in Guatemala

    ... for most value sales and is perceived by consumers by being effective against pain and fever, with limited side effects. In addition, with a high incidence of tropical diseases such as dengue fever and malaria ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

    ... continue to hit profit margins in spite of inflation easing. These products are available across a broad range of distribution channels (both modern and traditional) in multiple formats, including traditional capsules or tablets, liquid suspension ... Read More

  • Digestive Remedies in Guatemala

    ... associated with eating outside of the home. Antacids in particular continue to experience robust demand, especially the top-selling Alka-Seltzer brand (Bayer). There has also been newer formats of Alka-Seltzer introduced in recent years, which has ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

    ... we note that herbal and natural remedies remain popular, with ingredients like honey, ginger, and eucalyptus being favoured for their perceived safety and effectiveness. We are seeing this trend both in cough, cold and allergy ... Read More

  • Dermatologicals in Nigeria

    ... However, despite high price sensitivity due to low income levels, the essential nature of many dermatological products, such as topical antifungals and vaginal antifungals, has limited the impact of price increases, as consumers have few ... Read More

  • Digestive Remedies in Nigeria

    ... facing reduced disposable incomes, have turned to home-made remedies for ailments like diarrhoea and indigestion, due to the widespread availability of traditional substitutes in local communities. The devaluation of the local currency has further exacerbated ... Read More

  • Dermatologicals in Estonia

    ... dry skin. Over-the-counter solutions remain popular alongside more specialised dermatological products, reflecting a normalised but consistent market demand. This steady interest is driven by lifestyle factors and stress-related skin conditions, which continue to affect co... ... Read More

  • Digestive Remedies in Kazakhstan

    ... the pandemic period. Traditional dietary habits also fuelled demand as the national cuisine contains a large number of fatty, dairy and meat dishes, as well as sweet and fried foods, which are difficult for the ... Read More

  • Dermatologicals in Peru

    ... in 2024. The impact of both has been noticeable for a large part of the population, especially in the country's coastal region, where average temperatures are already higher than in the interior area. This situation ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador

    ... products has subsequently been in decline. However, sales remain higher than pre-pandemic levels as many consumers have become accustomed to taking flu and cough medication without visiting a doctor. Euromonitor International's Cough, Cold and Allergy ... Read More

  • Sleep Aids in Peru

    ... of the Coastal Niño and Global Niño phenomena, have also impacted the sleep quality of consumers. This is especially the case in coastal areas, where the annual thermal sensation is greater. This is partnered with ... Read More

  • Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

    ... 2023. This growth, however, is largely driven by rising prices due to high inflation and currency depreciation, which have increased the costs of raw materials and finished products. As a result of these price hikes ... Read More

  • Paediatric Consumer Health in Nigeria

    ... and constant value terms, largely due to inflationary pressures that have eroded consumer spending power. High unit price increases have also limited affordability for many consumers. Euromonitor International's Paediatric Consumer Health in Nigeria report offers ... Read More

  • 2024 First Aid Kits Wholesale Global Market Size & Growth Report with Updated Analysis & Forecasts

    ... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 195 countries. Figures are from 2012 through 2023, with forecasts for 2024 and 2028. The historical data ... Read More

  • Consumer Health in Guatemala

    ... highly price conscious and players continue to offer frequent discounts and promotions to support volume sales. There is also a degree of trading down, such as from branded to generics. Euromonitor International's Consumer Health in ... Read More

  • Analgesics in Ecuador

    ... base in the country and drive sales. The #YoRecomiendo FinalinForte (I Recommend Finalin Forte) campaign, for instance, promotes the product’s use for both headaches and hangovers. Xray Dol, meanwhile, is advertised as being effective for ... Read More

  • Eye Care in Saudi Arabia

    ... mainly driven by standard eye care. Several factors contribute to demand for eye care in Saudi Arabia, including prolonged exposure to digital screens, leading to a greater proportion of the population developing eye health problems, ... Read More

  • Eye Care in Nigeria

    ... Nigeria are highly sensitive to the pricing of eye care products, with these products being unaffordable for many. In addition, public awareness of eye care remains low in Nigeria with most consumers considering these products ... Read More

  • Global Allergy and Sinus Medicine Supplements Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

    ... valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. Allergy and Sinus Medicine Supplements are dietary supplements specifically ... Read More

  • Global Digestive Remedies Market: Analysis By Type (Antacids, Laxatives, Diarrheal Remedies, Proton Pump Inhibitors (PPIs), Digestive Enzymes, Motion Sickness, and Others), By Formulation (Capsules, Tablets, Powder, and Others), By Distribution Channel (Pharmacies & Drugstores, Online Providers, and Others), By End User (Adults, and Pediatrics), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2029

    ... Providers, and Others), By End User (Adults, and Pediatrics), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2029 - Report Summary Report Metrics Details Years Considered 2019-2029 Base Year 2023 ... Read More

  • Global Allergy and Sinus Medicine Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030

    ... USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period. Allergy and Sinus Medicine refers to a category of over-the-counter medications ... Read More

  • Consumer Health in South Korea

    ... consumer health industry in the country. Both adults and children experienced a severe flu season, driving growth, but leading to temporary shortages of some essential emergency OTC medications. OTC products was also affected by a ... Read More

  • Dermatologicals in South Korea

    ... such as medicated shampoos, vaginal antifungals, and nappy (diaper) rash treatments often overlap with beauty and personal care products, leading to substitution by similar products. This overlap can result in low or negative growth rates. ... Read More

  • Herbal/Traditional Products in Finland

    ... expanded considerably, with a notable boost in areas such as topical analgesics and dermatologicals, for example. Digestive herbal remedies is doing particularly well as Finnish consumers continue to shift towards more natural solutions. Euromonitor International's ... Read More

  • Sleep Aids in South Korea

    ... taking sleep aids regularly. As a result, rather than choosing Rx products or OTC products, consumers in South Korea tended to turn to dietary supplements during the review period. However, dietary supplements are known to ... Read More

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